SOME KEY STATISTICS:
• 83% take three holidays per year
• 88% say finances have not been affected by the pandemic
• 85% shop online and have been doing so for 20 years
• 50%+ expect to shop more online post pandemic
• 85% are homeowners without mortgages
• 80% excercise regularly and have a healthy diet
Decision maker for their children in 20s & their elderly parents
Household Income: £30k-£100k pa
Children in teens & twenties.
Becoming empty nesters.
Spend more on cosmetics & clothes
than people in their 20s.
Many Fitness fanatics.
Household Income: £50k-£150k pa
Holidays at least 3 per year.
Interests-gardening, pets, travel, DIY
Household Income: £30k-£80k pa
The ’50 years young’ group do not believe or feel like they are turning 50, or even nearing 60. This is reflected in their behavioural and spending habits.
This group consists of well-off families in upmarket suburban homes where grown-up children benefit from continued financial support (MoneySupermarket, 2019) They are yet to live the full empty-nester experience, but with children heading to university, are getting a taste of what’s in store.
This demographic loves feeling and looking good. Women aged 50+ account for 58% of the global beauty market (Telegraph, 2019) , and are spending money on the most premium brands.
Source: Experian Mosaic Profile: ‘Bank-of-Mum-and-Dad’, ‘Boomerang-Boarders’
Average Age Range: 50s
Household Income: £50k-150k pa
As their children fly the nest, the ‘Age Embracers’ have more time, space and money than ever before, (Marketing Week, 2012) and they’re not wasting a single moment of it.
Whether it is booking long-weekends away, or splashing out on an expensive sports car, this group are fully embracing their later life stage and they have never been happier (Independent, 2019)
This pre-retirement group, find themselves in a unique life position,-(The Sandwich generation) acting as decision ‘assistants’ for both their adult children and aging parents, and so are a lucrative audience for brands.
Source: Experian Mosaic Profile: ‘Empty Nest Adventurers’ “Fledgling Free”
Average Age Range: 60s
Household Income: £50k-150k pa
Source: Social Bakers, Mar-April 2020
Raise awareness of Hearcare among the prime audience in the UK-People aged over 50. Hearcare approached Silversurfers to raise awareness among the over 50s online audience.
Major promotion across Silversurfers-Display banners, Prize Draws, Articles, Facebook posts. C4 months campaign. Objective was to raise awareness and this was achieved among Silversurfers members.
Display banners had 2,363,000 impressions
Morrisons wanted to promote brand, recipies and products to Silversurfers members
Morrisons wanted all banners on the Food & Drink section of Silversurfers plus run of site and homepage banners plus weekly articles, facebook posts and fortnightly newsletters
Silversurfers members are incredibly positive about Morrisons brand and products.
Build Health section on Silversurfers with repurposed Health content articles. Build and send quarterly Health newsletters to Silversurfers members. Conduct Health surveys amongst Silversurfers members. Promote Health insurance and other products.
Working closely AXA and Silversurfers added over 500 health articles onto Silversurfers. Quarterly health newsletter sent to all members drawing on the latest health content on Silversurfers +
The health section with articles is widely used by members as Silversurfers and AXA are seen as highly trusted brands offering the latest health advice.
*Please note all the above prices are net of VAT
We are a friendly team and would be delighted to discuss partnership opportunities to promote your business on Silversurfers, the largest and most engaged online over 50's community in the UK:Contact us using our online form