Power your morning with NEW Weetabix Protein

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Everybody’s morning is different; maybe you like a lie in, or it’s the perfect opportunity to get your errands out the way.

However you start your day, it’s important to have a healthy breakfast. And we don’t all have the time to prepare a high-protein meal first thing in the morning.

On that note, we welcome the launch of BRAND NEW Weetabix Protein as leading brand Weetabix again paves the way to providing Britain with a delicious breakfast, helping keep the whole family powered throughout busy mornings**.

With the same great taste we love from Weetabix, Weetabix Protein is specially developed with high quality wheat protein and is high in fibre, low in sugar, salt and fat and fortified with iron and vitamins.

The nation’s biggest breakfast cereal brand*** is making it easier to get a high-protein breakfast with this exciting new addition to their cereal range. Weetabix is joining Britain in its increasing desire for protein as it fast becomes the mainstream health trend and most trusted macronutrient*. We’re all looking for an easy way to get protein into our diets and Weetabix Protein will help with just that.

New Weetabix Protein is targeted at health-conscious and active consumers who are looking for a tasty and nutritious high protein breakfast.

It’s the new, easy and attainable way to get more protein in your diet from your first meal of the day – it’s an easy win for the whole family! Power your morning** with NEW Weetabix Protein.

Now available in Waitrose, Morrisons and Sainsbury’s priced at £2.99. Available at additional large retailers later this month.

* Canadean 2015

** Protein helps your muscles grow as part of a healthier diet and lifestyle

*** Nielsen Value Sales 52/we 20th Feb



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