Rudolph is in luck this Christmas thanks to Morrisons!

Morrisons has announced it will give away 125,000 paper bags of wonky carrots to customers in the run-up to Christmas.

The carrots – which are oversized, misshapen and scarred – will be handed out in bags labelled ‘Carrots for Rudolph’ from the entrances of 493 Morrisons stores on 21 December.

The supermarket said the move was aimed at introducing children to wonky veg and encouraging families to buy the range, aimed at tackling food waste.

“We want to make it easy for our customers to enjoy these magical Christmas traditions,” said Andy Todd, carrot buyer at Morrisons.

“At the same time we want to highlight that wonky carrots are just as tasty as perfect-looking carrots – to support our farmers.”

The ‘Carrots for Rudolph‘ campaign is also designed to help British carrot farmers who have harvested more wonky carrots than usual this autumn.

Carrot Farmer Alastair Ferguson said: “The heavy rainfall this year has made harvesting very challenging.

“We’ve plenty of standard carrots for Christmas dinner – but also have a lot of wonky carrots. Carrots for Rudolph is helpful because it introduces customers to wonky, finds these carrots a home, and stops them being wasted.”

Morrisons will also be giving customers Christmas oranges for stockings on 22 December, along with a story-card telling the history of the tradition – which parents are encouraged to read to their children ahead of the big day.

The following two tabs change content below.
We love serving up fun, helpful and ‘Good To Know’ blogs to inspire our customers. With fresh ideas and delicious recipes to help you get the best out of in-season ingredients, our chefs, butchers, bakers, fishmongers, greengrocers, gardeners, florists and other specialists are here to help you make the most of everything we have to offer. Visit to shop online.

Leave a Comment!

Not a member?

You need to be a member to interact with Silversurfers. Joining is free and simple to do. Click the button below to join today!

Click here if you have forgotten your password

Community Terms & Conditions

Content standards

These content standards apply to any and all material which you contribute to our site (contributions), and to any interactive services associated with it.

You must comply with the spirit of the following standards as well as the letter. The standards apply to each part of any contribution as well as to its whole.

Contributions must:

be accurate (where they state facts); be genuinely held (where they state opinions); and comply with applicable law in the UK and in any country from which they are posted.

Contributions must not:

contain any material which is defamatory of any person; or contain any material which is obscene, offensive, hateful or inflammatory; or promote sexually explicit material; or promote violence; promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age; or infringe any copyright, database right or trade mark of any other person; or be likely to deceive any person; or be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence; or promote any illegal activity; or be threatening, abuse or invade another’s privacy, or cause annoyance, inconvenience or needless anxiety; or be likely to harass, upset, embarrass, alarm or annoy any other person; or be used to impersonate any person, or to misrepresent your identity or affiliation with any person; or give the impression that they emanate from us, if this is not the case; or advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.

Nurturing a safe environment

Our Silversurfers community is designed to foster friendships, based on trust, honesty, integrity and loyalty and is underpinned by these values.

We don't tolerate swearing, and reserve the right to remove any posts which we feel may offend others... let's keep it friendly!