Enjoy the look and allure of fine diamond jewellery without the expensive price tag

For everyone who loves fine jewellery but not the price tag that comes with traditional diamonds, Tru-Diamonds™ provide a luxurious yet affordable alternative that’s rapidly growing in popularity throughout the UK and Europe.

Precision cut in Switzerland, non-mined Tru-Diamonds™ are so much like flawless, top-grade mined diamonds even your jeweller will be none the wiser.

Set in high quality, hand finished settings clad in 18-carat yellow gold or .950 platinum this exquisite collection of jewellery is not only the affordable choice but also the ethical alternative to environmentally damaging mined stones.

The Tru-Diamonds™ range, consists of over 350 items and styles. It includes exciting collections like the Absolutely Fabulous Collection with pieces that would be the envy of Patsy and Edina; the Posh Collection designed with the UK’s most famous fashion icon in mind and the Gala Event Collection that’s reminiscent of items worn by well-known celebrities on the red carpet. It’s a little known fact that more and more celebrities, stars and VIP’s are choosing to wear non-mined gems to high-profile events so they don’t have to worry about losing their valuable diamonds in jostling crowds and nobody is any the wiser!

There’s also The Royal Jewellery Collection offering beautifully wearable replicas of the engagement rings of The Duchess of Cambridge, Meghan Markle, Princess Eugenie and Zara Phillips. Newly added are the Tru-Diamonds™ versions of iconic pieces such as the Queen’s Coronation Necklace and one of her personal favourites, the Williamson Diamond Brooch.

The range also comprises classic and modern Solitaire Rings as well as widely popular Trilogy Rings and an impressive selection of Eternity Rings and Engagement Rings. In addition to the impressive assortment of stunning and stylish rings, there’s a vast array of earrings, pendants, bracelets and necklaces.

As a measure of confidence in its authenticity and quality, all Tru-Diamonds™ jewellery comes with a no-risk money-back guarantee! Wear it for a full 90-days and, at the end of that time, if you’re not delighted with the compliments you get, simply return it for a full refund of your purchase price with no questions asked. It’s not available in retail shops, which keeps it exclusive and elite, so shop online at or phone 0333 043 5000 


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