Give the gift of Organic! 

Designed with love in Cornwall, Frugi clothing is made from supremely soft, premium organic cotton or recycled materials. 

With beautifully colourful clothing for babies, toddlers and children aged 0-10 years,  stylish breastfeeding wear for mums and a range of fun bedding, bags and accessories, Frugi will bring a rainbow of colour to your life!

Husband and wife team Kurt and Lucy Jewson founded Frugi in 2004 when they struggled to find clothing to fit over their first son’s bulky cloth nappies. 15 years later the company has grown to be the UK’s bestselling organic childrenswear brand, loved by parents and children in over 28 countries worldwide.

Put simply Frugi design clothing that kids love to wear…with bright colours, playful characters and clever details such as reversibility, adjustable waistbands and 3D designs. Frugi clothing is made to last so it can be lovingly passed down to siblings, with added special touches such as personalisation, twinning outfits and even fabric by the metre, Frugi makes the perfect gift for loved ones.

Certified by the Soil Association and Global Organic Textile Standard (GOTS) Frugi adhere to strict social and ethical processes. This means their factories are audited regularly to check that workers are provided with a safe and clean environment and are paid a living wage.

Frugi don’t use chemicals commonly used in textile processing, and they don’ t allow any pollutants which can destroy our eco-systems. This means that along with being better for the environment  their clothing is great for little ones suffering from skin conditions such as eczema.

Frugi are constantly innovating and looking at ways to create beautiful clothes that have an ethical story, that’s why they are creating something fantastic out of old plastic! Their fab Outerwear range has been made from 100% recycled Polyester, turning post-consumer plastic bottles into fun, durable outerwear that’s ready for any adventure!

And, if after all that you need another reason to love them…Every year 1% of their turnover is donated to charity through the Frugi Little Clothes BIG Change initiative. So far, Frugi customers have helped to donate over £500,000 to charity partners making a positive difference to the lives of children all around the world. This year their donations are supporting a children’s nursery in a slum area of Accra, the UK based community charity Little Lifesavers who teach school aged children CPR and lifesaving skills, and the Cornwall Wildlife Trust.


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