Makeup & Skincare Tips for Older Women

Still using the same sort of products and techniques which you perfected back in your twenties?

Well, your skin has moved on a bit since then and it’s time to adapt your makeup routine to your changing complexion. When it comes to makeup for older women, it’s important to re-evaluate where you place your makeup and what textures you’re using.

As experts in fashion and beauty for the over 45s, JD Williams and Ambrose Wilson have put together some of their best advice for wearing makeup when you have mature skin. Let’s take a look below.

Keep skin and body hydrated

Dehydrated skin is quite a common issue for older women, so having a good skin care routine is extremely important. You should opt for a nourishing oil-based cleanser over a gel, foam or cream cleanser. After cleansing, focus on adding serums and moisturisers that are hyaluronic based for extra hydration.

Vitamin C serum

Lustre and elasticity tend to fade as we age, so moisturiser should already be your best friend! Incorporating a Vitamin C serum before your moisturiser will really help to stimulate collagen production and brighten your complexion.

Massaging the skin

As we age, it becomes more important to care for our skin, encourage blood flow and revitalise the complexion. It’s not all about piling the makeup on, which can actually be quite aging! To encourage blood flow and a glowing complexion, incorporate a mini face massage into your routine before any makeup application. This could be done during your moisturiser stage, or you could also opt for a facial roller gadget.

Priming the skin

Using a priming product can work wonders for your mature skin. There are a few different types to choose from, so it all depends whether you want more of a matte look or more of a glow. A mattifying primer can help remove any unwanted shine, a pore and line filling primer can be used in any areas you want to smooth, and then there’s a radiant primer which will give a gorgeous glow.

Less is more

Less really is more for the older lady. When you wear too much makeup, particularly foundation, it can age you as it can increase pore size and enhance wrinkles. When applying your foundation, you should apply it in very thin layers with a brush. Foundation colour has always been important when creating a great makeup look, however it’s now more important than ever. The colour of your foundation should be the same shade as your skin or up to one shade darker. You can then use concealer over your foundation to cover any imperfections.

Opt for cream textures

It’s time to ditch the powder and opt for cream textures instead. Any type of powder can sit in fine lines and wrinkles and therefore it’s best to use textures that are liquid and sheer that will help create luminosity and radiance. A cream blush for example can bring a healthy glow back to the skin, simply apply it to the apples of your cheeks, lips and socket lines.

Where possible, try to use products which are infused with skincare ingredients that help keep skin hydrated, such as hyaluronic acid.

Want to try out some of these top tips for yourself? Check out the beauty range at JD Williams and discover makeup and skincare products, perfect for mature skin, from the likes of PÜR, L’Oreal, Prai, Filorga and many others.


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