Selfridges given a touch of pink for Breast Cancer Awareness Month
All five Selfridges stores were given a touch of pink last night to show their support for Estee Lauder
Companies’ Breast Cancer Awareness Campaign. Selfridges London, Manchester Trafford, Manchester Exchange, Birmingham and Selfridges.com were all lit up pink to mark the moment.
Initiated by Estee Lauder Companies in 1992, Breast Cancer Awareness Month is now celebrating its 20th year of helping to raise awareness and funding for the Breast Cancer Research Foundation.
Working with Estee Lauder Companies, Selfridges has long supported Breast Cancer Awareness Month, and is this year taking part in the Global Illumination Initiative where over 200 landmarks and monuments worldwide will be illuminated pink in honour of The Breast Cancer Awareness Campaign.
The lighting spectacle has made The Breast Cancer Awareness Campaign a global talking point and in 2010, set a new Guinness World Record for “Most Landmarks Illuminated for a Cause in 24 Hours.”
Customers wanting to show support for The Breast Cancer Awareness Campaign should visit the Estee Lauder counter at their closest store or visit Selfridges.com where products including the Evelyn Lauder and Elizabeth Hurley Dream Lip Collection, Evelyn Lauder Dream Compact and Evelyn Lauder Dream Pin can be purchased with donations from each product going to The Breast Cancer Research Foundation.
For more information about The Breast Cancer Research Foundation visit www.bcrfcure.org
Latest posts by Silversurfers Editor (see all)
Leave a Comment!
Community Terms & Conditions
These content standards apply to any and all material which you contribute to our site (contributions), and to any interactive services associated with it.
You must comply with the spirit of the following standards as well as the letter. The standards apply to each part of any contribution as well as to its whole.
be accurate (where they state facts); be genuinely held (where they state opinions); and comply with applicable law in the UK and in any country from which they are posted.
Contributions must not:
contain any material which is defamatory of any person; or contain any material which is obscene, offensive, hateful or inflammatory; or promote sexually explicit material; or promote violence; promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age; or infringe any copyright, database right or trade mark of any other person; or be likely to deceive any person; or be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence; or promote any illegal activity; or be threatening, abuse or invade another’s privacy, or cause annoyance, inconvenience or needless anxiety; or be likely to harass, upset, embarrass, alarm or annoy any other person; or be used to impersonate any person, or to misrepresent your identity or affiliation with any person; or give the impression that they emanate from us, if this is not the case; or advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.
Nurturing a safe environment
Our Silversurfers community is designed to foster friendships, based on trust, honesty, integrity and loyalty and is underpinned by these values.
We don't tolerate swearing, and reserve the right to remove any posts which we feel may offend others... let's keep it friendly!