Your dog is one of a kind so their food should be too

Here at, our team is made up of a group of people who all share a belief that we’re making a product that can change the lives of dogs and their owners for the better.

From animal health professionals and nutrition experts, to customer support advisors, we are united by our love of dogs. We’d noticed that no matter how much research we did as dog-owners into the options available, we were never completely sure if we’d picked the right food for them.

Our canine friends are so special and unique and yet we were feeding them one-size-fits-all, generic food. It just didn’t feel right; we didn’t do that for any of our other family members. Choosing was confusing and without reassurance. Buying was difficult too – options ranged from suspiciously cheap to eye-wateringly expensive.

So 2 years ago we set about creating a better, smarter and just plain simpler way to feed our dogs. Following a year of extensive researching, building, trialing and formulating was launched in the summer of 2014. A service that allows every single dog to have their own unique, freshly-blended food that is as individual as they are and that gives their owners the reassurance that they’re doing the best for their dog in a way that won’t break the bank.

We find out about each individual dog’s health, lifestyle, lifestage and flavour preferences in our 2 minute nutritional consultation and then hand-blend a unique selection of kibbles optimised just for them. We do this individually for every dog. So every bag of food is blended one at a time and each one is different, just like the dogs they are blended for.

Instead of just offering puppy, adult and senior varieties like traditional dog foods, we use the gradual process of Blend Evolution to ensure each dog’s food is always perfectly optimised for their current stage of life. We’ll even save the owner the time and hassle of having to remember when to buy more as we’ll deliver the perfect quantity for each dog every month.

Since our launch last year, we’ve grown a large community of loyal customers who are seeing the benefits that tailor-made nutrition can have on their dogs, as well as the benefits a tailor-made service can have to their own busy lives and we’re delighted that 91% of our customers give us 5 stars. To read their stories head to our Trustpilot page

To see the difference it could make to you and your dog’s lives, try a 2 week free trial 


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Mother of three grown-up daughters I am the ultimate multi-tasker and am passionate about my role as Silversurfers Website Editor and Social Media Manager. Always on the lookout for all things that will interest and entertain our community. Fueling fun for the young at heart!

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