Silversurfers.com is partnering with Which? to publish guides, features and special offers provided by the UK consumer champion.
This features from Which? will complement the material that has been developed by Silversurfers.com and will cover subjects ranging from finance, gardening and travel through to technology and motoring.
Which? exists to make individuals as powerful as the organisations they deal with in their daily lives and we seek to achieve this in a number of ways: our advice helps them make informed decisions; our campaigns make people’s lives fairer, simpler and safer; and our services and products put consumers’ needs first to bring them better value.
The association began life in a garage 57 years ago as a volunteer organisation committed to providing expert and impartial advice. We are now the largest consumer body in the UK with almost 800,000 members.
We have retained this independent ethos and now operate as a group social enterprise whose growing work on behalf of all consumers is funded solely by our commercial ventures, unlike nearly all well-known charities. We receive no government money, donations from the public, or any other fundraising income.
We are known for testing household products, including washing machines and digital cameras. But that’s not all we do. Making positive change on important consumer issues is also a key part of our work.
These activities are delivered by different members of the Which? Group. As a not for profit charitable organisation, all the money made from our commercial operations is used to support the activities of the Which? Group.
Tackling everything from banking reform to energy tariff complexity, our commitment to providing unbiased advice to consumers is still at the heart of everything we do, including initiatives such as our Best Buy icon and the Which? Awards.
The power we have is based on the fact that Which? is completely independent – we have no owners, shareholders or Government departments on our back and you’ll never see an advert in our magazines or on our websites. This means we work entirely on behalf of the consumer, and nobody else – so our members can rest-assured that they are getting the very best advice available.
By countering the morass of misleading information and bewildering choices that people face all the time, we work so consumers can feel truly confident – and powerful vested interests can be kept in check.
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