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Since 2013, Wonderbly (originally Lost My Name) has been creating the world’s most personalised children’s books. Their mission is to inspire as many children as possible to be more confident, kind and curious readers, by turning them into the hero of their own story.

Their first book, Lost My Name, was an overnight success and a bestseller in countries all around the world. Fast forward seven years, and the company has grown from one initial bestseller to a range of 32 titles, and has sold over five million books around the world in seven languages. Combining magical storytelling with beautiful illustration and intricate personalisation, their books have proved a hit with children and grown-ups alike.

Over the years, Wonderbly has also proved that personalised books result in a more meaningful experience for young readers. Studies show that when children see themselves in a story, it has a profound effect on their literacy and language development. This helps create confident, enthusiastic readers for life. Personalisation also helps children relate to the storylines – it’s really them, in the story! This makes them far more receptive to the key messages and learnings of each tale – from courage, to friendship, to curiosity and kindness.


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