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The BBC and advertising

Although I'm not an avid tv viewer, I'm becoming increasingly irritated by the amount of 'advertising' on the BBC. Both TV and radio programmes have been shortened to create spaces for promoting future programmes, new series and BBC services such as iPlayer, and it seems to me that these slots are becoming longer and more frequent. Many of the trailers are for programmes so far in the future that I will have long forgotten about them by the time they are actually broadcast.


Also, I've noticed that on occasions the BBC news is used to promote its own broadcasting, for example by highlighting a topic on which it is showing a documentary later that day, rather than concentrating on current events. I find advertising irritating at the best of times, but as the BBC is a publicly-funded organisation rather than a commercial entity I find this spending on self-promotion particularly annoying.


 


What are your views?


Created By on 17/08/2017

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ecarg
29th Aug 2017 21:40:36
1
Thanks for voting!
There's an off button .
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[deleted]
26th Aug 2017 13:48:09 (Last activity: 29th Aug 2017 13:40:07)
1
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[deleted]
Response from anf1408 Original Poster made on 28th Aug 2017 22:29:58
I agree about the volume changes. I am constantly reaching for the remote. Also I think the final word of your post resonates with my worries that these developments may be the beginning of a slippery slope with the bbc gradually descending to the standards of much commercial tv.
Response from anf1408 Original Poster made on 29th Aug 2017 13:40:07
I would guess that you are one of an increasing number of people who watch less 'live' tv and access high quality programming via other means. I also find myself watching a higher proportion of television through on-demand services.

Let me know if things deteriorate so far you become an activist. I'm sure i'd be more than happy to join your protest movement against the licence fee!!
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jeanmark
18th Aug 2017 19:35:53 (Last activity: 29th Aug 2017 06:53:23)
0
Thanks for voting!
I'm not disagreeing with you, but how else does the BBC promoter future programmes? Personally, I don't have a problem with it.
Response from anf1408 Original Poster made on 28th Aug 2017 22:44:33
It is not so much the advertising in itself, but the amount which is invested in it (some adverts would not be out of place in a cinema) and the manner in which it invades other programmes. For example, I was listening to the football on Radio 5 and the commentators spent so much time talking about their phone-in which followed the game and previous programmes which you could listen to on iplayer that I had no idea what was happening in the game they were supposed to be describing. For me a simple brief reminder of future programming between shows should suffice and is a more responsible use of licence money which can then prioritise programming over marketing. Or perhaps I'm just being old-fashioned.
Response from jeanmark made on 29th Aug 2017 06:53:23
I can't really comment on that anf1408 as I would never listen to football on Radio 5. One of my biggest rants is the amount of time spent on football and other such sports as if everyone and his aunt watches nothing else. Sunday mornings see me as grumpy as anything as I turn on to listen to BBC 1 News and I have to change channels as BBC 1 broadcasts Match of the Day. To make matters worse, you then have to endure 15 minutes of sport, including football, before news is covered. You may have guessed I'm not a fan of so much sport and it is probably why I don't tend to complain about the amount of time spent on advertising future programmes - unless it's football!!
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