Would you get Botox or fillers done on the High Street?
Superdrug has just launched a new beauty treatment service, enabling customers aged 25 and over to get procedures like Botox and lip fillers in store.
It follows the hugely successful latest series of Love Island, on which contestants discussed having Botox, lip fillers and other procedures (Superdrug had a partnership with the show and sponsored its app).
The high-street pharmacy’s new ‘Skin Renew’ service comes in response to feedback from 10,000 customers, apparently showing a demand for anti-wrinkle and skin rejuvenation treatments.
Treatments start at £99 for a standard forehead of crow’s feet Botox treatment – which will be available this week at the brand’s flagship store on The Strand in London. They plan to roll out further clinics across the UK. Juvederm lip fillers start at £199, and ‘facial contouring’, adding definition to the cheeks, chin and jawline, costs upwards of £498.
The pharmacy promises that the “highest practice standards” will be followed, with qualified nurses giving customers consultations in a private room, before a medical questionnaire is used to assess whether the procedure is appropriate for the individual. They don’t say exactly what makes someone ‘appropriate’ though, just that a professional will assess the customer’s needs.
Caris Newson, head of health and wellbeing services at Superdrug, says: “We know from our research that feeling confident about how you look is linked to a person’s wellbeing, and that’s different for all of us. For some it might mean having their eyebrows threaded or getting their nails done, for others taking new vitamins or getting fitter, or it might be about smoothing out fine lines.”
Gerard Lambe, consultant plastic surgeon and BAAPS spokesperson, says: “While Superdrug may be hiring medically trained nurses, it is crucial members of the public do not treat having Botox and dermal fillers as casual beauty treatments, like brow threading or waxing.”
What do you think? Is the availability of injectables on the high street practical and empowering or a worrying trend that sets the standard for beauty even higher? Would you get Botox or fillers done on the High Street? Share your views at Speakers Corner
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