Have you noticed that pack sizes have shrunk while prices remain unchanged?

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Some big name brands are shrinking product sizes and quantities while keeping the original price, a study has found.

This ‘shrinkflation’ is affecting anything from bags of crisps to packs of dishwasher tablets. But while it may be better for your waistline, it’s not better for your pocket if manufacturers and supermarkets don’t pass on the cost saving to consumers.

Consumer watchdog Which? has revealed a host of grocery products that have been shrunk in size while the price remains the same. The latest casualty are boxes of Cadbury’s Fingers which will contain two fewer chocolate fingers from now on. They join items such as Creme Eggs, PG Tips, Hovis, and John West tuna as part of an apparent strategy across the retail industry that enables manufacturers to increase profits without putting up prices.

How do you feel about being short-changed by some of your favourite brands?  What items that you buy seem to have shrunk?

Have you noticed that pack sizes have shrunk while prices remain unchanged?

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10th May 2015
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I think one reason for doing this is to maintain sales with customers who might think that maintaining the pack size but increasing the price to cope with rising manufacturing costs is a step too far and they will not buy the product any more. Therefore paying the same price but cutting the weight of a packet of crisps by 5gm or so is more acceptable. It has been going on for a long time though, I can remember in my childhood and teenage years when Mars Bars were much larger than they are now! I am sure that is not all in my imagination! I find it just as annoying when manufacturers tell me that the formula or recipe is New and Improved! Many times it is not improved at all and is in fact worse!
2nd May 2015
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Yes the packaging is smaller but not only Aunt Bessie's but many other products as well but the prices remain the same as for the larger packets.
Jo Kingham
19th Apr 2015
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Yes I've noticed this it's been going on for years - less beans in a tin. 5 packets of crisps in a multi pack instead of 7 etc etc. You have to be very careful these days
18th Apr 2015
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Perhaps I need to wear my glasses when I go shopping!
17th Apr 2015
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Everyone agree that Werthers are smaller - actual sweet not packet? Surely there must be a Werthers expert out there? Anyone timed how much less time they take to suck?
15th Apr 2015
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I totally agree with this! Especially the waggon wheels, all chocolate sweets, in fact everything I enjoy eating! Grrrrr what really makes me angry is when manufacturers deny it, one actually told me that it was me getting bigger that made products look smaller - words fail me......
15th Apr 2015
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This has been happening for years and they hope we don't notice.how many years is it since they took a cigarette out of packets?
dollywood 59
15th Apr 2015
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Another element of rip off britain! But what do we do? Carry on regardless!
15th Apr 2015
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..... and whatever happened to Wagon Wheels?
15th Apr 2015
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Only noticed this week pg tea got smaller amount of tea in their t-bags then checked weight on old box against weight of new box same amount of t bags but less weight . I think it does make a difference to a cup of tea so in future will buy other brands till they follow suit then will have no option but to put up with it . I've noticed many other products have gotten smaller or less amount in jars/packets as a pensioner I've got time to shop around but many people don't .
15th Apr 2015
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Seems to be happening on confectionary a lot. No bad thing to reduce size for health reasons. Would be even more beneficial if prices rose as well. I people don't like the practice of decreased size or content shop around. Manufacturers would soon get the message.
14th Apr 2015
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I must admit I haven't noticed packs of food getting smaller. Maybe I am thick? To me everything seems to be getting bigger like Coke bottles, choc bars, Mars bars etc they all seem to be in giant sizes as well which to me seems ridiculous especially when society is trying to become more healthy
14th Apr 2015
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I have noticed this on some packets of crisps and snacks. The cost of snacks seems to be rising fast and this is just one more example of "rip-off Britain"! Why don't manufacturers look after their customers. they will come back again and again. People notice these changes and don't like them
14th Apr 2015
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It's dreadful! These big brands are hoodwinking us. They think they can get away with this, but people are not stupid. Stealthy tactics will not be tolerated. Let's out these brands and boycott them. No more chocolate fingers for my family!

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