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Is it worth spending more money on premium tonic water?

Is buying premium tonic water important or a waste of money?

When you think of premium tonic, you probably think of Fever-Tree. Many of us enjoy drinking it, but is it worth paying so much more? Head into Asda and you’ll find a bottle of the supermarket’s own-brand tonic costs around nine times less per 100ml.

“Before Fever-Tree, the tonic water category was dominated by Schweppes who still, to this day, sweeten some of their products with artificial sweeteners like saccharin and aspartame,” says Saskia Meyer, Fever-Tree’s UK marketing director. “The impact these sweeteners have on taste is considerable. They leave a cloying aftertaste and often mask the flavour of the spirit they are mixed with. Fever-Tree was launched to change the status quo, putting the best quality ingredients back into mixers. The crisp, clean taste, combined with the other botanical flavours, enhance the flavour of the spirit. We’ve helped revolutionise the G&T globally.”

Premium spirits continue to grow, and we seem to be drinking less, but better quality, so fancy tonics and mixers fit nicely into this trend. Most of your G&T is tonic, after all, so there’s not much point spending lots of money on a beautiful craft gin, only to drown it with a poor-quality mixer that masks the botanicals and flavours.

“With the huge array of gins and tonics on the market now, the possible pairings are endless and can be quite overwhelming for consumers,” notes Meyer. Indeed, Fever-Tree’s pairing guide is one of the most popular pages on their website.

Supermarkets are getting in on the action now too. Co-op, Asda and Sainsbury’s all sell their own premium versions of tonic, alongside their bog standard offerings.

“With over 360 distilleries in the UK, the tonic used to mix with the vast variety of gins on offer should be thoroughly considered, and not overpower the delicate flavours in the gin,” notes Ash Luxton, Co-op senior soft drink buyer. “Indian tonics and tonics with citrus and spice notes pair well with spicier-style gins, whilst an elderflower tonic is the perfect accompaniment for a floral gin. Experimenting with different flavoured tonics and a London Dry Gin is a great way to try new versions of the classic G&T, without splashing out on more than one gin.”

What do you think? Is it worth paying more mixers such as tonic or is this a waste of money? Do you splash out on expensive spirits – or are basic brands just as good? Share your views in the comments below

Is it worth spending more money on premium tonic water?

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Ruftes
7th May 2020
0
Thanks for voting!
Even if I had more money I can see no value in spending more on Tonic water. Obviously it's my choice therefore other people will have their choices too. Not something to worry over perhaps.
Dani
12th Mar 2020
0
Thanks for voting!
Aren’t we lucky that this topic is even possible for us to discuss? So many people are relying on food banks just to provide the basics for their families and we, many of us retired, are in the privileged position of choosing what to add to our gin. Let’s count our blessings and remember to share some of our good fortune with others.
SueC62
1st Feb 2020
0
Thanks for voting!
Personally, I prefer Schweppes to Fevertree but I'm also up for trying own brands, particularly Lidl or Aldi. And never, ever slimline; only full fat for me. Same with the gin. Some of the Lidl and Aldi gins are better than the premium ones. My son gave me a lovely gin at Christmas that I thought was expensive, until I saw it on sale in Aldi for £16 :-). But the gin I'm drinking determines what I add. For Opihr gin, it's always ginger ale or, preferably, ginger beer. Some gins I add a splash of elderflower cordial as well as the tonic. Tanquery export strength and Schweppes tonic with ice and a slice I find quite refreshing and I'll be having one tonight.
JinxB
31st Jan 2020
0
Thanks for voting!
When I drink gin I prefer pink gin &schweppes+russchian
8Margy
31st Jan 2020
1
Thanks for voting!
Can hardly taste which tonic water it is, the gin takes over surely
AnthonyH
31st Jan 2020
2
Thanks for voting!
A lot depends on the gin. If you have a strongly flavoured or floral gin the difference is not as obvious.
GloriaG7
31st Jan 2020
4
Thanks for voting!
Always used to buy cheaper brands but now prefer fevertree. They have no sweetness, additives. Bigger cheaper bottles go flat anyway. Don’t believe in expensive guns to go with them, some very good own brands around.
Plum44
31st Jan 2020
1
Thanks for voting!
Never ever wield a gun when drinking alcohol, it’s very dangerous!
ShaniH
31st Jan 2020
0
Thanks for voting!
I love gin, and try all the different ones I can. However, putting ANY tonic water in there just smothers the different delicate tastes. I always drink with just soda or even sparkling water so I can taste the subtleties - even the premium tonics drown them out. If I drink G&T (usually with a premium tonic) then I'd just use a bog standard 'cooking gin'
JillM97
31st Jan 2020
1
Thanks for voting!
I’d rather save money on supermarket tonics which to my mind are just as good & spend the savings on a good quality Gin
Cassann
31st Jan 2020
0
Thanks for voting!
I like fever Tree but it's too expensive, I buy it as a treat, otherwise I'm happy with supermarket own brand diet bitter lemon,, 2 bottles for 80p works for me!
Marley444
30th Jan 2020
1
Thanks for voting!
I wish I was a gin drinker, but I cannot even smell it .. my family tell me posh tonic makes a difference but I am too mean to buy it for them!
Wilf
29th Jan 2020
3
Thanks for voting!
As a frequent Gin drinker absolutely! I love Fever Tree tonic with a cut of lemon and loads of ice on a hot summers day. Couple of those to refresh the plaette and then 2 pints of Guiness with a BBQ and I am in heavan-Simple chap me really!
swaneldo
29th Jan 2020
2
Thanks for voting!
I would say that it's not worth spending money on cheaper tonics as there is a definite tang which isn't nice. Not sure how 'premium' you'd need to go, but for me, the brands do taste nicer without an overly bitter aftertaste.
MrsPat
29th Jan 2020
2
Thanks for voting!
I am not sure as I never drink it I will ask the old man when he is sober.
swaneldo
29th Jan 2020
1
Thanks for voting!
Buy the cheap stuff Pat and tell him his taste buds are shot LOL
Wilf
30th Jan 2020
0
Thanks for voting!
We love Gin! but I do prefer Guiness as my main tipple of choice!

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