Will Marmite Peanut Butter be on your shopping list?
A brand new Marmite Peanut Butter is coming to UK stores
The product, which blends the famously divisive yeast spread with crunchy peanut butter, will be on sale via online supermarket Ocado on Monday before being made available in high street stores next month.
If you’re a Marmite lover, you’ll know full well it can be eaten with basically everything – and any self-respecting human will tell you the same goes for peanut butter.
The question is: Do the two go together? This is what Marmite is banking on, and is combining the two breakfast favourites into one glorious spread.
Marmite brand manager Camilla Williamson said: “The British public asked, and we listened. We’re delighted to bring the nation exactly what they’ve been craving with the creation of Marmite Peanut Butter.”
The spread is the “first permanent product innovation” since Marmite first hit the shelves in 1902, according to the brand.
It comes after what Marmite describes as “overwhelming demand” from fans of the yeast extract who have been combining the two toast toppers at home for years.
Ms Williamson added: “It’s the most exciting product launch since the conception of the brand in 1902 and we’re confident that the nation is going to love it. They ain’t tasted nuttin yet.”
The new product, which comes in 225g jars at a recommended price of £2.50, will be available in Sainsbury’s from April 7 before a wider rollout to other retailers.
What are your views? Are you a marmite purist? Have you made this combination before? Will you add it to your shopping list?
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