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Will you try Cadbury’s new ‘diet’ chocolate bar?

A new version of the Cadbury Dairy Milk bar containing 30% less sugar has gone on sale as part of industry efforts to respond to the obesity crisis.

Cadbury owner Mondelez International has described the new bar as the “most significant innovation in the brand’s history” amid similar sugar reduction plans for other lines such as Oreo and Maynards Bassetts Wine Gums and Jelly Babies products.

The new Dairy Milk bar sits alongside the original on shelves and offers consumers greater choice and help to manage their sugar intake, the company said.

Some of the sugar has been replaced with fibre to maintain the original’s structure and texture, but Mondelez has described the taste of the new bar as “incredibly similar”.

A team of 20 scientists, nutritionists and chocolatiers worked for almost two years at the firm’s Reading and Bournville facilities to cut sugar without adding any artificial sweeteners, colours or preservatives.

The calorie content remains similar between the two bars, but the sugar content has dropped from 56g per 100g in the original bar to 39g per 100g in the new version.

The firm announced the new bar last year, the month after the Government unveiled the second phase of proposals to halve childhood obesity by 2030.

Cadbury brand manager Katrina Davison said: “We’ve recognised that there is an increasing trend for people wanting to manage their sugar intake and that’s why we have worked tirelessly to create a Cadbury Dairy Milk bar with 30% less sugar, which stills tastes great.”

What do you think? Will you try Cadbury’s new diet chocolate bar? Or is it best to simply enjoy the original in moderation? Share your views at Speakers Corner. 

Will you try Cadbury's new 'diet' chocolate bar?

415 people have already voted, what's your opinion? Yes No

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Kathy678
16 hours ago
0
Thanks for voting!
If it is more healthy for me I will definitely give it a go because no way could I think of not having chocolate .
MrsPat
3 days ago
0
Thanks for voting!
I will give it a go-it will be helpful to my ongoing diet.
Lady2cats
5th Aug 2019
1
Thanks for voting!
Agree about sweeteners... hard to find any drinks now without any added .... the only orange cordial I can find without is M and S ... then things get very expensive ..... coke still make the ‘full fat’ version tho but that’s very sweet ... as to chocolate ... Cadbury’s is horrid now anyway similar to American chocolate ... which is yuk .... galaxy is my go to milk choc ... other than that ... I’d rather not bother thanks
Janeet
2nd Aug 2019
1
Thanks for voting!
I’m trying to reduce sugar intake for both my husband and myself. It’s good to have an occasional treat but hard to find treats that aren’t sugar filled. This would be worth trying.
Pauline1
1st Aug 2019
1
Thanks for voting!
Oh I love chocolate but unfortunately I am eating healthy. So might be able to have some
AlisonP24
30th Jul 2019
2
Thanks for voting!
I will try it when I see it. Cadbury's just does not taste like it used to anyway.
Lahlee
30th Jul 2019
2
Thanks for voting!
Putting more sports back into schools, instead of letting them sit at computers, would do a lot more to reduce the oversize of some children. Keep changing the content of products is doing no good at all. We were out playing all the time, certainly didn’t have money for bars of chocolate.Sugar or no sugar......
MrsGT
30th Jul 2019
2
Thanks for voting!
I would definitely try it. As long as no artificial sweetners in it.
Munsterlander
29th Jul 2019
2
Thanks for voting!
yes please and it sounds like it is more healthy
Javea
28th Jul 2019
2
Thanks for voting!
If it´s healthier for you then why not ?
Nellyliew
28th Jul 2019
4
Thanks for voting!
Last week, thirsty as hell in the southern Chinese summer heat and humidity, I scoured the shelves of Marks and Spencer's in Hong Kong for a cold, sweet, fizzy hit to cool me down. I love ginger ale, but all I could find was a diet version. It was the same for almost all the fizzy drinks. Only a Florida Orange "real sugar" version stood among the sweet pretenders vying for my affection. I can't stand diet drinks, low fat this and that, artificial sweetener the next. Is it really too much to ask for a delicious sugar laden fizzy fix, guaranteed to cool me down, keep me hydrated and give me a boost of much needed energy to deal with the crowds on the Hong Kong metro? So, I guess you've guessed that my answer to a low fat chocolate bar is a big, fat resounding "Yuck".
Felix1
3rd Aug 2019
2
Thanks for voting!
AngelaB46
27th Jul 2019
2
Thanks for voting!
Haven't tasted it yet but if it's nice then it is good news that the sugar content is lower. Her's hoping
LesleyC16
27th Jul 2019
4
Thanks for voting!
I have refused to buy any Cadbury products since they lied to their staff at Keynsham and told them their jobs were safe.
Felix1
26th Jul 2019
4
Thanks for voting!
Cadburys have a distinctive taste. It is our favorite, please do not mess it about.
Felix1
26th Jul 2019
7
Thanks for voting!
I am sick of this "nanny" state. Adults know when they are obese and they know what to do about it. Whether they do or not is up to them.
AngieR3
26th Jul 2019
2
Thanks for voting!
Oh really.
How about when their weight affects their health and they require more medical attention. Are you happy to pay for this with an increase in your tax.
T
jeanmark
27th Jul 2019
2
Thanks for voting!
But children do not and that is the worry. We now have children with Type 2 Diabetes, a condition that usually occurs in later life, with all the problems this can cause. As one of the roles of the Government is choosing what to spend public money on that includes the NHS, I believe they have a degree of responsibility in helping control obesity and do not view that as "nanny state" interference.
MarionE6
4 hours ago
1
Thanks for voting!
I so agree. At the age of 85 I consider that I'm quite capable of deciding for myself what I want to eat and if I want chocolate I want proper chocolate not stuff that's been mucked about.
DamarisH
26th Jul 2019
1
Thanks for voting!
could be very nice but i do hope for using less of something they are not going to charge more.
Sparkysmate
26th Jul 2019
1
Thanks for voting!
I think
You should try something new before you criticise it!
Munsterlander
29th Jul 2019
1
Thanks for voting!
Missymoo
26th Jul 2019
2
Thanks for voting!
Chocolate gives me a headache BOO HOO
Mrchipps1
26th Jul 2019
3
Thanks for voting!
I like anything that is lower in sugar and helps me maintain good health
Sujan
26th Jul 2019
3
Thanks for voting!
Cadbury’s no longer tastes the same as it used to, all I taste when I eat the chocolate is sweetness, none of the old flavour. I can’t see how this is going to be worth the calories even though there are less of them.
AnnT49
26th Jul 2019
3
Thanks for voting!
Prefer dark chocolate
Sweepee
26th Jul 2019
2
Thanks for voting!
It’s a treat like it always was and only the real thing will do.
Tasty in moderation is preferred to supine without satisfaction
trolleywally
26th Jul 2019
2
Thanks for voting!
Now about it I will look for it when I next go shopping.
sueoak
26th Jul 2019
1
Thanks for voting!
Worth a try, if it is not too expensive 🙂 x
kathwelsh55
26th Jul 2019
2
Thanks for voting!
There is nothing that can compare to the original.
cathychaos
26th Jul 2019
2
Thanks for voting!
No point as the calorie content similar.
JanineR
26th Jul 2019
3
Thanks for voting!
It doesn't taste the same now as it used to so taking sugar out will make it even worse.
vata42
25th Jul 2019
2
Thanks for voting!
Chocolate fuels the soul and calms the senses. A faux chocolate may satisfy the 'diet guilt" in the moment but ultimately my craving for chocolate will remain .......
MissJones
29th Jul 2019
2
Thanks for voting!
Arrr I love chocolate too, but I’m wondering if it’s the sugar you crave really ?
Yodama
24th Jul 2019
2
Thanks for voting!
Chocolate my last bastion of pleasure, fiddled with, watered down, reduced in size, gorgeous silver wrapper replaced by ....plastic.

If you have a weight problem, don't eat chocolate it is simple.
Added fibre, well that shouldl increase the sales for loo paper shouldn't it!
Chop down more trees...grrrr! 🙁

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