40% ‘think 4G access too expensive’
Nearly 40% of consumers feel “superfast” 4G mobile internet access is too costly, a study has suggested.
Increasing numbers of smartphone and tablet users claim they cannot afford the high-speed service and believe it could lead to soaring bills, the report found.
But almost half of mobile users (48%) are considering a move to a 4G-ready handset when their contracts come up for renewal, according to the comparison site uSwitch.com.
Its report revealed 38% of those surveyed last month felt 4G was too expensive, compared with 31% in October.
Concerns that data bills would rocket have also grown from 62% to 69% during that period, uSwitch said.
Ernest Doku, telecoms expert at uSwitch.com, said pricing was likely to become the “new battleground” for 4G, which is currently only available with EE but will be provided by other companies later this year.
Mr Doku said: “As the competition heats up, EE will certainly have to raise its game.
“It will be interesting to see how other providers attempt to differentiate, demonstrate value and quell consumer fears about burning through their data allowances.”
He added: “Although the tariffs on offer from EE have undergone a number of nips and tucks in pricing and provision of data, people today are even more worried about the bills they could rack up while surfing on 4G.”
The survey of 1,415 smartphone users also revealed just 16% of Britons felt 4G would live up to its hype.
Latest posts by Silversurfer's Editor (see all)
- Is the constant quest for equality eroding the archetypal gender differences? - July 18, 2017
- Fit for the Beach - July 17, 2017
- Heart Valve Disease Treatment: Minimally Invasive Surgery - July 16, 2017
- Is smartphone dependence a problem or just the way of the future? - July 15, 2017
- Win ONE of FIVE pairs of tickets to Chatsworth House and Garden - July 15, 2017
Leave a Comment!
Community Terms & Conditions
These content standards apply to any and all material which you contribute to our site (contributions), and to any interactive services associated with it.
You must comply with the spirit of the following standards as well as the letter. The standards apply to each part of any contribution as well as to its whole.
be accurate (where they state facts); be genuinely held (where they state opinions); and comply with applicable law in the UK and in any country from which they are posted.
Contributions must not:
contain any material which is defamatory of any person; or contain any material which is obscene, offensive, hateful or inflammatory; or promote sexually explicit material; or promote violence; promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age; or infringe any copyright, database right or trade mark of any other person; or be likely to deceive any person; or be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence; or promote any illegal activity; or be threatening, abuse or invade another’s privacy, or cause annoyance, inconvenience or needless anxiety; or be likely to harass, upset, embarrass, alarm or annoy any other person; or be used to impersonate any person, or to misrepresent your identity or affiliation with any person; or give the impression that they emanate from us, if this is not the case; or advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.
Nurturing a safe environment
Our Silversurfers community is designed to foster friendships, based on trust, honesty, integrity and loyalty and is underpinned by these values.
We don't tolerate swearing, and reserve the right to remove any posts which we feel may offend others... let's keep it friendly!