Reducing the divide of Smart Phone ownership

Print Friendly

It has been predicted that 2014 will see an influx in smartphone ownership in our over 55’s age group. It is expected that ownership will rise between 45/50 percent by the end of the year. Over the coming years, research suggests that the smartphone gap 18-54’s and over 55’s will narrow and become almost non-existent by 2020. 

Matthew Bateman is a Barclays Digital Eagle, part of a team of 11,000 who actively work to help people, customers and colleagues, to learn how digital technology can help them in their daily lives.

There are some exciting new brands emerging within the smartphone market which will support and make the transition to using a smart phone easier. A manufacturer called Doro specialise in easy-to-use mobile phones that are taking the market by storm. What is interesting is the inevitable reduction in the 75% gap between smartphone ownership age groups. Consumers are steering away from basic mobile phones that are designed for making calls and sending text only to spending considerable fortunes for the latest phone that allows for great functionality. Mobile phones will continue to stay around however, they are more apparent in emerging markets and less economically developed countries due to cheap price tags.

Confidence in Technology

When the first Computer, Laptop and internet came commercially available it was the younger generations that primarily accepted and merged the technology into their lives. On the other hand, research has shown that the older generation are much slower to except and adopt new technology. On the other hand, as years have passed consumer confidence has grown and people are using smartphones more often since the release of the iPhone that changed the game. They created the ‘app store’ to download apps quickly and simply to your phone with little to  no hassle that ‘just worked’.

App Store

The ‘App Store’ is where all of the extra and most useful content becomes available at the touch of a button. One of the major tasks with operating smartphones by over 55’s is allowing them to explore the full potential of the phones capabilities in an easily fashion. Research found that 1 in 4 over 55 smart phone users have never downloaded an application.

Furthermore, research suggests that in 2014 over a quarter of smart phone owners will not to have downloaded a single application. This is a significant and disturbing figure as a quarter of smartphone users are under utilising the product they bought. But why is this occurring?  Many people feel the sheer size of the app store is over whelming with many of the stores available provide over 2 million applications with no clear and easy search functionality that causes a daunting experience for the end user.

Overcoming Challenges

Number factors inhibit smartphone adoption by seniors. The first being the complex nature of the data allowance types and plans that the mobile networks provide. Consumers can become easily confused and concerned when they reach or exceed their download allowance and believe they will incur a huge bill. Possible solutions to this may be that the network carrier provides a dedicated customer service option called new user or senior user. This service could offer advice on how to connect using wifi so that your data is protected, or it could be a one stop advice line. There are already providers in the market who offer capped data allowance that is guaranteed so that they will never exceed the allowance.

Barclays has innovated in financial services throughout our 325 year history, and we are committed to supporting that innovation for generations to come. More recently we have introduced digital banking innovations such as Pingit and our mobile banking app. What’s also important is that alongside this we have recognised the importance of still having the human element and through our Digital Eagles programme we have trained our colleagues to make the digital world understandable and explain the advantages of digital banking and commerce to our customers.

Further information:

Alex Keeble, Digital Eagle

Mobile 07775547416

Email  [email protected]

Statements made in this article reflect only the views of their author and his views do not necessarily reflect those of Barclays. The Barclays trademark is owned by Barclays Bank PLC and is used under licence.

Barclays Bank PLC is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority (Financial Services Register No. 122702).

Registered in England. Registered No. 1026167. Registered office: 1 Churchill Place, London E14 5HP.  March 2014

The following two tabs change content below.
Hello ... I am the Creative Director and Website Editor for Silversurfers and manage all the social media too. I hope you find the features and articles we have shared with you of interest and relevance. Please feel free to comment below and share your thoughts with us ... I hope you enjoy Silversurfers and all that we offer ...

Latest posts by Silversurfers Editor (see all)

Not a member?

Join the silversurfers community today! It's free, easy to do, and is packed full of features and amazing offers!

Join the community!
Click here if you have forgotten your password
paul culkin
6th Nov 2014
Thanks for voting!
Smartphone addiction is now a contagious disease. Whenever I travel on a train or bus I seem to be the only one not aimlessly scrolling through what I call an "idiot maker". I use computers and tablets but fail to see the attraction of "smart" phones. My bog standard mobile is sufficient (and annoying) enough for me. If I was sitting in a pub or restaurant and pulled out a book I would be considered rude, but it seems quite acceptable to pull out a "smart" phone anywhere, anytime. Most of what people do on them seems trivial and pointless, but if you're paying a large monthly contract you're going to use it whether you need to or not. I also resent the way everyone assumes you HAVE one. If you say you don't use one it's as if you've admitted to some vile perversion. You can keep your smartphones for me. If they made them compulsory I think I'd choose jail.

Community Terms & Conditions

Content standards

These content standards apply to any and all material which you contribute to our site (contributions), and to any interactive services associated with it.

You must comply with the spirit of the following standards as well as the letter. The standards apply to each part of any contribution as well as to its whole.

Contributions must:

be accurate (where they state facts); be genuinely held (where they state opinions); and comply with applicable law in the UK and in any country from which they are posted.

Contributions must not:

contain any material which is defamatory of any person; or contain any material which is obscene, offensive, hateful or inflammatory; or promote sexually explicit material; or promote violence; promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age; or infringe any copyright, database right or trade mark of any other person; or be likely to deceive any person; or be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence; or promote any illegal activity; or be threatening, abuse or invade another’s privacy, or cause annoyance, inconvenience or needless anxiety; or be likely to harass, upset, embarrass, alarm or annoy any other person; or be used to impersonate any person, or to misrepresent your identity or affiliation with any person; or give the impression that they emanate from us, if this is not the case; or advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.

Nurturing a safe environment

Our Silversurfers community is designed to foster friendships, based on trust, honesty, integrity and loyalty and is underpinned by these values.

We don't tolerate swearing, and reserve the right to remove any posts which we feel may offend others... let's keep it friendly!

More Mobile Devices

Apps to help you get organised Person At Breakfast Looking At To Do List On Mobile Phone
If staying more organised is high on your list of resolutions for 2016, then technology is here to...
Confused about mobile phone options? Many hands holding a mobile phones on white
Here are some top tips to help you find your way through the mobile phone jungle Choosing the...
iPad ... My view! Ipad isolated
The ubiquitous iPad has now been with us for four years and has evolved from the original version...
The best apps to help you monitor your spending Smartphone with finance and market icons and symbols concept
There is really an app for everything these days and managing your finances is no different...
Over 55s are rapidly catching up with smartphones and apps Lead image for Silversurfers article
It is true that smartphone penetration and mobile apps usage among older age groups is lowest...
Has the Apple Watch’s time come? Apple Watch Close-up Details
Another year and another new Apple product. As its new wrist appliance hits the market, we wonder...
Apps for your grandkids Happy boy playing with touchpad in the car
Keeping your Grandkids entertained is not always the easiest task especially if they’re cooped...
The best apps for travel Preparation for travel, cell phone, money, passport, road map on
Unless you were born after the mid-90s, it won’t seem all that long ago when the little phone...
Ditch the contract: is pay-as-you-go cheaper? is pay-as-you-go cheaper
Before the rise of smartphones, pay-as-you-go plans (often abbreviated as PAYG) were aimed at the...
The new iPhone: is it worth the price tag? iPhone 6
Apple's newest iPhone has launched with much fanfare from the tech community, but with a starting...
Tile Be There For You tile
Fed up with losing your keys/wallet/phone/everything? Well, you'll probably fancy a clever new app...
Doro Liberto® 810 - The Android Smartphone for Beginners. Doro Liberto 810 front and back
In today’s market, Smartphones are everywhere, but Doro have created an Android phone which is...