Social media for professionals: tips and tricks
Social media has a reputation as a place for sharing boring details of what you had for lunch or frivolous pictures of kittens doing cute things, but it can be so much more.
In fact, social networks are now a fabulous place to grow, share and connect with the kind of people that can help you further your career – learn how to leverage sites like Twitter, Facebook and Instagram professionally with a few of our top tips.
Think about the image you’re projecting
It doesn’t mater whether you’re sharing images on Pinterest or chatting on Twitter, you need to take stock and think about the kind of impression you’re giving. If you’re using social platforms purely for fun, it’s fine to be irreverent and silly sometimes but when there’s a chance that a potential future employer or client might see your activity, it’s important to be professional and respectful in your posts.
Understand privacy settings for all your sites
You don’t have to say goodbye to sharing silly pictures of your pets or having a laugh online with your nearest and dearest just because you’re using your social media as a professional calling card. What you do need to do is get used to the privacy settings of your favourite networks. On sites like Facebook, you can set up rules that give you very tight control over who sees what – you can even tweak this on a post by post basis – perfect for getting the balance between personal and professional right.
Create a consistent profile across all channels
By the same token, it’s a really good idea to make sure that when you have multiple social accounts – on LinkedIn, Pinterest, Facebook and so on – your profile on each is consistent. It doesn’t have to be identical, you might want to highlight different parts of your personality or interests on each platform, but you do want to come across as an authentic, rounded person. Using similar public user names – for example the name of your business or your full name – will make it easy for people to find you across all platforms.
Be ready to connect and share
Social platforms only work because people are willing to get out there and connect with people. Don’t be snobby when it comes to making friends and don’t be shy of asking someone to connect. If you meet people at corporate events, send them a friend request or invite without stressing over the details. Be generous when it comes to sharing or retweeting the people you make friends with and they’ll be much more likely to do the same for you.
Be friendly, watch out for oversharing and remember that while connecting online can be fantastic for boosting your professional contacts, there will come a time when it’s a great idea to arrange a call or a meeting in person so that you can take the friendship offline.
What are your top tips for using social media in your professional life?
Rachel - Silversurfers Assistant Editor
Latest posts by Rachel - Silversurfers Assistant Editor (see all)
Leave a Comment!
Community Terms & Conditions
These content standards apply to any and all material which you contribute to our site (contributions), and to any interactive services associated with it.
You must comply with the spirit of the following standards as well as the letter. The standards apply to each part of any contribution as well as to its whole.
be accurate (where they state facts); be genuinely held (where they state opinions); and comply with applicable law in the UK and in any country from which they are posted.
Contributions must not:
contain any material which is defamatory of any person; or contain any material which is obscene, offensive, hateful or inflammatory; or promote sexually explicit material; or promote violence; promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age; or infringe any copyright, database right or trade mark of any other person; or be likely to deceive any person; or be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence; or promote any illegal activity; or be threatening, abuse or invade another’s privacy, or cause annoyance, inconvenience or needless anxiety; or be likely to harass, upset, embarrass, alarm or annoy any other person; or be used to impersonate any person, or to misrepresent your identity or affiliation with any person; or give the impression that they emanate from us, if this is not the case; or advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.
Nurturing a safe environment
Our Silversurfers community is designed to foster friendships, based on trust, honesty, integrity and loyalty and is underpinned by these values.
We don't tolerate swearing, and reserve the right to remove any posts which we feel may offend others... let's keep it friendly!