Social Networking … love it or hate it?
A social networking service is an online service, platform, or website that focuses on building and reflecting social networks or social relations among people, who, for example, share interests and activities.
It is also used by people with similar interests, backgrounds and activities to make their own communities online. A social network service consists of a profile for each user, his/her social links, and a variety of additional services. Most social network services are web-based and provide means for users to interact over the Internet, such as e-mail and instant messaging. Online community services are sometimes considered as a social network service, though in a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks. Silverhairs is an example of this featuring forums and blogs where users can comment and share information and interests.
Facebook is by far and away the largest social networking site globally, although until only a few years ago it was really considered only for the under 30s but it has now become truly a global phenomenon with over 900 million users and has become the largest flotation of any company in the USA. Facebook can be used to keep in touch with friends and family and to store and share photos. People of all ages are now using it and some of the biggest brands in business have Facebook as is a totally accepted forum to reinforce their brand and enhance brand loyalty. See examples like www.facebook.com/marksandspencer and www.facebook.com/britishairways.
For companies like these and others it is a fairly inexpensive way to spread the brand and for customers to advise to other customers they like the product. On the other side customers can also place complaints on the company’s Facebook site but this does give the company a chance to comment and try and address the complaint quickly keeping the customer happy!
What are your views on Socail Networking and do you have a Facebook account?
Leave a Comment!
Community Terms & Conditions
These content standards apply to any and all material which you contribute to our site (contributions), and to any interactive services associated with it.
You must comply with the spirit of the following standards as well as the letter. The standards apply to each part of any contribution as well as to its whole.
be accurate (where they state facts); be genuinely held (where they state opinions); and comply with applicable law in the UK and in any country from which they are posted.
Contributions must not:
contain any material which is defamatory of any person; or contain any material which is obscene, offensive, hateful or inflammatory; or promote sexually explicit material; or promote violence; promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age; or infringe any copyright, database right or trade mark of any other person; or be likely to deceive any person; or be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence; or promote any illegal activity; or be threatening, abuse or invade another’s privacy, or cause annoyance, inconvenience or needless anxiety; or be likely to harass, upset, embarrass, alarm or annoy any other person; or be used to impersonate any person, or to misrepresent your identity or affiliation with any person; or give the impression that they emanate from us, if this is not the case; or advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.
Nurturing a safe environment
Our Silversurfers community is designed to foster friendships, based on trust, honesty, integrity and loyalty and is underpinned by these values.
We don't tolerate swearing, and reserve the right to remove any posts which we feel may offend others... let's keep it friendly!