Stretching the pounds

2014 could be a winner for Brits travelling abroad, says Sarah Marshall

Holidaymakers can make their pounds go further in 2014, according to findings from the eighth Post Office Travel Money Holiday Report.

Shedding some rays of sunshine on an otherwise gloomy January, the report suggests that sterling is growing in strength against many currencies, while a significant number of holiday resorts are also dropping their prices (with findings based on price comparisons of the average cost of a basket of selected tourist goods).

Paul Havenhand, head of travel at the Post Office, predicts: “Tourists will be spoilt for choice this year with better value for money in most destinations worldwide.”

Combined with ABTA’s recent findings that a significant amount of consumers expect to spend more money on holidays in 2014, it looks like UK tourists could be travelling for longer and with greater frequency over the next 12 months.

So where should you be heading if you want the best value for money close to home? Even though sterling is weaker year-on-year against the euro (-1.9%) there are still plenty of bargains to be found in Europe.

The cheapest European destination to emerge from this year’s report is the Algarve in Portugal, where resorts have reported an 18% drop in prices. Lisbon was also found to be the lowest price eurozone city break. Other European destinations to show price drops include Cyprus (Paphos), Greece (Corfu) and Italy (Sorrento) – although, overall, Italy remains the most expensive country in the barometer.

Further afield, Bali has emerged as the best value long haul destination, where the drop in value of the Indonesian rupiah has made tourist costs 19% cheaper than a year ago.

Garuda Airline’s launch of the first non-stop service between London and Jakarta in May (with promotional fares starting at £556 return) should also help to increase the country’s popularity, perhaps enabling Indonesia to follow Vietnam’s success.

Improved access, with direct flights from the UK, is one of the major factors contributing to Vietnam’s ongoing appeal to UK holidaymakers; last year the Post Office registered a 94% surge in requests for the Vietnamese dong.

Also set to grow in favour is South Africa. Following several disappointing years for tourism post-World Cup, the country is experiencing new exposure thanks to April’s forthcoming 20th anniversary of democracy celebrations and the interest surrounding Nelson Mandela. The financial incentives are also obvious: tourist prices in Cape Town are 17% down year-on-year, and visitors are getting 28% more rand for their pound than a year ago.

In fact, worldwide the outlook is bright for jet-setting British holidaymakers. Price falls of 30% in Jamaica, Japan and Gambia, mean a number of far-flung holiday spots are now within much easier reach.

So, with a bit of careful planning in 2014, tourists can look forward to a great value break – or maybe two!


:: For more information, visit

The following two tabs change content below.
Mother of three grown-up daughters I am the ultimate multi-tasker and am passionate about my role as Silversurfers Website Editor and Social Media Manager. Always on the lookout for all things that will interest and entertain our community. Fueling fun for the young at heart!

Leave a Comment!

Not a member?

You need to be a member to interact with Silversurfers. Joining is free and simple to do. Click the button below to join today!

Click here if you have forgotten your password

Community Terms & Conditions

Content standards

These content standards apply to any and all material which you contribute to our site (contributions), and to any interactive services associated with it.

You must comply with the spirit of the following standards as well as the letter. The standards apply to each part of any contribution as well as to its whole.

Contributions must:

be accurate (where they state facts); be genuinely held (where they state opinions); and comply with applicable law in the UK and in any country from which they are posted.

Contributions must not:

contain any material which is defamatory of any person; or contain any material which is obscene, offensive, hateful or inflammatory; or promote sexually explicit material; or promote violence; promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age; or infringe any copyright, database right or trade mark of any other person; or be likely to deceive any person; or be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence; or promote any illegal activity; or be threatening, abuse or invade another’s privacy, or cause annoyance, inconvenience or needless anxiety; or be likely to harass, upset, embarrass, alarm or annoy any other person; or be used to impersonate any person, or to misrepresent your identity or affiliation with any person; or give the impression that they emanate from us, if this is not the case; or advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.

Nurturing a safe environment

Our Silversurfers community is designed to foster friendships, based on trust, honesty, integrity and loyalty and is underpinned by these values.

We don't tolerate swearing, and reserve the right to remove any posts which we feel may offend others... let's keep it friendly!