Visitors enjoy Scottish welcome
The warmth and friendliness of Scots is having a positive impact on tourists, according to a recent survey.
In the largest research of its kind, VisitScotland revealed 80% of visitors to Scotland were made to feel welcome and 70% said they would return within five years, while 88% would recommend it as a holiday destination to friends.
The results come before Scotland is thrown into the global spotlight in 2014 when it hosts both the Ryder Cup and Commonwealth Games.
The top reason people gave for coming to Scotland was the landscape and scenery, while Edinburgh was the most popular place to visit attracting 50% of sightseers, closely followed by the Highlands (45%) and Loch Lomond and the Trossachs (36%).
The number of people using an iPad or other tablet device to access information during their trip more than doubled from 6% to 15%, the internet was used by almost two-thirds at 57%, while the traditional guidebook was used by 34%. Digital platforms and social media were also revealed as increasingly important to tourism, with as many as 47% using sites such as Facebook and Twitter to talk about their visit.
Different nationalities used their time in Scotland in different ways, according to the survey, with Canadians more likely to go on a guided tour or learn about their Scottish ancestry while visitors from France were more interested in wildlife or film locations.
Italians enjoyed more cultural activities, fun-loving Australians had a night out as their top priority while visitors from the UK preferred a trip to the beach.
Malcolm Roughead, chief executive of VisitScotland, said: “The warm Scottish welcome is renowned across the world, but our survey shows the hugely positive impact local people have on the overall visitor experience.
“Scots, of course, are used to hosting visitors from all over the world, but the bar will be set even higher as the country heads into the global spotlight in 2014 with the Commonwealth Games, Ryder Cup and Year of Homecoming.
“Research such as this is hugely important to VisitScotland and the industry to ensure we know who our visitors are, where they want to get their information from and what they like doing when they arrive here on Scottish shores. That way we can keep an eye on trends and produce unique, targeted and exciting campaigns such as the Year of Natural Scotland in 2013 as a result.”
Latest posts by Silversurfer's Editor (see all)
- Iconic Trips for your Bucket List - August 17, 2017
- The “Oops” and Downs at Ideal World TV Shopping - August 17, 2017
- Would you choose a Walnut Whip without the nut? - August 16, 2017
- From Student to Surgeon: training to become a cardiothoracic surgeon - August 15, 2017
- How to Pay for 24/7 Live-in Care - August 14, 2017
Leave a Comment!
Community Terms & Conditions
These content standards apply to any and all material which you contribute to our site (contributions), and to any interactive services associated with it.
You must comply with the spirit of the following standards as well as the letter. The standards apply to each part of any contribution as well as to its whole.
be accurate (where they state facts); be genuinely held (where they state opinions); and comply with applicable law in the UK and in any country from which they are posted.
Contributions must not:
contain any material which is defamatory of any person; or contain any material which is obscene, offensive, hateful or inflammatory; or promote sexually explicit material; or promote violence; promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age; or infringe any copyright, database right or trade mark of any other person; or be likely to deceive any person; or be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence; or promote any illegal activity; or be threatening, abuse or invade another’s privacy, or cause annoyance, inconvenience or needless anxiety; or be likely to harass, upset, embarrass, alarm or annoy any other person; or be used to impersonate any person, or to misrepresent your identity or affiliation with any person; or give the impression that they emanate from us, if this is not the case; or advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.
Nurturing a safe environment
Our Silversurfers community is designed to foster friendships, based on trust, honesty, integrity and loyalty and is underpinned by these values.
We don't tolerate swearing, and reserve the right to remove any posts which we feel may offend others... let's keep it friendly!