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Are your purchasing habits influenced by influencers?

Social media influencers are nothing out of the ordinary these days.

The world of digital influence is forecast to be worth £8bn globally by next year, with influencers, bloggers and vloggers commanding five-figure sums in exchange for brand investments.

Online endorsements from celebrities and influencers can help boost brand sales through exposure to their millions of followers.

The craze started on social media with celebrities like the Kardashians and now Sophie Hinchliffe AKA Mrs Hinch has been deemed the modern day Mrs Mop after her unconventional approach to the most mundane of household tasks earned her a casual 2.7 million followers and counting.

Influencers are paid to promote goods on their social media channels and many large organisations such as Proctor & Gamble have bought into this way of getting their products endorsed.

Let’s take Zaflora – Founded in 1922, Zoflora’s famous concentrated disinfectant has been a staple for households for nearly a century. Effective and inexpensive, it’s readily available and has a huge number of uses – one bottle can replace several other cleaning products around the home. Thanks to Mrs Hinch, Zoflora has lately been enjoying new popularity with people who might not have discovered it before. Its manufacturer, Linthwaite-based Thornton Ross, had to double production to cope with demand after she endorsed the cleaning product on Instagram. Mrs Hinch refers to her followers as the Hinch Army, and her pictures of her immaculate home complete with gleaming kitchen work tops, crumb-free floors and perfectly presented home accessories gain thousands of likes and comments.

Micheal Parkinson and Alan Titchmarsh have both endorsed life insurance products – how does their endorsement make you feel about the product?

What are your views on influencers? What makes you choose a new product? Are you influenced by influencers on social media? Do you follow any influencers?

Are your purchasing habits influenced by influencers?

131 people have already voted, what's your opinion? Yes No

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jeandiane
8th Nov 2019
0
Thanks for voting!
I make my own mind up and am not influenced by others
Hasse55
20th Sep 2019
0
Thanks for voting!
Can't afford to keep up with flavour of the month items.
VeraS
17th Sep 2019
2
Thanks for voting!
No way I am more likely to be put off by the so called stars advertising them
ecarg
13th Sep 2019
0
Thanks for voting!
If cartoon figures such as fireman Sam can be banned as they represent the white male stereo type of firefighters then influence must be subconscious from an early age .Prehaps the this could be turned to advantage and cartoon figures representing a variety of required trades and professions could be created to influence the children to take up these jobs in the future.
I don't think I am influenced by adverts etc and like to think I am capable of making up my own mind.
Billythequiche
10th Sep 2019
3
Thanks for voting!
Good Lord no. At 70 years old I'm way too canny for that. My money was very had earned and I am careful that I buy what I/we want or need, not what someone thinks I should.
Bald123
10th Sep 2019
2
Thanks for voting!
Yes and No. It depends who the influencer is.
MaureenB6
10th Sep 2019
5
Thanks for voting!
I’ve never heard of Mrs Hinch!
As for celebrities advertising products I know they are only doing it for the money, and probably have no interest or faith in the product they are endorsing whatsoever.
I avoid adverts by using the fast forward button whenever possible.
Marilyn Connolly
10th Sep 2019
5
Thanks for voting!
If I want a recommendation about a product or service, I ask for it, either in person or, very occasionally, on social media. I NEVER follow unsolicited and probably bogus recommendations in so-called influencers or celebrities who are doubtless being paid to make such recommendations.
Lionel
9th Sep 2019
4
Thanks for voting!
Not being a social media user, apart from Surfers; not watching much TV and living far away from billboard advertising I guess I'm in the happy position of making my own mind up.
Malcmister
9th Sep 2019
2
Thanks for voting!
I don’t need someone I don’t know to tell me what I want, I’ve got a wife for that.
Wilf
9th Sep 2019
2
Thanks for voting!
My wife used to watch the shopping channels like QVC so did get influenced by early influencers (not sure that term was invented back in the 90s). I think this applies mainly to youngsters under 25 but without a doubt our whole society influences all of us otherwise you could ask what is advertising all about but to persuade us all to buy different products.
andbrown01
9th Sep 2019
3
Thanks for voting!
I know what I want and when I want I don't need anyone
to tell me otherwise
Margaret Hart
9th Sep 2019
4
Thanks for voting!
I really disIike celebrities endorsing products or ideas as most of them have made a lot of money i their careers and I feel doing adverts when they’re older seems greedy. If i want Insurance I will research the market and decide which I think is best. As for cleaning products, make up and anything which touches my skin I have to be very careful as I have very sensitive skin so if I know something suits me the only time I would change it is if the firm change the ingredients and you’d be surprised how often that happens - I then have to look for another product which I can use and that can be an expensive excercise. The only way I am perhaps influenced is if a new tool for my many hobbies and then only if I think it will make things easier for me as I am 72 and have very arthritic hands.
Ian123
9th Sep 2019
2
Thanks for voting!
I wouldn’t have said that I was inspired to buy by Social Influencers, but I have been persuaded to buy products endorsed by Mrs Hinch, so perhaps unwittingly I could be open to persuasion, or even influence.
Wilf
9th Sep 2019
3
Thanks for voting!
Who is Mrs Hinch when she is at home Ian???
Ian123
22nd Sep 2019
0
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Sorry for the late reply, I just spotted the email reminder in my spam box.
I think I googled her when I read an article online.
I think her house is supposedly spotless!
Mary Lincoln
9th Sep 2019
2
Thanks for voting!
I have a shopping list nowadays. I try to stick to the list but if there is something on offer l need l will purchase.
ElisabethR
9th Sep 2019
3
Thanks for voting!
Not really. I have always bucked the trend somewhat. I do however recycle and try to avoid plastics etc........so obviously influenced by something. On the other hand do I do it just because the council provide the bins and ask you to? Chicken and egg! I only buy offers in the supermarket if the goods are on my shopping list.....and consider it a bonus! However to purchase perfumes, clothes or household cleaning products I do not. Also I rarely view the advertising on TV.....time to make coffee, go to the loo or read a page of my book! Rubbish customer me!
MrsPat
9th Sep 2019
1
Thanks for voting!
Yes they are and I think with advertising they always have been. Look at Chanel-their current "influencer" is Keira Knightley and she appears on all their adverts. Does she wear Chanel? I am not sure but because I like her films I am probably...and subliminally attracted towards Chanel. It must be working as "influencers" seem to be increasing and are all over the internet and everywhere on Daily Mail online.
kentrix39
9th Sep 2019
6
Thanks for voting!
Certainly not, if you cannot make up your mind about things in every day life then heaven help you.
Marley444
9th Sep 2019
2
Thanks for voting!
I recently read a feature you posted about Zoflora which I used to buy years ago. It made me buy it again recently and I love the smell and everyone comments when they visit. So Silversurfers influenced me. Does that count?
0
Thanks for voting!
In an indirect way Marley444, yes it does 🙂

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