Welcome to Silversurfers - features, offers, news & social forums for the over 50s...
Silversurfers
Connect with over one million members of the largest & fastest growing community for the wealthy, influential over 50s generation.

The over 50s - The Silversurfers

The over 50s are economically, socially and politically the most powerful generation of all time - holding 80% of the UK's wealth.

Most have been online for over 20 years. Average online spend is over £10,000 annually and growing rapidly.

Quality, trust and brand have never been more important to consumers. Silversurfers is a highly trusted brand.

Silversurfers Opportunity

The over-50s are the fastest-growing and wealthiest demographic in the UK

They comprise over 50% of the UK adult population:

18 million are online and use the Internet daily for their shopping, social interaction and entertainment

They own 80% of the UK's wealth and account for 53% of consumer spending, forecasted to increase to 63% by 2040

Silversurfers Members - 70% Female

53%

The Age Embracing 60s

  • Socio-Demographic ABC1
  • Household income £30-£100k
  • Empty nesters
  • No mortgage
  • Many retired with more leisure time
35%

The Young 50s

  • Socio-Demographic AB
  • Household income £50-£150k
  • Children in their teens & 20s
  • Becoming empty nesters
  • Many fitness fanatics
12%

The Comfortably Elders, 70+

  • Socio-Demographic AB
  • Household income £30-£100k
  • Lucrative pensions
  • Grandchildren
  • Holidays 3x per year

A unique blend of content and community

Silversurfers...

Silversurfers is a highly trusted brand and we engage with our members frequently.

Silversurfers provides a unique experience for its members that goes beyond just consuming content.

With a focus on community-building, Silversurfers provides a positive, safe space for members to connect and socialise with like-minded individuals online.

The combination of community and targeted content makes Silversurfers a valuable platform for its members, providing them with a sense of belonging.

With 1.5 million members and followers, Silversurfers is the largest online community of over 50s in the UK
Silversurfers Key interests are:
  • Travel
  • Health
  • Food & drink
  • Shopping
  • Discounts
  • Lifestyle
  • Forums
  • Finance
  • Dating
Silversurfers is an exciting digital platform offering a wide range of services and benefits exclusively for people over 50...

Compelling Content

Silversurfers provides a wealth of information on a variety of topics, including health, finance, travel, and lifestyle. Members can access articles, news, and expert advice to help them make informed decisions and live fulfilled lives.

Brand Partners

Leading UK brands effectively target the demographic of active, affluent, and tech-savvy individuals aged 50+ with Silversurfers facilitating impactful engagement with our large, and wealthy membership.

Community

Silversurfers provides a safe and welcoming community for people over 50 to connect, socialise, and share experiences. The community offers forums, discussion boards, and groups to engage with other members.

Discounts & Deals

Silversurfers offers members discounts and deals on a wide variety of products and services, relative to the demographic.

Silversurfers Reach

Silversurfers audience continues to grow rapidly with a very high level of engagement. We post up to 15 times a day on Social Media.

All responses are highly moderated to keep our users safe

225 k+ Newsletter Subscribers
27 % Open rate
1.1 m+ Followers
51 m+ Monthly Reach
11 m+ Monthly Engagement
54 k+ Followers
350 k Website Members
400 k Monthly Users
580 k Monthly Page Views

Promotional opportunities on Silversurfers

We can develop bespoke promotional campaigns for our partners tailored to specific campaign requirements and objectives.

Opportunity
Description
Rate
Feature on site
Article of up to 400 words under the relevant section on Silversurfers for one year
£750 per annum
Newsletter
Insertion into a newsletter to 225,000 Silversurfer members
£2,000
Product Review
Silversurfers editorial team to conduct product review and post an article on the Product Review section on Silversurfers plus the article will be promoted via a Facebook post top our 1.1 million followers and in email newsletter.
£5,000
Facebook Post
Facebook post to Silversurfers 1.1 million followers
£2,500
Surveys
Providing market research using Survey Monkey. Silversurfers team draft up the survey. Promoted on Silversurfers homepage, via our email database in newsletter and on Facebook.
£5,000
Silversurfers Discounts+
Featured on Discount+ section. Your discount will be promoted for a year on the homepage as well as 4 newsletters and 4 Facebook posts per annum.
£6,000 per annum
Display
Banner and MPUs on the homepage and run of site on over 11,000 pages
£4,000 per month
Prize Draws
Prize draws are widely promoted on Silversurfers, displayed on the homepage for the month, promoted in two newsletters, and four Facebook posts. Prize draws are extremely popular with our members. They provide significant awareness of your brand. We will supply you with the resulting customer data of those who have opted in to share with our partners once the prize draw has closed.
£8,000 per month
Dedicated Solus email
Promote your brand to 225,000 Silversurfers members with a Solus newsletter. We have these twice monthly
£8,000 per email
*Please note all of the above prices are net of VAT

Other brands we have worked with

Online Content Feature articles - £750 per annum

Sponsored Articles

Articles on Silversurfers provide advertisers with a unique opportunity to reach a valuable, engaged, and responsive audience, ultimately leading to increased brand exposure, improved conversions, and long-term customer relationships.

Promoted on the
Silversurfers website.
Bespoke content from our editors - £2,000 per article

Articles written by the Silversurfers editorial team who have years of affinity with our members

Silversurfers email newsletter - £2,000 per insert
A bi-monthly round-up of prize draws, articles, offers & discounts

Email advertising on Silversurfers creates valuable conversion opportunities by showcasing products, services, and promotions directly to our interested subscribers.

Compared to traditional advertising channels, email advertising on Silversurfers is a cost-effective advertising option. With the ability to reach a large targeted audience directly, your businesses can minimize marketing costs while maximizing the impact of your advertising efforts.

By leveraging email advertising on Silversurfers, businesses can effectively reach and engage with our wealthy audience, build brand recognition, and drive meaningful conversions.

225 k+ Subscribers
27 % Avg Open Rate
8 % AVG CTR

A bespoke standalone email sent to the Silversurfers email list to promote your product, service, or message ensuring every user that opens the email views your brand and content

The solus email - £8,000 per email
Social media Facebook - £2,500
Facebook Posts

By associating with Silversurfers through a Facebook post on our page, your business can enhance its brand credibility and trust among the over-50s demographic. An endorsement from a trusted platform like Silversurfers50 can help to establish a positive brand image and foster a sense of authenticity and reliability among our audience.

>Promoting a Facebook post on Silversurfers can significantly enhance the visibility of your brand among our page's 1.1 million followers and the broader Facebook community of over 50s. Silversurfers has a reach of up to 51 million people monthly. This increased exposure can help to improve brand recognition and reach a larger segment of the over-50s demographic.

Silversurfers Facebook has 1.1 million followers with a monthly Reach up to 51 million and Engagement up to 11 million

Silversurfers Discounts+ £6,000 per annum

Discounts feature on the Silversurfers homepage and in at least 4 newsletters and 4 Facebook posts per annum

Advertising on Discounts+ can create valuable conversion opportunities as the section is specifically designed to highlight discounts and deals that are appealing to the over-50s demographic. By showcasing enticing offers and promotions, your business can encourage visitors to take action and make purchases, leading to increased sales and revenue.

High Impact display Banners - £4,000 per month
Leaderboards, Skyscrapers and MPUs accross the homepage and 11,000 pages on Silversurfers

By strategically placing Leaderboards, Skyscrapers and MPUs on all pages we visually capture the attention of our members to your brand; driving visibility and awareness.

Prize Draws are very popular with our members and our partners who participate receive significant brand coverage on Silversurfers homepage for a month and in 4 Facebook posts and two newsletters worth over £14,000.

Our members are able to subscribe to receive your newsletters in a tick box and c40% of members opt-in and we give you their contact details.

Prize Draws £8,000 per month
Brand promotion and Data capture with Silversurfers Prize Draws
Product Review - £5,000
Silversurfers is known for its credibility and reliability among the over-50s community.

A product review by the Silversurfers editor can significantly enhance the credibility of a product or brand, instilling trust and confidence in the minds of our audience. The endorsement from a reputable and trusted source like Silversurfers contributes to the positive perception of your products and brand.

Silversurfers editors review your products and promote them in an article to our members

Promotional opportunities on Silversurfers

We can develop bespoke promotional campaigns for our partners tailored to specific campaign requirements and objectives.

Opportunity
Description
Rate
Feature on site
Article of up to 400 words under the relevant section on Silversurfers for one year
£750 per annum
Newsletter
Insertion into a newsletter to 225,000 Silversurfer members
£2,000
Product Review
Silversurfers editorial team to conduct product review and post an article on the Product Review section on Silversurfers plus the article will be promoted via a Facebook post top our 1.1 million followers and in email newsletter.
£5,000
Facebook Post
Facebook post to Silversurfers 1.1 million followers
£2,500
Surveys
Providing market research using Survey Monkey. Silversurfers team draft up the survey. Promoted on Silversurfers homepage, via our email database in newsletter and on Facebook.
£5,000
Silversurfers Discounts+
Featured on Discount+ section. Your discount will be promoted for a year on the homepage as well as 4 newsletters and 4 Facebook posts per annum.
£6,000 per annum
Display
Banner and MPUs on the homepage and run of site on over 11,000 pages
£4,000 per month
Prize Draws
Prize draws are widely promoted on Silversurfers, displayed on the homepage for the month, promoted in two newsletters, and four Facebook posts. Prize draws are extremely popular with our members. They provide significant awareness of your brand. We will supply you with the resulting customer data of those who have opted in to share with our partners once the prize draw has closed.
£8,000 per month
Dedicated Solus email
Promote your brand to 225,000 Silversurfers members with a Solus newsletter. We have these twice monthly
£8,000 per email
*Please note all of the above prices are net of VAT

Connect your brand to Silversurfers

We are a friendly team and would be delighted to discuss partnership opportunities to promote your brand on Silversurfers, the largest and most engaged online over 50's community in the UK:

Contact us using our online form
1,081,200 FOLLOWERS