Advertising with Silversurfers
Silversurfers.com is the UK’s largest social network and community for the 17 million people aged over 50 who are online in the UK.
The over 50’s market has over 80% of the UK’s total wealth (£205 billion disposable income) and is increasing by over 700,000 individuals per annum, with an online spend over over £3,000 per annum each.
There are 7 million over 50s on Facebook and the Silversurfers Facebook community has up to 2.6 million people engaged per week with a reach of up to 12 million people-comparable to some of the largest Facebook sites in the UK. We have 170,000 members on our newsletter database
We offer a number of channels to market including our website Silversurfers.com, Newsletters, Facebook page (and other social media) and the Silvercard+ discount card.
Our Silversurfers card , Silvercard+, offers discounts and offers to our members across a wide range of retailers, restaurants, travel and leisure companies. We already have over 140 partners ranging from Cunard and P&O to the RAC, Dell and Cotswolds Outdoor Clothing.
The concept is simple with customers receiving a discount from our trusted partners at the point of purchase either online or the high street. We advise customers of the discounts on Silversurfers.com/silvercard and send them regular updates via our newsletters and social media.
Silversurfers.com promotes quality independent brands and services.
Our aim is to provide useful and interesting information for our community. Silversurfers.com has thousands of editorial features split across a number of interest areas: travel, lifestyle, culture, sport, health, food, finance, technology, property and motoring.
We have a number of interactive and creative opportunities for advertisers seeking increased engagement. Featuring customisable content, unique executions and impactful formats.
72% of the Silversurfers Facebook community are female and 75% of our members are aged 50-64.
Women aged 55+ are the fastest growing demographic on Facebook.
Daily unique visitors on Silversurfers.com is up to 55,000
Silversurfers Facebook community: 392,000 (growing at a rate of 10,000 per month)
Engagement: up to 2.6 million people engaged weekly on the Silversurfers Facebook site and a reach of up to 12 million people per week.