"Offering a safe and light-hearted place for our members to chat with like-minded friends, comment in our Forums and share their views; plus post their poems, photographs, recipes and short stories in our Showcase. Silversurfers is also a trusted site for information such as Health, Travel, Finance and Property.
Our community are like-minded, friendly and enjoy all that we share with them, confirmed by the huge engagement we get over a vast range of topics. Silversurfers has the perfect audience as our members are always online, eagerly listening to every word we say.”
The over 50s are economically, socially and politically the most powerful generation ever with 47% of the UK's retail spend & 80% of its wealth.
We have grown Silversurfers as a safe, friendly and stimulating lifestyle website and social media platform for the young at heart over 50s!
The online over 50s-active, sporty, wealthy; growing fast and living longer - 50% of the UK adult population is now over 50!
They control 80% of the UK's wealth
They are technology and media savvy – heavy users of smartphones and tablets.
They have huge influence and buying power – while
the vast majority of over 50s now shop online.
(ONS Lifestyle Survey 2019)
Fuelling fun for the young at heart, Silversurfers is by far the largest lifestyle and entertainment website aimed at the over 50s, packed with interesting features, news, special offers and discounts.
Key interest areas:
Our social media activity is the envy of our competitors.
Our audience is growing fast organically and the level of engagement is off the scale! Brands that we work with socially are able to generate better levels of engagement with us than through their own pages because our content is so varied and perceived as independent. Our members feel safe commenting on our page because of the high levels of moderation
Our highly responsive monthly email newsletters are very popular with our subscribers.
The wide mix of subjects and commercial content means that the open rate and clicks are very high with a low level of un-subscribes.
Your commercial message is weaved into a mix of interesting subjects and content for better impact and engagement.
250,000 email newsletter subscribers
35% open rate and 7% click through
Silversurfers Discounts+ provides exclusive offers and discounts from hundreds of well known brands to our closed community of members. Our members love discounts.
Some of the brands we have worked with:
We can develop bespoke promotional campaigns for our partners tailored to specific campaign requirements and objectives.
Promotional opportunities include:
We are a friendly team and would be delighted to discuss partnership opportunities to promote your brand on Silversurfers, the largest and most engaged online over 50's community in the UK:
