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Do you find supermarket offers misleading?

Around four in ten of all products sold in supermarkets are on some kind of special offer as retailers fight for custom. 

But are what are perceived as bargains, really designed to save us money or spend more than we intended to? Research has found that many multi-buy, 3-for-2 or buy-one-get-one-free offers are actually more expensive for shoppers.

Whatever happened to transparent, simple, pricing on everyday products, so that at a glance you can see how much something costs, and not be tempted to over-buy on a product and ultimately waste it?  Well hopefully, with some recently approved new legislation, things are about to change!

Sainsburys has announced it would scrap the vast majority of multi-buy deals by August, with special offers on confectionary, crisps and other “unhealthy” snacks being phased out sooner. The supermarket giant said multi-buys are “out-of-step” with today’s shoppers, whose main priorities are cuting back on waste and staying healthy.

Tesco is moving away from buy-one-get-one-free deals in favour of price cuts on single items, in a bid to become more like its fast-growing competitors, Aldi and Lidl. However Ocado is the only major UK grocer to have increased its multi-buy promotions (by 5%) over the last 12 months.

What are your views? With many of the bigger supermarkets implementing change, have you noticed less offers yet? Can you easily calculate what is a genuine value for money saving and what is a rip-off? Would you rather buy something for half the price that to get an item free?

Do you find supermarket offers misleading?

215 people have already voted, what's your opinion? Yes No

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viking
8th Jul 2016
0
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It is a science now,[ how to baffle shoppers ] done with smoke and mirrors. Presumably there is a university diploma course on how to deceive in the nicest possible manner.
Why should loose vegetables be shown as one weight and bagged items be shown as a different weight -ie decimal and imperial ?
Deception at its best !!!
Mollflanders
17th Jun 2016
0
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Going to buy McVitie's choc digestives at Morrisons. On the shelf was an average size packet about 350g for £1. Next to it was a jumbo size of 500g also selling for £1. Guess which one I bought? 🙂
pattipatel6969
18th Jun 2016
0
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I'm not sure!!!

Which packet did you end up buying pls?
Jo Kingham
3rd May 2016
4
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I find myself regularly searching for my calculator whilst in the supermarket trying to work out what's the best offer. Why can't they just have a good price for each item and be done with it. It also drives me mad that you rarely get offers on healthy and organic produce
Alliea
3rd May 2016
1
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The offers make it difficult to compare prices. Also the price war means that you have to be aware and have to find time to visit different stores.
jeanmark
4th May 2016
2
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The problem is if you live outside of a town, you can spend more on fuel travelling to different stores to try and find a bargain!
Pam1960
2nd May 2016
1
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Are toilet rolls shorter in length? No matter which brand we use we seem to be using a lot more rolls.Toilet humour aside I'm not sure what anyone else thinks but It certainly adds to the cost of my shopping. If you have the time it is worth shopping around. Unstoppable for the washing machine £5 Asda £2.99 B&M Bargains. How can a small chain afford to charge so much less?
ginntonic
10th Jun 2016
0
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Yes Pam1960. I'm sure you're right. I find this with other items as well. I'm guessing it's so they don't have to put the prises up and up, they are just giving us less for our money. Bars of chocolate are smaller. I have even noticed some bottles and jars now have an indent in the bottom so it looks as though you are getting the same but there is less in them.
Pam1960
10th Jun 2016
0
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Can't believe it. I've just come back from Asda, shower gel up 85p and wash powder up £2.50 since last week
Wilf
2nd May 2016
3
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I think the pricing could be simpler and if they do discount whats the price discounted from? Mind you that applies to a lot of products
Teresa Powdrell
2nd May 2016
3
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Also you have to be careful where some products are smaller than usual. I saw a pack of butter at 200g yesterday when usually it's 250g. That's a 20% reduction in weight. So it was just a con not a deal. I thought fancy wrapper, smaller weight, they are trying to make you think it's better quality. Rubbish, English butter is all the same, it does the job. I've tried more expensive brands, but why waste money.
Wilf
2nd May 2016
2
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Yes I agree with you when retailers/producers reduce the size or quality of products and then charge the same its a total rip-off
Teresa Powdrell
2nd May 2016
3
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Too right Wilf, I feel sorry for busy people who don't have the time or inclination to realise they are being fooled. If the prices have to be increased it should be done fairly and openly. I think the root of the problem is that there are too too many shops, our world has become too commercialised with the sole goal of making big money. Or as in the case of some big retailers, losing big money and closing down. I think the owners have lost sight of real values and it's the farmers and producers who suffer. I feel sorry for the hundreds of jobs lost in the cause of greed.
jeanmark
2nd May 2016
0
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If it's a product you buy regularly, it can take a few weeks before you realise they have reduced the size but it remains the same price.
Teresa Powdrell
2nd May 2016
3
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I shop at several shops and look at the offers carefully. I ask myself, is it really a good deal, did I really need it, will I use it. Similarly, the store vouchers where you get, say, 10% discount if you spend £30. Tempting but I can probably save a lot more by simply shopping elsewhere. Simple Maths.
janetburgoyne
1st May 2016
3
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When shopping you've no time to stop and think if it's a bargain,especially when you have children with you.Personally I don't buy, buy one get one free,because nobody gives you something for nothing.
Alicia
30th Apr 2016
0
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No, I can see through their offers and only pick the genuine bargains.
Pam1960
30th Apr 2016
3
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Offers are very misleading you need a calculator to check out the price against weight by the numbers of items you are buying. I often find on wash powder, fabric conditioners it is cheaper to buy the ones not on offer. Talking of wash powder why try and con us with the size of the box, make the box the size for the goods inside, why charge us for waste packaging and try to make us think we are getting a bargain. I buy packs of muesli, not boxed for my husband. One pack is not sufficient for breakfast for a week, this means I always have to buy 2 packs and to top it off it takes 3 packs to fill the plastic cereal storage box. Misleading offers can be found in all areas of retail from the overpricing of items for 28 days so they can be offered at a discounted price, the actual worth at a later date. Sorry about the long post but my biggest bugbear is travel. Trying to book a cruise is a minefield, price of cruise, with or without flights, stateroom prices from are dependent upon location on ship not just the type of cabin, gratuities, service charges, dining and beverage packages, why cannot they advertise a holiday at the price it is actually going to cost. I need a holiday now to get over this rant
Lytham lucky
29th Apr 2016
4
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I am finding things are shrinking so you are not getting a bargain at all
JohnHerb
29th Apr 2016
6
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No really. I must say I find most supermarkets food very cheap especially Lidl and Aldi and both of them have great quality products. I cannot believe that you can buy things like packets of walnuts in Lidl at 3rd the price of M&S. Just shows how we are being ripped off but then there is freedom of choice in the UK. Its the farmers I worry about are they getting the right prices for their products? I suspect not!
Munsterlander
29th Apr 2016
5
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Yes its stupid. If they want to discount just show a discount! Loaf of bread £1.50 special deal today £1.25...then the customer could compare. Its all a ripoff!
Marley444
29th Apr 2016
3
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Ahhhh! So that explains it! I can't believe how many offers there are on Ocado, and I really find it too confusing to try and work out how much I am saving or frighteningly wasting! I would so much prefer to have buy one for half price than get an extra one for free, and see my weekly shopping price reduce!

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