Do you find supermarket offers misleading?

image
Print Friendly

Around four in ten of all products sold in supermarkets are on some kind of special offer as retailers fight for custom. 

But are what are perceived as bargains, really designed to save us money or spend more than we intended to? Research has found that many multi-buy, 3-for-2 or buy-one-get-one-free offers are actually more expensive for shoppers.

Whatever happened to transparent, simple, pricing on everyday products, so that at a glance you can see how much something costs, and not be tempted to over-buy on a product and ultimately waste it?  Well hopefully, with some recently approved new legislation, things are about to change!

Sainsburys has announced it would scrap the vast majority of multi-buy deals by August, with special offers on confectionary, crisps and other “unhealthy” snacks being phased out sooner. The supermarket giant said multi-buys are “out-of-step” with today’s shoppers, whose main priorities are cuting back on waste and staying healthy.

Tesco is moving away from buy-one-get-one-free deals in favour of price cuts on single items, in a bid to become more like its fast-growing competitors, Aldi and Lidl. However Ocado is the only major UK grocer to have increased its multi-buy promotions (by 5%) over the last 12 months.

What are your views? With many of the bigger supermarkets implementing change, have you noticed less offers yet? Can you easily calculate what is a genuine value for money saving and what is a rip-off? Would you rather buy something for half the price that to get an item free?

Do you find supermarket offers misleading?

214 people have already voted, what's your opinion? Yes No

What are your views?

We'd love to hear your comments

Not a member?

Join the silversurfers community today! It's free, easy to do, and is packed full of features and amazing offers!

Join the community!
Click here if you have forgotten your password
viking
8th Jul 2016
0
Thanks for voting!
It is a science now,[ how to baffle shoppers ] done with smoke and mirrors. Presumably there is a university diploma course on how to deceive in the nicest possible manner.
Why should loose vegetables be shown as one weight and bagged items be shown as a different weight -ie decimal and imperial ?
Deception at its best !!!
Mollflanders
17th Jun 2016
0
Thanks for voting!
Going to buy McVitie's choc digestives at Morrisons. On the shelf was an average size packet about 350g for £1. Next to it was a jumbo size of 500g also selling for £1. Guess which one I bought? 🙂
pattipatel6969
18th Jun 2016
0
Thanks for voting!
I'm not sure!!!

Which packet did you end up buying pls?
Jo Kingham
3rd May 2016
4
Thanks for voting!
I find myself regularly searching for my calculator whilst in the supermarket trying to work out what's the best offer. Why can't they just have a good price for each item and be done with it. It also drives me mad that you rarely get offers on healthy and organic produce
Alliea
3rd May 2016
1
Thanks for voting!
The offers make it difficult to compare prices. Also the price war means that you have to be aware and have to find time to visit different stores.
jeanmark
4th May 2016
2
Thanks for voting!
The problem is if you live outside of a town, you can spend more on fuel travelling to different stores to try and find a bargain!
Pam1960
2nd May 2016
1
Thanks for voting!
Are toilet rolls shorter in length? No matter which brand we use we seem to be using a lot more rolls.Toilet humour aside I'm not sure what anyone else thinks but It certainly adds to the cost of my shopping. If you have the time it is worth shopping around. Unstoppable for the washing machine £5 Asda £2.99 B&M Bargains. How can a small chain afford to charge so much less?
ginntonic
10th Jun 2016
0
Thanks for voting!
Yes Pam1960. I'm sure you're right. I find this with other items as well. I'm guessing it's so they don't have to put the prises up and up, they are just giving us less for our money. Bars of chocolate are smaller. I have even noticed some bottles and jars now have an indent in the bottom so it looks as though you are getting the same but there is less in them.
Pam1960
10th Jun 2016
0
Thanks for voting!
Can't believe it. I've just come back from Asda, shower gel up 85p and wash powder up £2.50 since last week
Wilf
2nd May 2016
3
Thanks for voting!
I think the pricing could be simpler and if they do discount whats the price discounted from? Mind you that applies to a lot of products
Teresa Powdrell
2nd May 2016
3
Thanks for voting!
Also you have to be careful where some products are smaller than usual. I saw a pack of butter at 200g yesterday when usually it's 250g. That's a 20% reduction in weight. So it was just a con not a deal. I thought fancy wrapper, smaller weight, they are trying to make you think it's better quality. Rubbish, English butter is all the same, it does the job. I've tried more expensive brands, but why waste money.
Teresa Powdrell
2nd May 2016
3
Thanks for voting!
Too right Wilf, I feel sorry for busy people who don't have the time or inclination to realise they are being fooled. If the prices have to be increased it should be done fairly and openly. I think the root of the problem is that there are too too many shops, our world has become too commercialised with the sole goal of making big money. Or as in the case of some big retailers, losing big money and closing down. I think the owners have lost sight of real values and it's the farmers and producers who suffer. I feel sorry for the hundreds of jobs lost in the cause of greed.
Wilf
2nd May 2016
2
Thanks for voting!
Yes I agree with you when retailers/producers reduce the size or quality of products and then charge the same its a total rip-off
jeanmark
2nd May 2016
0
Thanks for voting!
If it's a product you buy regularly, it can take a few weeks before you realise they have reduced the size but it remains the same price.
Teresa Powdrell
2nd May 2016
3
Thanks for voting!
I shop at several shops and look at the offers carefully. I ask myself, is it really a good deal, did I really need it, will I use it. Similarly, the store vouchers where you get, say, 10% discount if you spend £30. Tempting but I can probably save a lot more by simply shopping elsewhere. Simple Maths.
janetburgoyne
1st May 2016
3
Thanks for voting!
When shopping you've no time to stop and think if it's a bargain,especially when you have children with you.Personally I don't buy, buy one get one free,because nobody gives you something for nothing.
Alicia
30th Apr 2016
0
Thanks for voting!
No, I can see through their offers and only pick the genuine bargains.
Pam1960
30th Apr 2016
3
Thanks for voting!
Offers are very misleading you need a calculator to check out the price against weight by the numbers of items you are buying. I often find on wash powder, fabric conditioners it is cheaper to buy the ones not on offer. Talking of wash powder why try and con us with the size of the box, make the box the size for the goods inside, why charge us for waste packaging and try to make us think we are getting a bargain. I buy packs of muesli, not boxed for my husband. One pack is not sufficient for breakfast for a week, this means I always have to buy 2 packs and to top it off it takes 3 packs to fill the plastic cereal storage box. Misleading offers can be found in all areas of retail from the overpricing of items for 28 days so they can be offered at a discounted price, the actual worth at a later date. Sorry about the long post but my biggest bugbear is travel. Trying to book a cruise is a minefield, price of cruise, with or without flights, stateroom prices from are dependent upon location on ship not just the type of cabin, gratuities, service charges, dining and beverage packages, why cannot they advertise a holiday at the price it is actually going to cost. I need a holiday now to get over this rant
Lytham lucky
29th Apr 2016
4
Thanks for voting!
I am finding things are shrinking so you are not getting a bargain at all
JohnHerb
29th Apr 2016
6
Thanks for voting!
No really. I must say I find most supermarkets food very cheap especially Lidl and Aldi and both of them have great quality products. I cannot believe that you can buy things like packets of walnuts in Lidl at 3rd the price of M&S. Just shows how we are being ripped off but then there is freedom of choice in the UK. Its the farmers I worry about are they getting the right prices for their products? I suspect not!
Munsterlander
29th Apr 2016
5
Thanks for voting!
Yes its stupid. If they want to discount just show a discount! Loaf of bread £1.50 special deal today £1.25...then the customer could compare. Its all a ripoff!
Marley444
29th Apr 2016
3
Thanks for voting!
Ahhhh! So that explains it! I can't believe how many offers there are on Ocado, and I really find it too confusing to try and work out how much I am saving or frighteningly wasting! I would so much prefer to have buy one for half price than get an extra one for free, and see my weekly shopping price reduce!

Community Terms & Conditions

Content standards

These content standards apply to any and all material which you contribute to our site (contributions), and to any interactive services associated with it.

You must comply with the spirit of the following standards as well as the letter. The standards apply to each part of any contribution as well as to its whole.

Contributions must:

be accurate (where they state facts); be genuinely held (where they state opinions); and comply with applicable law in the UK and in any country from which they are posted.

Contributions must not:

contain any material which is defamatory of any person; or contain any material which is obscene, offensive, hateful or inflammatory; or promote sexually explicit material; or promote violence; promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age; or infringe any copyright, database right or trade mark of any other person; or be likely to deceive any person; or be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence; or promote any illegal activity; or be threatening, abuse or invade another’s privacy, or cause annoyance, inconvenience or needless anxiety; or be likely to harass, upset, embarrass, alarm or annoy any other person; or be used to impersonate any person, or to misrepresent your identity or affiliation with any person; or give the impression that they emanate from us, if this is not the case; or advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.

Nurturing a safe environment

Our Silversurfers community is designed to foster friendships, based on trust, honesty, integrity and loyalty and is underpinned by these values.

We don't tolerate swearing, and reserve the right to remove any posts which we feel may offend others... let's keep it friendly!

More Speakers Corner

Do you boil your Brussels? Cleaned brussel sprouts on a wooden cutting board with exterior leaves and a knife.
Brussels sprouts are a Christmas dinner must have but not to everyone likes them. You'll be...
Real or Artificial - What kind of Christmas tree will you have? Fresh cut Christmas trees
Each Christmas there is a ‘debate’ over real versus artificial Christmas trees. The...
Do you agree with Cryogenic Preservation? Excess smoky nitrogen gas discharge during filling of a liquid nitrogen dewar.
This week it was announced that a very brave 14 year old girl who had terminal cancer had won...
Should shops remain closed on Boxing Day? Boxing Day Sale cinnamon star on green wood concept.
A petition calling for a ban on shops opening on Boxing Day has attracted close to 194,000...
Will you be sending Christmas cards this year? Bracknell, England - October 28th, 2014: Vintage style Christmas cards. Modern cards originated from a printing in 1843 instigated by Sir Henry Cole, director of London's Victoria and Albert Museum.
The custom of sending Christmas cards was started in the UK in 1843 by Sir Henry Cole. He was a...
Do you still use cheques as payment? Signing a blank cheque with a fountain pen
** Note: Shallow depth of field
Cheques books have been used in the UK for over 350 years but they are now on the decline. In...
Are you surprised that Donald Trump won? Saint Louis, MO, USA - March 11, 2016: Donald Trump addresses supporters at the Peabody Opera House in Downtown Saint Louis
After months of campaigning, debating, mud slinging and scandals, the Americans have voted and...
Do you mind the gap? toblerone
The makers of Toblerone, Mondelez, have taken the decision to widen the gaps between the...
Should Nigel Farage be ennobled in the House of Lords? LONDON, UK - MAY 1, 2016: Nigel Farage seen arriving at the BBC to attend the Andrew Marr show
There are calls for Nigel Farage to be made a Lord and take his place as a peer in the upper...
Should the FA defy the poppy ban? poppy
England are due to host Scotland at a World Cup qualifying match at Wembley on November 11 ...
Who would you trust more to be the next US President? LONDON UK - MARCH 3RD 2016: Hillary Clinton and Donald Trump pin badges over the American flag symbolizing their battle to become the next President of the United States 3rd March 2016.
With the latest results today from ABC/Washington Post tracking poll, now showing Donald Trump...
Should the UK have a complete ban on selling Ivory products? ivoryburn2 900x600
Hugh Fearnley-Whittingstall, chef come wildlife campaigner, has been looking into the shocking...
Do you think Princess Beatrice and Eugenie should be given royal duties? London UK - June 17 2006: Princess Eugenie (left) and Princess Beatrice seating on the Royal Coach at Trooping the colour ceremony also known as the Queen's Birthday Parade
** Note: Slight blurriness, best at smaller sizes
It was revealed in the sunday papers that there is a nasty feud brewing between Prince Charles and...
Do you rake or vacuum? Yorkshire Dog on the autumn leaves blur
Autumn is in full swing, and the leaves are rapidly changing from luscious shades of green, to a...
Where do you think the extra runway should be built - Heathrow or Gatwick? Airplane touch down on runway during sunset
Since the 1970s various UK governments have been debating how to expand the UKs potential to...
Are the Government right to do a Pension U-turn? bigstock-Pensions-11274911
The government has done a huge U-turn on Pensions and scrapped the rights of 5 million pensioners...
Do city zoos still have a place in a modern society? gorilla in zoo
Last week’s incident at London Zoo, in which a male silverback gorilla escaped his enclosure...
Are hospital trusts cashing in on the sick? Ticket machine at the exit of a car park
Patients in England are being penalised with increasing parking charges with 30% of hospital...
Is BA trying to pull the wool over our eyes? BARCELONA SPAIN - DECEMBER 11: A British Airways Airbus A320 taking off on December 11 2014 in Barcelona. British Airways is the international airline of Great Britain with its headquarters in London.
Last week British Airways proudly announced that they will be partnering with Marks & Spencer...