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Is July too soon for shops to be stocking Christmas products?

Selfridges opens Christmas shop 149 days ahead of the big day

Selfridges has opened its Christmas shop for those who want to recover from the heatwave with some wintry cheer.

The department store has proudly claimed it is again the first in the world to unveil its Christmas section, a record 149 days ahead of the event itself.

Shelves are already heaving with Christmas baubles ranging from a £6 lurex glass style to a £45 Santa on a motorcycle.

From September 2 shoppers will be able to splash out on a £95 crown tree topper in gold velvet.

Other than baubles, the store is stocking a £100 30cm-tall Santa Yoga figurine, and from September a £2,000 pre-lit Bedminster fake Christmas tree.

Selfridges said the ongoing commercial success of the shop’s summer launch translated into year-on-year record sales, driven by both domestic early Christmas shoppers and souvenir-hunting tourists.

Eleanor Gregory, Selfridges Christmas and home buyer, said: “We have so many customers visiting from all over the world, eager to snap up festive decorations and souvenirs on their London summer holidays which they can’t buy at home.

“Our summer Christmas shop launch simply addresses the growing demand for convenience Christmas shopping outside the traditional Christmas season from many of our customers. They include a large number of domestic customers who love to Christmas shop very early in the year to get it wrapped and taken off their to-do list.”

The Christmas shop launched today is at the London store with the range also available online.

Some people feel the long run-up to the festive season means that Christmas is much less special when it finally arrives.

Others feel there is too much commercial pressure to buy presents and an emphasis on consuming lots of food and drink.

And some are very happy to get ahead of the game and to start buying and stocking up in advance.

Do you think Christmas starts too early? Does early preparation help with budgeting?  Is it a retail marketing ploy to get us to spend early? Do you enjoy a longer festive season? Has Christmas become too commercial? 

Is July too soon for shops to be stocking Christmas products?

788 people have already voted, what's your opinion? Yes No

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rlel
3 days ago
0
Thanks for voting!
Juy is too soon for retail outlets to have Christmas things on sale. Its still summer, at least until September, summer holidays are on everyones mind. Then there's Halloween, and bonfire night. I think November is an ideal time for Christmas shopping
biker babe
27th Aug 2019
0
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A couple of years ago when I used to go to our primary school to watch the kids do their Nativity play, there was a message that the kids gave at the end , everyone was busy stressing out with all the ‘nonsense’ that now is associated with Christmas, but the message was from Mary, ‘You need Him, more than he needs You’, the baby Jesus of course! thats what its All about!
lindz64
23rd Aug 2019
1
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Absolutely ludicrous!! July?? Christmas?? Give us all a break for God's sake!!!!!
Kev1n
23rd Aug 2019
2
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£2,000 for a pre-lit Bedminster fake Christmas tree!!!! Who pays that?? They should give it to charity - 'good will' and all that
chinagirl2103
23rd Aug 2019
2
Thanks for voting!
Although I understand people like to shop early for presents July is ridiculously early. Not sure which one but one of the Scandinavian countries bans anything Christmassy until December 1st. Think that is just right. Also adds to the magic of Christmas if it's not in your face for months.
LadyG
20th Aug 2019
2
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I say keep Christmas in December. There is no need for 6 months of Christmas. Christmas is a special time and the younger generation do not know this. They see it as time for I want! I want! With parents are running running themselves ragged trying to get every single this the child/children are asking for and ending up either up to their eyes in debt or so exhausted (working every hour they can) they can’t even enjoy Christmas themselves. YesI know there are a few that have the money to throw at the children and have the personal shopper to do all the hard work. I am just saying bring back special time of the year that is Christmas.
chinagirl2103
23rd Aug 2019
1
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lindz64
23rd Aug 2019
1
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Very well said Lady G. Lets get back to the true meaning of Christmas, instead of stampeding to line the pockets of big business!!
SPOldham
19th Aug 2019
3
Thanks for voting!
Christmas starts way too early in my opinion. It robs the occasion of all the specialness, if that is a word. I admit that I buy Christmas presents all year round, stashing them away for the big day. It is a great way to spread the cost and a nice thing to do if you spot something that you know someone would just love! But yuletide displays, Christmas goods and, Gods help us, endless Christmas music starting in July is way too early and is, as far as I am concerned, borne out of simple greed. The businesses want your money and they will exploit the supposed season of goodwill to the limit in order to get it. There again, we the public are in part to blame, I suppose. I bet there are people out there buying up all the Christmas goodies as I write this. I know there are some people who put their trees up before Halloween, and some who never bother to even take them down. A shame, I think.
suzij64
17th Aug 2019
2
Thanks for voting!
Far too early for Christmas displays. They used to be planning and building displays around now when I worked in the garden centre and by the time they were unveiled to the public around the end of October/beginning November we were all pretty sick of the sight of it all but still had ages to go. Buying bits all year round in the sales seems a good idea if you have large numbers to buy for or on a tight budget, but you don't need Christmas trees and tinsel around to do that. Mind you, we have fireworks all year round for any excuse under the sun other than Bonfire Night and Easter eggs in the shops not long after Christmas so I suppose it doesn't surprise me, if anything it saddens me that everything is so commercialised and makes it hard on those where money is tight.
Jani68
13th Aug 2019
1
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I have to confess, that I am a Christmas tree-holic! I have just ordered some deco mesh for my tree and florist wire; already deciding on the colours for this year! It drives my husband nuts! And, to add to this I have been on youtube to see how the trees are being dressed for 2019. However, this deco mesh is what florists use so it is not actually Christmas decorations.

I still think that July is too soon for Christmas fare to be out in the shops, because people get fed up of looking at it all. When I was a kid things would appear around the beginning of December and this was exciting. I feel the shops putting stuff out too soon is killing the spirit of Christmas a bit, this is just what I feel personally.

Going back to my tree, I bring it out beginning of December and it takes around two days to get it 'right' lol! My husband Eddie, goes to the pub (not for two days), while I am surrounded by boxes of glitter, baubles, picks, deco mesh, fairies and everything else!
Len33
4th Aug 2019
2
Thanks for voting!
Yes, July is far too early to be thinking about Christmas.
In my opinion, November is too early as well.
When I was a child, the countdown 'til Christmas didn't start until December, then things started to move.
I can remember the excitement that I felt.
Now, annoyingly, Christmas starts as soon as the summer holiday for schools ends and, as sure as night follows day, Christmas puddings will appear in Tecos, Asda and all the other stores.
The greed of mankind in general is way beyond belief.
The likes of Harrods and other big stores are a total reflection of this greed. They aren't giving shoppers the chance to buy early, they are greedy capitalists that are out to make as much money as possible and to Hell with everything else!
Talking of 'greed,'.....................the church comes top of the list.
Grab! Grab! Grab! That's all they do.
I'm not at all religious and in fact I think all religions are a farce.
I think more killings are committed in the name of religion than anything else.
I seem to have wandered away from the main subject here, but I'm sure that many of you will get the point of my view, as well as those of you that are devout followers of your religion and, given the chance, would probably want to rip my windpipe out and hang me with it!
Remember, I wasn't born with these views on life and mankind, I learnt them through every day observation of human existence.
Oh well, time to climb down off my soapbox.
Peace to all.
Jani68
13th Aug 2019
1
Thanks for voting!
I agree with your comments about the money that is spent on Christmas. And, you are also correct when you say the shops are just sheer greedy, putting pressure on people to buy, buy and buy!

I read somewhere last year that some parents were insisting the grandparents just buy the children one or two presents and no more, which I think is a sensible thing. Children today who are fortunate enough (there are many who are not) to enjoy a lovely Christmas want more and more each year.

It is a very money oriented world today. Money has never been my priority I would much sooner have contentment and my family. As long as there is enough to pay the bills I am happy.

That said, if you have loads of people to buy for you would sensibly start buying sooner rather than later, especially if you are on a tight budget. I can remember years ago, buying one present every month throughout the year so it was not an expensive nightmare come December.
Felix1
3rd Aug 2019
2
Thanks for voting!
I start buying about now, we have a big family. In fact I have some already. I buy items in the sale. In the past I have waited till December and been too ill to shop. However, I do think shops should wait nearer the day before putting on their Christmas displays.
PLUM
3rd Aug 2019
3
Thanks for voting!
Far,far too early , December would be more appropriate IMO
violetM
1st Aug 2019
3
Thanks for voting!
Wish I could vote 10 times! Christmas is a religious celebration, what’s going on?
Lionel
1st Aug 2019
4
Thanks for voting!
Violet, yes indeed, it is a Christian religious celebration, and an important one too! But that is the point. These days almost anything is permissible by way of destroying any semblance of our festival.

Business is about money, profit. These days anything, even desecrating one of the core festivals of Christianity, is acceptable so long as a profit is made.

But there's another price to pay in the end and money won't buy a way out.
AnneS62
1st Aug 2019
1
Thanks for voting!
Far far to early. No atmosphere at this time of year. Everyone is thinking of Holidays or actually away on Holiday. This is summer not winter.
MrsPat
31st Jul 2019
4
Thanks for voting!
Seems far to early for me. Maybe November is a good time.
Kes
30th Jul 2019
5
Thanks for voting!
Selfridges just spin a load of old tosh to justify their greed. There will be many other stores, no doubt, doing exactly the same now. They can stick it were the twinkly lights don’t shine.
AlisonP24
30th Jul 2019
7
Thanks for voting!
When I was a child in the 60's we did not think about Christmas until December, this made it special and exciting. We did not spend the amount of money on presents then either. Commercialism has spoiled a lot of the Christmas fun by putting pressure on parents to spend far too much on their children these days. Always has to be more, bigger, better than last year. Something has to give.
SheilaH265
31st Jul 2019
3
Thanks for voting!
Lionel
1st Aug 2019
2
Thanks for voting!
Jani68
13th Aug 2019
2
Thanks for voting!
I totally agree and this is how it was for me as well and we all enjoyed Christmas so much without all the expense!
Lahlee
30th Jul 2019
3
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By Christmas the novelty has worn off . October is soon enough. It’s just a profit making business these days. Let’s get back to it being special.
DipsyDitsy
30th Jul 2019
3
Thanks for voting!
Shops can stock 'whatever' but I can choose which shops I visit and when I buy Christmas goods. I prefer Christmas markets.
mokershaw
30th Jul 2019
4
Thanks for voting!
I was in a shop yesterday and the assistants were saying they had Yankee Candles on offer, "great to put away for Christmas, it won't be long" Then in 2 charity shops they had their Christmas cards out. Sorry but No!! I will shop - and minimal at that - when I am ready to.. I no longer look forward to it, no children in the family. I will join in with the excitement of the children pre Christmas for Panto at the theatre where I volunteer but I dislike the occasion less each year with so much commercialism. The true meaning of Christmas is lost along the way.
GlenisM
30th Jul 2019
3
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MarjS
30th Jul 2019
5
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Can’t only blame the shops. Just don’t buy any Christmas goods till November!
Wipeout
30th Jul 2019
1
Thanks for voting!
Absolutely crazy!!! and 2k for a fake Christmas tree , what planet are these people on.
Wipeout
30th Jul 2019
1
Thanks for voting!
It does not matter what spin the Selfridges marketing dept. put on why they are doing this, the main reason is pure greed and also the fact that they need to increase the sales before massive tariffs are added to their imports after crashing out of the E.U.
LynneR93
30th Jul 2019
4
Thanks for voting!
Just listening to a program about child poverty on radio 4. Can you imagine what it's like to be on a low income and be continually bombarded with ads for Xmas. I feel so sorry for the parents pressure in the middle of the school holidays when they are worrying how to feed them without free school dinners and how to give them outings when the bus fares are so high. Perhaps Selfridges should give a grant to help struggling families
Billythequiche
30th Jul 2019
5
Thanks for voting!
Oh dear. It seems we have gone completely commercial. The magic of Christmas is almost lost. The year used to be marked by special moments to look forward to: birthdays, school holidays, Easter, Whitsun, a couple of weeks in a damp caravan at "Skeggy", Bonfire night, and then at last Christmas. Seeing the dept. stores, large and small, replacing Fireworks with dolls and bikes toy soldiers was exquisite pain. What did you desire? What did you expect? What was too expensive to even be dreamt of?
Carol services with school and with the family, "Fur and Feather Night" at the working mens club, hidden parcels, extra visits from the "Tally man", the Provy or Shoppacheck Man. Overtime worked and bottling/preserving went into overdrive. All these AFTER bonfire night.
When did we start thinking of the nativity as a cause of offence?
When did we stop believing in Tinker Bell and reindeer?
When did we lose our innocence, or even the pretence?
One of my few regrets is that the magic for children has been lost, or am I just old and looking back through rose tinted glasses? It seems that those times were infinitely poorer but infinitely happier.
mokershaw
30th Jul 2019
2
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I agree with you 100%
CaroleAH
31st Jul 2019
2
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I agree, Billythequiche! "Fur and Feather" night at the WMC sounds fascinating - I've never heard that expression before. Did everyone have to get dressed in their Sunday best? 🙂
Billythequiche
1st Aug 2019
2
Thanks for voting!
Oh my, my ribs are aching at the thought, it's an image I will never forget. WMCs in the fifties were rather austere places where being "seen and not heard" was an unviable rule. There were a lot of rules.
The reality is much more prosaic. There were weekly Bingo nights and in the run up to Christmas, being in Lincolnshire, there were nights where the prizes were not cash. They were: rabbits, hares, chickens, ducks, pheasants, partridge and, very occasionally, turkeys. They were often won to the accompaniment of stage whispers declaring "look at them, you only see them once a year on Fur and feather night".
Thinking back to that time, I am reminded of the hypocrisy of some of our generation when they criticise child care now. The unheated lobby area outside of the dreadful toilets would be crammed with prams containing screaming babies, no "buggies" of course.
Thank you for giving me the biggest laugh this year. Imagining the Chairman, concert secretary and committee adorned in Fur and Feathers is worthy of a cartoon by someone as good as Serle.
CaroleAH
1st Aug 2019
2
Thanks for voting!
Well, Billythequiche, thank-you for broadening my education!!! I have to admit that I've never been in a WMC and I'm a Yorkshire lass to boot so there's no hope for me! Glad that I have amused you - it's Yorkshire Day today so I should be wearing a white rose. 🙂
Lionel
1st Aug 2019
3
Thanks for voting!
Billy, as usual, you've nailed it. We've lost our way. We've let go all that was once good and wholesome. We no longer live by the seasons which regulated our lives, no longer have anything to look forward to ... And most certainly yes, we've lost our simplicity, the wonder of things.

We have a Collie pup, to fill the space of two very old Collies we lost in June. That little mite growing up, exploring her very rural world, finding a way to get on with our 13 year old Collie ... It's all a wonder to me. And that after birthing thousands of animals on farms. It's all a wonder to see.

I still live by the seasons. They give a framework in which I can live. Last week, in 35C I was cutting firewood for winter. (Standbŷ for snow and very low temperatures in January and February - yes, I can read the signs in nature around me, just as the old countrymen who taught me. I didn't want to cut wood in that heat but neither do I want my wife and dogs cold in winter. Then, I'll be very thankful for that wood. I'm very thankful for the weather wisdom given me but who now is there for me to teach? No one.

Thatcher's consumerism has brought about a deep seated greed among most people, an all pervading selfishness. Today, the framework of life is made of bubble gum: it's so flexible ... what can I have next and I'll have it now thank you. (thank you is heard if you're lucky). Nothing has any personal value anymore. There's just nothing to treasure. It's everything all of the time.

And people are so PC. Christmas is an offence, just give the goodies. Easter is about Creme Eggs and fluffy bunnies. Mustn't offend anyone, yet I'm not allowed to be offended. It's not winter fest it's CHRISTMAS. Our Christmas. Don't like it? Tough, P & O ferries are taking books, there's a port nearby.

Yes, I guess I'm getting old too. I remember all the childhood things you write of; they shaped both you and I although we were so many miles apart. Sadly, my step grand kids saw Christmas as just, what have you got for me?

Your post moved me because it came from the heart, a sad heart, just like mine.
Billythequiche
2nd Aug 2019
2
Thanks for voting!
Nice to hear that Lionel. Cannot be sad for too long though. The 31st was my 70th. The kids put together to send us to a Michelin 2 star restaurant to sample 10 courses and 10 wines; I then got a visit from my son-in-laws grandson from a previous marriage who calls me great-grandad with a present from his holiday. Tonight my sister and brother in law are coming to stay for the weekend and we will be eating out again; Saturday night is my youngest granddaughters 18 and is having a party. I am well blessed I think.
When I am accused of rampant nostalgia and seeing a hard past through rose tinted glasses, I smile to myself that the hard past moulded me into the person I now am.
I am very lucky to still have such a close family. I must admit that it is a source of pride (yes, a sin) that from humble origins, through sheer hard work and thinking toward the future, we can enjoy the meals and holidays that were unthinkable when we were young. Talking of fur and feather and meals, I have a sudden fancy for jugged hare!
Hope your wife is feeling well and you are keeping fit.
Retiredyorkie
4th Aug 2019
2
Thanks for voting!
Those were the days my friend, but you have forgotten the club annual summer trip, all the kids on one bus and the adults on the other with a crate of beer for the return trip for the adults only and pop of the kids
Billythequiche
5th Aug 2019
1
Thanks for voting!
How happily naive we were. We expected little, often got less but were overjoyed with what we got. Perhaps a sense of entitlement had not emerged then.
BaW
30th Jul 2019
5
Thanks for voting!
I think Christmas should only be for December, with a big splash of magic to excite youngsters: from Advent calendars to letters to Santa, and definitely including the nativity. We need to get away from the horrendous over-commercialisation and make sure children (and adults) in this country - of whatever race or religion they may be - continue to understand that we are basically a Christian country - and that without Christ there is no Christmas.
mokershaw
30th Jul 2019
1
Thanks for voting!
PatriciaEast
30th Jul 2019
5
Thanks for voting!
It’s awful. Christmas is a religious celebration not a commercial exercise. I doubt very much if most children realise the real reason that we celebrate Christmas in the first place and this sort of thing just encourages commercialism. - it takes away the mystery and special magic of Christmas. November is quite early enough. And it still gives people 7 weeks to shop
LyndaM32
30th Jul 2019
2
Thanks for voting!
That's just ridiculous. Its confusing for children and just plain bonkers for adults. Also takes away the real reason for Christmas is it just a giant shopping event now.
It's got far to commercial.
Retiredyorkie
30th Jul 2019
2
Thanks for voting!
You must be having a laugh JULY !!!!!!
Rosedeb
30th Jul 2019
3
Thanks for voting!
I know my sister in law would disagree, but I found last year the run up just went on forever, it is confusing for children and makes it less special
Marley444
30th Jul 2019
7
Thanks for voting!
This is far too early! We have created a society that has no idea about seasonality. You can buy everything all year round .. strawberries in the winter, that have to be imported and genetically modified everything. What happened to waiting for the seasons so things could really be appreciated and valued?
Wilf
29th Jul 2019
3
Thanks for voting!
Does seem a bit silly-in the past all of this started in September and even then we all said-Really?
TedLancaster
29th Jul 2019
2
Thanks for voting!
The High Street shops are fighting for their survival. If we want to see nothing but cheap jacks and betting shops on the street as every other retail outlook goes to the wall then by all means stop them trying to keep their heads above water. If they are to survive for even a little longer then they must be allowed to do what they can when they can. Wasn't it Roy Woods of Wizzard who said,'I wish it could be Christmas every day.'? Perhaps this will be the only way the High Street can survive. Good luck to 'em.
Wilf
29th Jul 2019
2
Thanks for voting!
Interesting point of view and I do agree with some of what you have said. The high street somehow needs to keep ahead of the internet but I cannot see much chance of it!
Wipeout
30th Jul 2019
1
Thanks for voting!
We are talking Selfridges not your standard high street shop.
Mary Lincoln
29th Jul 2019
2
Thanks for voting!
Of course it is. They've are just hoping to recuperate some of the money they have lost over the past few months. They are spoiling Christmas for the kiddies.There will be no excitement in December as they're will know what
they are having,Can't keep things hidden for 5 months from kids.
Munsterlander
29th Jul 2019
5
Thanks for voting!
This is the most stupid thing I have read in a long while. Selling Christmas in July? Most folks are on holiday and Christmas is 6 months away. I can understand the beginning of October but July? Commercialism gone stark raving mad.

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