image

Are you more likely to buy a Marathon than a Snickers bar?

Snickers chocolate bar to become Marathon again after 29 years

The revamped Marathon bar will only be available for a limited time and is currently on sale in Morrisons, where they will be available for the next three months

Chocolate nostalgia fans are in for a treat after it was announced that the much-loved Snickers bars will be sold under their former name, Marathon, for a limited time.

In the United Kingdom and Ireland, Snickers was sold under the brand name Marathon until July 19, 1990.

England had recently lost on penalties to West Germany at the World Cup in Italy, Elton John was at No 1 with one of his lesser known hits, Sacrifice, and Marathon’s name changed to what it was branded everywhere else in the world.

Mars brand director Gemma Buggins told the Mail on Sunday: “Bringing the Marathon bar branding back for a limited time really was a no-brainer.

“It’s a great way to celebrate more than 85 years of Mars making chocolate in the UK and we hope this serves as a wonderful treat for fans of Snickers who remember when it was called Marathon.”

Snickers is Britain’s second favourite chocolate bar, after Cadbury’s Dairy Milk, and has global sales of £1.6 billion a year.

Other snacks from the past have also been revived. In 2017, Cadbury’s brought back the popular Tiffin bar, and in 2008 Starburst briefly became Opal Fruits again.

What are your views? Are you more likely to buy a Marathon than a Snickers bar? Do you have a passion for retro sweets? 

Are you more likely to buy a Marathon than a Snickers bar?

736 people have already voted, what's your opinion? Yes No

What are your views?

We'd love to hear your comments

Not a member?

You need to be a member to interact with Silversurfers. Joining is free and simple to do. Click the button below to join today!

Click here if you have forgotten your password
Alicia
11th Oct 2019
0
Thanks for voting!
Neither of them - I do NOT eat junk.
biker babe
24th Sep 2019
-1
Thanks for voting!
Why dont they keep its ‘proper’ name, bit like jif becoming ‘cif’ sounds like some eu law!
PETERM1957
24th Sep 2019
-1
Thanks for voting!
There is something unappealing about the name snickers, it sounds a little americanised as in sneakers, or tacky as it rhymes with knickers. Marathon suggests that is an epic. Asking for a marathon or a snickers? I would ask for a marathon but a snickers I would just pick up and pay.. Almost embarrassing...
NanCan
22nd Sep 2019
-1
Thanks for voting!
It's a sales gimmick. It will always be a Marathon bar to me. What exacgtly does Snickers mean?!
daipp
22nd Sep 2019
1
Thanks for voting!
As I'm allergic to several types of nuts, I won't be buying a Marathon, Snickers, Topic or anything else with nuts.
Mrchipps1
20th Sep 2019
2
Thanks for voting!
I think that changing a products name for a short period, is simply sales gimmick to try to lull people into buying failing goods and [possible con people into believing that they are getting back the original items and ingredients , when it involves food stuffs.

I wish that foreign companies who buy up English companies would show respect and at least agree not to kill of well established company and product names for at least 25 years.
for example Rowntrees merged with Mackintoshs and then was bought by Nestle. and now Rowntrees appears sometimes on products, but Mackintoshs does not appear on Quality street tins/boxes Meredith and Drew biscuits was swallowed up by another company and is now known as United biscuits. and, 3 Halifax breweries Ramsdens (bought by Tetleys, now Carlberg) Whitakers were bought up Whitbread, and Websters bought by Watneys, and where are they now. plus how many car and motorbike companies have been swallowed up and killed off by foreign companies simply for greed or to kill off competition
hopefully when England is finally free from the EU,s clutches, we will again see companies with English names, displaying stickers, saying made in England (not Britian)
Hasse55
20th Sep 2019
-1
Thanks for voting!
Always called it a Marathon - never a snicker.
Tiff
20th Sep 2019
-1
Thanks for voting!
It always was a marathon bar even when they changed it to snicker. So from a advertisement point of view a marathon has more appeal and more ideas for promotion in the name. Long live the Marathon.
CoffeeCake
20th Sep 2019
1
Thanks for voting!
Why would you even have a preference? What is wrong with you all? Same ingredients, same taste, same size and price.
So the logic applied to humans is ... is his or her name is X i would definitely prefer (like) him or her more than if his or her name was Y.
Get yourself a life will you!
8Margy
20th Sep 2019
1
Thanks for voting!
As long as it taste the same, a rose by any other name is still a rose, so a Snickers or a marathon is just the same.
JackieS66
20th Sep 2019
1
Thanks for voting!
Oh please what's in a name the chocolate and peanuts are the same whether it's a Marathon or a Snickers lol
MrsPat
19th Sep 2019
0
Thanks for voting!
Yes so long as they don't break my teeth with the peanuts in them.
8Margy
20th Sep 2019
1
Thanks for voting!
I like your answer. Had a laugh.
VeraS
17th Sep 2019
2
Thanks for voting!
LanceFogg
16th Sep 2019
2
Thanks for voting!
Neither - I'm on a diet!
Marie 1
16th Sep 2019
1
Thanks for voting!
Marathon is a far better name and should never have been changed
HappyHippie
16th Sep 2019
1
Thanks for voting!
no idea why they changed it in the first place, I get sick of silly name changes, I would be more impressed if they kept the product same taste and same size, seems like all chocolate bars are getting smaller and don't taste the same.. Mars bar being top of the list
Billythequiche
16th Sep 2019
2
Thanks for voting!
Alas, all chocolate is nostalgic for me as I am Type 2 diabetic. I struggle to maintain a sugar balance at the best of times. Like a lot of people, I was outraged at the name change at the time. We are now used to it, with examples such as Ulay to Olay, Jif to Cif and Opal fruits to Starburst.
The only constant is you will get less for your money.
john bonner
16th Sep 2019
1
Thanks for voting!
Snickers ,seems to be an americanism more so when it is associated,represented byMr T.
The word Marathon has its roots in Greek history, the Battle of Marathon took place in 490 BC during the first invasion of Greece, it was fought between the citizens of Athens, aided by Plataea and a Persian force commanded by Datis and Artaphernes.
So who knows what or who this chocolate bar was named after, now its more associated with a running event.
History is just wonderful.
GwynethC8
15th Sep 2019
3
Thanks for voting!
I don't eat either so it makes no difference to me
Frankie53
15th Sep 2019
1
Thanks for voting!
Never liked the name Snickers, it sounded more like an old discarded trainer. Bring the Marathon back for good.
CoffeeCake
20th Sep 2019
1
Thanks for voting!
You are thinking Sneakers ... Pronounced quite different to Snickers
Frankie53
28th Sep 2019
0
Thanks for voting!
I said it SOUNDED like an old discarded trainer not the it actually was.
CoffeeCake
29th Sep 2019
0
Thanks for voting!
My point exactly! Snickers DOES NOT sound like Sneakers as the two words are pronounced quite differently!
KarenO61
15th Sep 2019
3
Thanks for voting!
What is the difference? Anyone who liked the bar knew what it was. Perhaps the reason for the change is to boost sales.
Ian123
15th Sep 2019
2
Thanks for voting!
If the bars get any smaller they will not have enough space to put MARATHON on the wrapper.
Yearly shrinkage of the product plus price rises.
Double yummy, sorry, whammy.
Gardenmad
15th Sep 2019
3
Thanks for voting!
I know people fall for all sorts of marketing ploys, but would anyone buy anything just because the name has changed? Actually, on further thought, I would be persuaded if they renamed it 'FREE'.
Margaret Hart
15th Sep 2019
2
Thanks for voting!
I much prefer fruit to sweets and have never bought either bar as the only chocolate I like is plain and then not aloof it. If you like a particular type of sweet I can’t see what difference the name makes.
EvanEvans
15th Sep 2019
2
Thanks for voting!
So Snickers was progress!
Wilf
15th Sep 2019
3
Thanks for voting!
Yes because for 30 odd years I have kept calling it a Marathon. My kids used to say "what is a Marathon Dad?"..."well its now called a Snickers but I still call it Marathon". Rejoice I say! One day BT will become British Telecommunications, BA-British Airways and the BBC the British Broadcasting Corporation.-Lets go back in time!
Lionel
15th Sep 2019
2
Thanks for voting!
'Lets go back in time!'

Wild, my arch moderniser friend, to read that from you staggers me.

Are you alright, mate?
Wilf
15th Sep 2019
1
Thanks for voting!
Only to eat Marathons that are Marathons Lionel-other than that its "don't look in the rearview mirrow and keep driving!"
Wipeout
15th Sep 2019
1
Thanks for voting!
Neither, can’t stand chocolate... my wife does not like it either

Community Terms & Conditions

Content standards

These content standards apply to any and all material which you contribute to our site (contributions), and to any interactive services associated with it.

You must comply with the spirit of the following standards as well as the letter. The standards apply to each part of any contribution as well as to its whole.

Contributions must:

be accurate (where they state facts); be genuinely held (where they state opinions); and comply with applicable law in the UK and in any country from which they are posted.

Contributions must not:

contain any material which is defamatory of any person; or contain any material which is obscene, offensive, hateful or inflammatory; or promote sexually explicit material; or promote violence; promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age; or infringe any copyright, database right or trade mark of any other person; or be likely to deceive any person; or be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence; or promote any illegal activity; or be threatening, abuse or invade another’s privacy, or cause annoyance, inconvenience or needless anxiety; or be likely to harass, upset, embarrass, alarm or annoy any other person; or be used to impersonate any person, or to misrepresent your identity or affiliation with any person; or give the impression that they emanate from us, if this is not the case; or advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.

Nurturing a safe environment

Our Silversurfers community is designed to foster friendships, based on trust, honesty, integrity and loyalty and is underpinned by these values.

We don't tolerate swearing, and reserve the right to remove any posts which we feel may offend others... let's keep it friendly!