Welcome to Silversurfers - features, offers, news & social forums for the over 50s...
Silversurfers

Connect your business to over one million members of the largest & fastest growing community for the wealthy, influential over 50s generation.

Silversurfers.com
The safe, friendly and largest lifestyle platform for the over 50s.
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Content

Silversurfers.com is the largest lifestyle and entertainment website aimed at the over 50s, packed with uplifting content, features, interactive forums, news, prize draws, special offers and discounts. Our members connect with each other in a safe community environment.

Silversurfers Club+

Silversurfers Club+ offers additional premium content to subscribers to create deeper engagement and interaction, offering regular masterclasses to start a new hobby, improve skills or try something new, exclusive offers and prize draws, webinars, live classes and inspiring content that they won't find anywhere else on the internet.

Silversurfers Club+ Opportunities

Club +

Silversurfers Club+
contains in depth,
inspiring and uplifting
premium content,
designed to create deep
engagement with our subscribers.

Club +

Connect with our readers by delivering compelling exclusive content:

• Masterclasses
• Live events
• Exercise/Sport classes
• Vlogs
• Podcasts
• Cook-alongs
• Recipes
• Articles
• How-to guides
• Webinars
• Reviews
• Crafts
Club +
Photography
Gardening
Food & Drink
Our subscribers interests
Club +
Our readers are interested in:
• Health • Humour • Books & Literature • Recipes • Food & Drink • Gardening
• Crafting • Photography • Exercise/Sport • Financial Advice • Travel • Music
Our partners provide
Club +
Exclusive content or our classes, discounts, articles or webinars.
Club +
Silversurfers expert team will provide an optimised advertising package and manage the promotion of your content to our audience at zero upfront cost.
Targeted campaigns
Club +

Social

Silversurfers.com sits across Facebook, Instagram and Twitter has a huge social following. All posts and responses are highly moderated to keep our users safe.

E-Newsletters

We also send a highly popular e-newsletter to over 250,000 subscribers monthly, covering a wide range of topics. 35% Open Rate and 7% CTR.

We have over one million followers & subscribers across our social channels:
Our social channels reach 24 million people with
8 million comments, shares, likes every month.

Post performance



Post performance

And they have a LOT to say…
  • “I consider it to be my online magazine. I like the standards of the community and the people who use it adhere too.”
  • “It is a safe online space, well regulated & friendly.”
  • “Silversurfers is like a friend popping round.”
  • “A wide spread of offers, articles, humour, information and entertainment.”
  • “Somewhere to meet, discuss and make friends with like minded people.”
  • “A modern approach to the over 50s.”
  • “Lots of interesting articles that are relevant to me.”
...So much so, our engagement levels are unparalleled
Facebook Interaction Rate Comparison
Daily Mail
Silver surfers
The Guardian
The Sun
The Telegraph
The Times
You Magazine
Radio Times
Daily Mail
Silver surfers
The Guardian
The Sun
The Telegraph
The Times
You Magazine
Radio Times
Sum of interactions per 1000 fans
Interaction Rate per post

Source: Social Bakers, Mar-April 2020

In short, our audience trust us, and trust equals action.
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ad age(2019)
Consumers ranked brand trust as one of the top factors they consider when making a purchase.


75 percent said they’d value trust more than trendiness.

Source: https://adage.com


The Over 50s?

The over 50s are economically, socially and politically the most powerful generation of all time – holding 80% of the UK’s wealth. (Telegraph, 2019)

The over 50s feel misrepresented & ignored by advertising because brands are using their age, rather than their attitude and lifestyles. (Marketing Week, 2019)

Quality, trust and brand safety have never been more important to this age group, as well as agencies and brands alike. (Marketing Week, 2020)



Source: Savills, 2018 & Marketing Week, 2019



Did you know?

In 2019, Nielsen found that the over 50s spend nearly 10 hours a day consuming media on their televisions, computers and smartphones.


That is 12% more than 35 to 49 year olds, and a third more than those aged 18 to 34.


Source: The Economist, 2019

Did you know?

50% of the adult UK population are over 50, but who are they?




SOME KEY STATISTICS:

• 85% shop online and have been doing so for 20 years
• 83% take three holidays per year
• 50%+ expect to shop more online post pandemic
• 85% are homeowners without mortgages
• 88% say finances have not been affected by the pandemic
• 80% of car industry profits
• 58% of global beauty market
• 80% excercise regularly and have a healthy diet

By 2040 the over 50s will outspend the under 50s in every key area of expenditure
(ONS/ILC)

2040: total household spending, by sector and age group

0 20 40 60 80 100 120 140
Recreation & culture
Travel
Household goods & services
Food & non-alcoholic drinks
Restaurants & hotels
Miscellaneous goods & services
Clothing & footwear
Communication
Health
Alcoholic drinks, tabacco & narcotics
0 20 40 60 80 100 120 140
50 and over
Under 50

Total annual household expenditure (£ billion)

As this demographic spans 40 years, we have segmented it into three key groups using Silversurfers Experian Mosaic profiles and 1st party data…

The Age Embracers

60s
ABC1
Empty Nesters
No Mortgages
Decision maker for their children in 20s & their elderly parents

Household Income: £30k-£100k pa

The ‘Young’ 50s

50s
AB
Children in teens & twenties
Becoming empty nesters
Spend more on cosmetics & clothes
than people in their 20s
Many Fitness fanatics

Household Income: £50k-£150k pa

The Comfortably Elders

65+
A-E
Lucrative pensions
Grandchildren
Holidays at least 3 per year
Interests-gardening, pets, travel, DIY

Household Income: £30k-£80k pa

The ‘Young’ 50s




Profile
The ’50 years young’ group do not believe or feel like they are turning 50, or even nearing 60. This is reflected in their behavioural and spending habits.

This group consists of well-off families in upmarket suburban homes where grown-up children benefit from continued financial support (MoneySupermarket, 2019) They are yet to live the full empty-nester experience, but with children heading to university, are getting a taste of what’s in store.

This demographic loves feeling and looking good. Women aged 50+ account for 58% of the global beauty market (Telegraph, 2019) , and are spending money on the most premium brands.

Source: Experian Mosaic Profile: ‘Bank-of-Mum-and-Dad’, ‘Boomerang-Boarders’

Average Age Range: 50s

Socio-Demographic: AB

Household Income: £50k-150k pa

Brand Map
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The ‘Age Embracers’




Profile
As their children fly the nest, the ‘Age Embracers’ have more time, space and money than ever before, (Marketing Week, 2012) and they’re not wasting a single moment of it.

Whether it is booking long-weekends away, or splashing out on an expensive sports car, this group are fully embracing their later life stage and they have never been happier (Independent, 2019).

This pre-retirement group, find themselves in a unique life position,-(The Sandwich generation) acting as decision ‘assistants’ for both their adult children and aging parents, and so are a lucrative audience for brands.

Source: Experian Mosaic Profile: ‘Empty Nest Adventurers’ “Fledgling Free”

Average Age Range: 60s

Socio-Demographic: ABC1

Household Income: £50k-150k pa

Brand Map
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The ‘Comfortaby Elders’




Profile
The ‘Comfortably Elders’ are those who are living and loving their golden years.

This post-retirement group are financially secure (KAM Media, 2019), living in their properties outright, and enjoy spending their hard-earned pension on life's greatest joys; gardening, travelling (Telegraph, 2019) and their grandchildren (CBNC, 2019).

Despite being late-adaptors to technology, this group are more than capable digitally, with 65% shopping online (ONS, 2019) and they enjoy using social platforms to keep in touch with their families. This groups household spending has rocketed by 70% over the last 5 years due to additional earnings working longer, lucrative pensions and increasing property wealth.

Source: Experian Mosaic Profile: ‘Ageing Access, ‘Classic Grandparents’

Average Age Range: 65+

Socio-Demographic: ABC1-C2

Household Income: £30k-80k pa

Brand Map
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Connect your business to millions of Silversurfers

We are a friendly team and would be delighted to discuss partnership opportunities to promote your business on Silversurfers Club+.

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