Healthy ageing – staying in your prime after fifty

The Prime Fifty science-backed range of supplements is dedicated to the nutritional and wellbeing needs of the over 50s.

Ageing brings new and different nutritional challenges, so these products have been  created to meet those unique needs, to help keep you active and feeling younger for longer.

Dr Max Gowland PhD, founder of the Prime Fifty range of nutritional health supplements and Chief Scientific Officer at FutureYou Cambridge says: “I’ve made it my mission in life to make it easier for consumers, by doing all the work, researching the science and nutritional data so that all the key micronutrients are included in our supplements specifically targeting those reaching middle age and onwards.”

Growing older is inevitable. But feeling older is a completely different issue altogether.

Dr Max Gowland continues:  “As we get older, we lose muscle and staying active is the most important thing that we can do. However, it’s a vicious cycle; if you feel tired, you want to do less, the less you do, the more you begin to lose important muscle strength and become more frail.

“Our supplements include the all important B vitamins or ‘fatigue vitamins’, as well as many other vital vitamins and minerals such as vitamins C and D, magnesium, iron, copper and zinc. These micronutrients support our health in  many ways. To stay energised, provide essential support for our immune system, bone, brain and eye health plus much more.”

There are many benefits of micronutrients.  B vitamins play a vital role in energy, whereas Vitamins A, D and K as well as selenium help to support our immune and bone health. Vitamin C not only supports our immune system but also helps keep our skin and teeth healthy and even helps our bodies absorb iron more effectively from both our food or from supplements.

Dr Max concludes: “Ageing brings new and different nutritional challenges to all of us. The Prime Fifty range is tailored to meet those unique needs, to help keep you active and feeling younger for longer. It gives me great pleasure to hear how the supplements I created have helped so many people lead a more fulfilled and active life.”


Get 20% OFF your first Prime Fifty order today plus free UK delivery.

To claim your 20% discount, visit, or call us on freephone 0800 808 5740, and quote the code PF54 at checkout. Our Customer Care Team is available from 9.00am to 5.00pm, seven days a week.

A 20% discount on your first order is available across the full Prime Fifty range and includes both one-off purchases and subscriptions (discount applies to first subscription order).

Offer valid until 23.59 GMT 30st November 2021. One use per customer. Offer cannot be combined with any other offers/discounts or used against existing subscriptions. Full terms and conditions are available here


Leave a Comment!

Loading Comments