Wealthy tourists visit the theatre
Musicals are making a mint for British tourism, according to latest figures.
As many as 2.8 million trips to the UK by overseas visitors include a theatre visit, statistics from VisitBritain show.
And those heading for shows are among the ones spending the most during their visits.
Musicals are by far the most-popular shows for foreign holidaymakers, making up 64% of all theatre visits, with plays accounting for 25%.
Those visiting theatres splash out £2.7 billion a year while on their trips to the UK. Those including a theatre visit account for 14% of all overseas holiday trips compared with just 4% which take in a live sporting event.
The average spend by theatre-keen visitors while in the UK is £983, while the average is around £600.
VisitBritain said 24% of holiday visitors who stay in London will go to the theatre, resulting in an estimation of just over two million international tourists overall enjoying a show in the UK capital last year.
Of overseas holiday visitors staying in the West Midlands or the north west of England, 9% go to the theatre.
English-speaking countries dominate the top 20 markets for highest volume of visits incorporating a trip to the theatre, the opera or ballet. The USA leads with 426,000 visits, followed by Australians with 209,000 visits.
Based on the number of theatre trips compared with the number of visitors coming to the UK, the Israelis are keenest to take in a show in the UK, followed by the Australians and Brazilians.
Nearly two in five of the overseas theatregoers are in the 25-44 age range, while 55% are women.
Those most likely to buy their theatre tickets after arriving in the UK are visitors from Taiwan, Argentina and Mexico.
VisitBritain chief executive Sandie Dawe said: “The vitality of our theatre – whether the London West End, or our major regional centres – provides a great holiday experience for our international visitors.
“In Britain you can see cutting-edge theatre by new writers, big blockbuster musicals and plenty of Shakespeare with actors that are known across the globe. If you like the theatre, Britain is a great place to enjoy it.”
Lyricist Sir Tim Rice said: “Theatre is not only one of Britain’s strongest exports – it is also enjoyed in the UK by visitors from all over the world.”
Latest posts by Silversurfers Editor (see all)
- Win a case of wine up to the value of £250! - February 19, 2017
- 5 reasons why Brittany’s Emerald Coast should be on your holiday hotlist - February 16, 2017
- Photographic Greeting Cards by MeeZeeGee Images - February 16, 2017
- Win a selection of Greeting Cards and Notelets worth £50! - February 16, 2017
- The Active Collection from Hotter - February 16, 2017
Leave a Comment!
Community Terms & Conditions
These content standards apply to any and all material which you contribute to our site (contributions), and to any interactive services associated with it.
You must comply with the spirit of the following standards as well as the letter. The standards apply to each part of any contribution as well as to its whole.
be accurate (where they state facts); be genuinely held (where they state opinions); and comply with applicable law in the UK and in any country from which they are posted.
Contributions must not:
contain any material which is defamatory of any person; or contain any material which is obscene, offensive, hateful or inflammatory; or promote sexually explicit material; or promote violence; promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age; or infringe any copyright, database right or trade mark of any other person; or be likely to deceive any person; or be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence; or promote any illegal activity; or be threatening, abuse or invade another’s privacy, or cause annoyance, inconvenience or needless anxiety; or be likely to harass, upset, embarrass, alarm or annoy any other person; or be used to impersonate any person, or to misrepresent your identity or affiliation with any person; or give the impression that they emanate from us, if this is not the case; or advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.
Nurturing a safe environment
Our Silversurfers community is designed to foster friendships, based on trust, honesty, integrity and loyalty and is underpinned by these values.
We don't tolerate swearing, and reserve the right to remove any posts which we feel may offend others... let's keep it friendly!