A staggering 92% fear losing their sight

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A recent piece of consumer research1 of 240 consumers aged 60 plus showed that the fear of losing their sight was the greatest of all the senses. 92% stated losing their sight, with only 4% worried about losing their sense of hearing.

Many people experience problems with their eyes, some of which develop as they get older. One of the most common eye problems in the older generation is macular degeneration, often called age related macular degeneration (AMD) for this reason.

Approximately 2% of people over 50 years of age have AMD. In people over 65 years of age, the number rises to 8%, with about 20% of those over 85 years of age having the condition. AMD affects central vision, meaning if you were looking at a photograph, you would not be able to see the middle of the picture clearly but could still see the edges.

Discover EyeBar and treat yourself to healthier eyes

A recent study (AREDS2) highlights that
a certain formulation of nutrients can reduce the risk of progression of advanced AMD by
 up to 26% compared to a control group whose dietary intake of lutein and zeaxanthin were low. Therefore, you should consider your dietary intake and nutritional support if you are concerned with your eye health.

EyeBar is a unique and innovative way of taking eye vitamins. It is the original chocolate bar enriched with nutrients that are good for your eyes. The delicious dark chocolate bar is made from quality chocolate, and contains all the eye health essential vitamins and minerals, plus lutein and zeaxanthin, to help improve your eye health.

Each box of EyeBars contains 30 individually wrapped delicious chocolate bars, one or two bars to be taken every day. EyeBar retails at £17.95 and is available from opticians and independent pharmacies, plus online from www.butterflies-eyecare.co.uk (0845 094 0481) and www. visiondirect.co.uk (020 7768 5000). Visit www.altacoreyeproducts.co.uk to find out more.

1 www.sixtyplusurfers.co.uk – Consumer market research October 2015 – 240 respondents.


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13th Feb 2016
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