Increased mileage for silver drivers…..
Many of the over 70s continue to drive well into old age; in fact as a percentage, those over 60, are actually driving more than youngsters.
In 1975 only 15% of people over 70 held a driving licence and drove regularly. This has now increased massively to 57%! Not only are more people over 70 driving, but they are also driving many more miles than the average person, with those in their 60s driving 3,925 miles annually. The average for all ages is a lot lower at just 3,416 miles per annum.
One reason for this is the high percentage of people who drove in the 1980s, 90s and 2000s are simply continuing to enjoy driving and have got into the car habit. With cuts in many bus services, especially in rural areas, seems to have persuaded many to keep their beloved motors.
The over 50s have a much lower incidence of accidents than youngers in their teens and twenties as they have experience and are much more careful, which should be reflected in lower insurance premiums.
However car manufacturers dont seem to target the over 50s who represent 30% of the UK population at 22 million people. Their car promotions and adverts mostly show younger drivers having fun or families in bespoke vehicles. When was the last time you saw a granddad in his 60s depicted in a TV car advert? Maybe this is a missed opportunity, and should be investigated to drive car sales whilst we are in recession? Silverhairs will be speaking to car manufacturers to see if we can get some special deals for our members. Join us and lets try and change their minds!
Latest posts by Silversurfers Editor (see all)
- Could these be the world’s most comfortable shoes? - January 20, 2017
- Recreational cycling holidays in Tuscany - January 20, 2017
- 5 Ways to Make your Bedroom more Chic - January 20, 2017
- How would you solve the NHS crisis? - January 19, 2017
- Will Donald Trump ‘Make America Great Again’? - January 19, 2017
Leave a Comment!
Community Terms & Conditions
These content standards apply to any and all material which you contribute to our site (contributions), and to any interactive services associated with it.
You must comply with the spirit of the following standards as well as the letter. The standards apply to each part of any contribution as well as to its whole.
be accurate (where they state facts); be genuinely held (where they state opinions); and comply with applicable law in the UK and in any country from which they are posted.
Contributions must not:
contain any material which is defamatory of any person; or contain any material which is obscene, offensive, hateful or inflammatory; or promote sexually explicit material; or promote violence; promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age; or infringe any copyright, database right or trade mark of any other person; or be likely to deceive any person; or be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence; or promote any illegal activity; or be threatening, abuse or invade another’s privacy, or cause annoyance, inconvenience or needless anxiety; or be likely to harass, upset, embarrass, alarm or annoy any other person; or be used to impersonate any person, or to misrepresent your identity or affiliation with any person; or give the impression that they emanate from us, if this is not the case; or advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.
Nurturing a safe environment
Our Silversurfers community is designed to foster friendships, based on trust, honesty, integrity and loyalty and is underpinned by these values.
We don't tolerate swearing, and reserve the right to remove any posts which we feel may offend others... let's keep it friendly!