Do you check customer reviews before buying something online?

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New research shows more than half of us consult online reviews and customer feedback before buying goods and services.

Good reviews and top ratings draw in customers, and also help businesses land higher results in online searches. Online reviews are so important that businesses have been known to plant reviews by employees, pay strangers who have never been customers to write five-star reviews, and even sabotage their competitors by the posting of harsh, negative reviews.

So do you trust everything you read?  What type of goods, services or products do you check reviews for?  Which websites do you trust the most to reflect honest feedback from genuine customers? Do you write reviews yourself?

Do you check customer reviews before buying something online?

337 people have already voted, what's your opinion? Yes No

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14th Jul 2015
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Yes I do .. don't always believe all I read but usually get an overview from others
11th Jul 2015
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free information....why not use it.
29th Jun 2015
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I like to see how other people like a place, product or restaurant. I use Trip Advisor a lot and it's very helpful.
29th Jun 2015
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Although I do check reviews I tend to treat them with caution. Negative reviews can be made out of spite and I have had some wonderful service from sites that have had some very acid comments. It could be of course that they have improved because of the comments who knows 🙂
25th Jun 2015
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I always check on-line reviews for any product or holiday but must say that I recently bought a new landline telephone because of the reviews and it doesn't work very well at all. I tend to look at the negative reviews now as they tend to be more honest.
25th Jun 2015
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Yes I often check customer reviews, before booking holidays ect or buying goods, you can usually get a good idea if you read a few of them. I also write reviews on trip advisor myself, and try very hard to be totally honest.
24th Jun 2015
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I won't be taking much notice of them any more, as company's are paying people to add them........
23rd Jun 2015
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Yes and I seem to be doing it more and more. I always have a look at reviews when I am looking at Amazon and especially if a book has a lot then I look at the overall ratings and will also have a look at some of the individual comments. I see the picture above is on Trip Advisor. I am a bit sceptical about that site as I have read quite a lot about hotels for example putting comments up about their own hotels and then also putting bad ones up about competitors under fictitious names. But in many cases there are so many reviews you can get a good idea if a hotel is good or bad. I think reviews are excellent after all it keeps many companies on their toes and if they do provide terrible service it soon becomes apparent and they need to change their ways or their sales will suffer.
23rd Jun 2015
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I must say, I do look at Trip Advisor if I book a holiday and also I read the Amazon product reviews and also Ocado customer comments on food, so I guess I must be in the 50% that do. I usually trust what I read, apart from some of the Amazon comments when the reviews seem to be too over the top, although it is very tricky to know who is honest and who is not.

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