Do you check customer reviews before buying something online?

New research shows more than half of us consult online reviews and customer feedback before buying goods and services.

Good reviews and top ratings draw in customers, and also help businesses land higher results in online searches. Online reviews are so important that businesses have been known to plant reviews by employees, pay strangers who have never been customers to write five-star reviews, and even sabotage their competitors by the posting of harsh, negative reviews.

So do you trust everything you read?  What type of goods, services or products do you check reviews for?  Which websites do you trust the most to reflect honest feedback from genuine customers? Do you write reviews yourself?

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