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Has the public lost interest in Christmas adverts?

In the last several years Christmas adverts from the likes of John Lewis, Sainsbury’s and Tesco have been big-budget productions that signal the start of the festive period. 

Last year, John Lewis and Sainsbury’s both launched merchandise lines to support their festive adverts, and other big retailers also spent millions on seasonal advertising.

More than a month before Christmas, this season’s adverts have been released, but the mood this year is noticeably subdued.

Sainsbury’s, Tesco and Marks & Spencer have all opted to focus mostly on their products like a traditional advert, and Morrisons has reused footage from previous years.

As ever, John Lewis has released an imaginative piece that points to the meaning of the season, but is also very different from its adverts in the past three years.

Waitrose’s 2018 Christmas ad makes fun of the excitement around the release of the John Lewis advert and even shows clips of the Sir Elton in the retail store’s ad.

The commercial left many at home wondering whether John Lewis and Waitrose are the same company.

Could the shift in style signal a change of public opinion? With political uncertainty looming, many families are planning a more modest Christmas that’s about traditional family values rather than gift-giving and expensive celebrations.

What do you think? Has the public lost interest in Christmas adverts, and is this a sign of the times? Share your views at Speakers Corner. 

 

 

 

Has the public lost interest in Christmas adverts?

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lizfid3
6th Dec 2018
0
Thanks for voting!
The best thing about the Christmas adverts is we get less funeral plan or leave us your money in your will , or that annoying arrogant little thing on Gladstone Brookes adverts. Most advertising bears absolutely no relevance to the product being promoted anyway. Political correctness as opposed to promoting a product.
PaulineG9
26th Nov 2018
0
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People have lost interest in Christmas never mind Christmas adverts!
JulieE3
25th Nov 2018
0
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Some of the simplest, low cost things are the best. Not everyone has the ideal Christmas life that gets pushed down our throats. Let’s think about others less fortunate at this time and give some to them not another present to someone who has loads already. This year I am doing the Salvation Army....every child deserves a present on Christmas Day. In previous I have not sent cards and donated a Christmas meal. This gives me more happiness than anything I give or receive. I am just a normal working person, not rich not religious
Gillian 1961
24th Nov 2018
0
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Its the save with all the christmas CDs , people are not going to by them , you can only really play them at christmas, some songs year after year, no new ones,
FayC
24th Nov 2018
2
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This years Heathrow bears are the best advert again...
John Lewis the worst.
ColinStock
24th Nov 2018
1
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The only advert worth watching this year is Iceland's and that has been banned.
Tr1sh
23rd Nov 2018
2
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Truthfully, I have never been that interested in the Christmas adverts although I did quite like Kevin the Carrot 🙂

Whatever John Lewis spent on their Christmas homage to Elton John, it is not a patch on the £50 advert about a mother's love and her adult son waking up on Christmas Day to listen to his mother's final gift of love.







I think the big shops try too hard now; it's all so glitzy and materialistic.
Tr1sh
23rd Nov 2018
0
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Apologies for the gap in my post above - no idea what happened there!
civic56
23rd Nov 2018
0
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I don't think the public has lost interest in the Christmas adverts, Yes they do start a bit early. I think John Lewis has gone from the top of the tree to in the garbage bucket this year. I have come across 2 adverts that are all about Christmas firstly the McDonalds advert is brilliant. The other one I came across on Facebook and was made for £50 and is about a mother's love for her children even after her death.
gel65
23rd Nov 2018
0
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They begin way too early........
honestjohn
23rd Nov 2018
0
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I hate adverts at any time (if possible I record programmes on commercial channels on my PC, edit the adverts out and watch them at a later time), but each Christmas we seem to be bombarded by them earlier and earlier - mostly for overpriced goods that we wouldn't normally buy. Don't fall for it - let the traders waste their money!
Irene88
23rd Nov 2018
0
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Like all adverts - they are boring. I read bokks when adverts are on or go and make a cup of tea.
KymH
23rd Nov 2018
1
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The shops and media start earlier and earlier each year to get our money . Time Christmas actually comes we have had enough ! It is all getting very samey now .
NorfolkBroad
23rd Nov 2018
0
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The adverts this year seem to emphasise the nostalgia of Christmas which I am enjoying. They also seem to have an important message; whether that is about conservation or whether a specific gift bought years ago just might lead to a successful future. Whilst Christmas is not meant to be about how many presents you get I realise that it is a very important time for our High Street shops and we should support them - or lose them.
JohnM275
23rd Nov 2018
2
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I don’t mind the advertising even if a bit early what gets my goat is why they pay so called celebrity’s a fortune to be in them I personally avoid buying from these as I think the money could be passed to their staff as a thank you rant over thank you
JenniW
23rd Nov 2018
1
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The adverts are just Boring
Bring back the trampoline one! That really made everyone laugh, but I expect it’s the cost of making the ads that is the problem.
delmar
23rd Nov 2018
1
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Love to watch the Christmas adverts but must say I am disappointed with John Lewis one this year it's just advertising Elton John they should be like the Aldi or Sainsbury's ones love them
NorfolkBroad
23rd Nov 2018
0
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I think it's more about not knowing whether that special present bought all those years ago just might lead to a successful future - they could just as easily have shown Brian Cox getting a telescope or a chemistry set as a child. John Lewis just happened to choose Elton John because that is the fame that the young yearn for most.
PaulineM514
23rd Nov 2018
1
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I think it's because it all starts too early nowadays
Billythequiche
21st Nov 2018
1
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I think people have become disillusioned with them. For instance, not long after the sad news that John Lewis were suffering in the economic environment and staff benefits were less, out comes the obviously very expensive advert.
Irene88
23rd Nov 2018
0
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Yes and from a company that didn't beleive in advertising when I worked there.
DipsyDitsy
20th Nov 2018
4
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I don't actually ignore adverts but I don't take much notice. They're handy when I want to go into the kitchen when I don't want to miss a programme that I am watching. Christmas adverts don't affect what I am going to buy or where I am going to buy anything; I stick with my all year round shops and the odd Christmas market and a trip into such as York. In truth, I watch BBC for 90% of the time generally in any case and most programmes are watched on the fire stick with limited adverts.. Trust this helps, Dipsy.
Alicia
19th Nov 2018
4
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I never did have any interest in adverts !
Gavin
19th Nov 2018
2
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Normally we love the Christmas adverts as they really make you think. But what have we got this year? £7000,000 to promote Elton John that seems to on every minute. The only ad this year with any meaning is the Iceland one about the plight of the Orangutan and thats been band due to it being "too political".
Ally1965
18th Nov 2018
2
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Love the Xmas adverts, gets me in the festive mood, I love Xmas.
Yodama
18th Nov 2018
3
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I suppose it is the job of businesses to generate revenue throughout the year.
Christmas seems to be the time when we buy the most, adverts or no adverts. The mini movies are part of the whole seasonal hysteria and will continue unabated.
Personally I don't pay them much attention.

I do like the humerous Spec Savers ads, vet treating a furry hat thinking it is a sick cat, always makes me smile.
patcaf
18th Nov 2018
2
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Never had any interest in them. Always seemed to be marketing depts. and journalists idea that people found them entertaining. In these days of recording TV , who watches adverts anyway. The only programs I watch as they are shown are sports programs. I never watch adverts (fast forward is a great invention) and do not know anyone who does.
viking
17th Nov 2018
2
Thanks for voting!
Too many very expensive adverts. If this is done purely as a tax reduction excercise, the advertisers could donate some of this surplus ?? money to a worthwhile cause and make someone somewhere enjoy a happy Xmas.
ToniT
17th Nov 2018
3
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Especially when they start promoting sales back as early as September. The 'specialness' of Christmas is totally lost by the time December comes around and we are all weary with the commercialism of it all.
linspot
17th Nov 2018
3
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Hi everyone, I have to say that as a single person living a long way from family, every Christmas ad makes me feel unutterably sad. Some of us just don't have the choice of a big family get together and whilst I am really happy for those who do, I tend not to watch the ads. Thank goodness I record most of my favourite programmes due to strange working hours as it means I can just flick through the advertisements!
Wilf
16th Nov 2018
3
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Not if you look at the amount of comments on them on this site and the Daily Mail online! Seems like everyone in the UK looks for them to critique them. To me the best one is Morrisons. its about Christmas which is what they are supposed to be about rather than Elton John or Carrots or Spacemen etc!!!!
JuneAA
16th Nov 2018
2
Thanks for voting!
The one Company trying to get a really important message across had their advert banned. Having said that I do love the John Lewis ad too, although my number one is Iceland.
arnoldbradford
16th Nov 2018
3
Thanks for voting!
It seems to me that allthey are doing is trying to outdo/copy each other, the mony could be spent on somthing worth while instead of paying over rated to perform unless they were to give it to a needy charity.

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