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Should this advert have been blocked?

Supermarket Iceland has seen its Christmas advert blocked from TV screens for being too political.

The commercial, starring Emma Thompson and produced by Greenpeace, was judged to break rules on political advertising.

The commercial, voiced by actress Emma Thompson and originally produced by Greenpeace, features a cartoon orangutan and highlights the plight of the rainforest.

Clearcast, the body which approves or rejects adverts for broadcast on television and video on demand, said it was “concerned” that the commercial “doesn’t comply” with legislation on political advertising.

It added that Greenpeace had “not yet been able to demonstrate compliance in this area”.

Since Iceland posted the “banned” video online it has since received thousands of shares on social media, which is not regulated in the same way.

The company tweeted: “You won’t see our Christmas advert on TV this year, because it was banned. But we want to share Rang-tan’s story with you… Will you help us share the story?”

The advert focuses on the impact of palm oil on deforestation, and follows the supermarket’s decision to remove the product from all its own-label food by the end of 2018.

Greenpeace said the commercial was not originally intended for television, but neither they or Clearcast were able to immediately confirm whether it had been previously submitted for broadcast clearance.

Iceland said it had spent £500,000 on putting its campaign together and insisted it had booked a number of prime-time TV slots with the full intention of having it cleared to air over Christmas.

Richard Walker, managing director at Iceland, said: “Whilst our advert sadly never made it to TV screens, we are hopeful that consumers will take to social media to view the film, which raises awareness of an important global issue.”

What are your views? Should this have been allowed on TV or is it too political?

Should this advert have been blocked?

5466 people have already voted, what's your opinion? Yes No

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Lizzie49
9th Nov 2018
37
Thanks for voting!
I see no reason to block this ad. It's a powerful message. Simply raising awareness.
Jenny Norman
9th Nov 2018
41
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This ad is in no way political. It is a statement of fact that huge conglomerates are carving up the habitats of some of the most precious beings on earth and diminishing the heart's ability to be able to heal herself following the ravages wreaked by man which are the cause of global warming.
Get this ad out there. It needs to be seen.
Grandma38
9th Nov 2018
32
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This is happening under our very noses and burying it saying it’s too political will not help the problem. What planet do these people live on
SueE7
9th Nov 2018
20
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It's not political, It's sending a powerful ecological message. Wake up watchdogs. They must be from the snowflake generation.
cathpelley
9th Nov 2018
23
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OMG! It's an environmental message for us put so simply and powerfully. Excellent. It makes you think about changing the way we shop and how those products we want affect it.
RosieC4
9th Nov 2018
27
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We are right to campaign for the preservation of the rainforests which are disappearing at an alarming rate. Stop buying palm oil products!!!
HelenP5
9th Nov 2018
23
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Change won't happen unless people are made aware of what is actually going on and what goes into the products they buy. Should be shown!
SharonN57
9th Nov 2018
16
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Nothing wrong with the advert just brining home a few home truths the world is being wrecked my the worst animals ever the human
ChristineA13
9th Nov 2018
11
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It's our heritage if man takes much more animals will die.
Carol Barrow
9th Nov 2018
15
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This advert has an important message to go r to everyone. That the use of palm oil in shampoos etc is causing the loss of forest . These are the natural habitat of orang utangs which are not only losing their home , but are ruthlessly killed I the process of palm oil extraction . All due to money and greed, by large corporations. Ban the use of palm oil save the orang utangs.
JoyH35
9th Nov 2018
17
Thanks for voting!
I see nothing wrong with Iceland showing there stance against something that we should all be worried about,if people don't understand it or don't like it they can turn off,we should at least make our own choice,personally I think it's brilliant,well done Iceland.
HazelH9
9th Nov 2018
14
Thanks for voting!
Very powerful advert should not have been banned
DeeK1
9th Nov 2018
13
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It's opening peoples eye's to what's happening around us and what we can do to make a change before it's too late.
MelanieG7
9th Nov 2018
14
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Brilliant advert with a very important message. This has been blocked by the ‘food giants’ who don’t want to have to find an alternative to cheap palm oil.
JillW61
9th Nov 2018
14
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Can't get to grips with this term "political".Some folk care.....some don't. I care about the future of the planet.Would hate to feel I was part of the destruction course ...but I am.This ad is good....very good.I am pessimistic about earth's survival.......but let's at least try.....Please.
AlexisH
9th Nov 2018
16
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No this should never have been blocked its wonderful and everyone should see this.
JacquieO
9th Nov 2018
11
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Definitely should be shown, made me get goosepimples.
gagagranny
9th Nov 2018
15
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There is far too much PC going on in our country today, I am against destruction of the forests on many different levels. This is a harmless but hard hitting message and I don’t think it should have been banned. We need to be made aware of what’s is happening to our planet without fear of this pc nonsense.
MargaretW64
9th Nov 2018
11
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It should be printed as a book, so that it can be shared in schools
Pollynana
9th Nov 2018
15
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It's a brilliant advert, children will see and understand what is happening. This could be a Christmas book for children!
Norma Amies
9th Nov 2018
12
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Brilliant advert.....Should definitely be seen on normal tv
kentrix39
9th Nov 2018
4
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We are highly sick and tired of these creatures that live under stones for most of the time till some thay do not like emerges. It is time the media ignored these ridiculous people who sad to say seem the able to sway things in their favour to the detriment of us ordinary folk.
If you say something and you believe in what you have said, just because it "upsets" a couple of unemployed prats with nothing else to do, DO NOT APOLOGISE, I certainly do not. I am ofende by dozens of things that have happened to my country but I have to keep quiet or end up in jail. We are only a "tolerant society" because of the threat of jail.
Marley444
9th Nov 2018
10
Thanks for voting!
This is the first I have heard of it. I watched it and think the message is extremely powerful and hard hitting, and would make me think twice about looking at ingredients on the back of products. I am aware of the implication of Pam oil but this makes me feel sad. I am unsure what this has to do with Christmas though ... it should be on all year round to keep reminding us what we are doing to our planet!
CaroleAH
9th Nov 2018
7
Thanks for voting!
No, this advert should not have been blocked - the truth hurts but we need to know what effect our consumerism is having on the natural world. We have only to look at the marine animals killed and maimed by the plastic objects in our seas to know that we have got to do something to save our beautiful planet.
Bald123
9th Nov 2018
7
Thanks for voting!
No its a lovely video with a powerful message for us all.

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