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Is it too soon for Easter eggs to go on sale?

Easter eggs are on display in supermarkets two days after Christmas

After sightings at a number of big-name stores, many felt it was simply ‘too soon’.

While many people are still finishing off their festive leftovers, the UK’s big-name stores appear to have already moved on from Christmas, with several putting Easter eggs on sale.

Social media users posted pictures of chocolate eggs on the shelves of a number of high street chains, with many commenting on how quickly they had appeared.

Several pointed out the seasonal chocolates on display in Co-op stores around the country, more than 16 weeks before Easter Sunday.

Among them was Andrew Beer, who wrote of a sighting in Sandwich, Kent: “Barely processed the Christmas food and there are already Easter eggs on the flippin shelves at Co-op.”

While many shared Mr Beer’s sentiment, the chain defended the decision on Twitter, replying to another annoyed customer calling himself “Mr Grumppy”: “Hi Mr Grumppy, from experience we know some customers like to buy them early and we think it’s okay to give those people a choice. We’ll have them in stock closer to the time too.”

Paul Curry posted an image on Twitter of a variety of Easter goods on sale at WH Smith in Newcastle-upon-Tyne, adding the hashtag #waytooearly.

Hannah Ramsey, 30, from Darlington, said she was “very surprised” when she spotted eggs on sale in the same city, this time at a Sainsbury’s store.

“I know it’s a cliche that they appear in the shops shortly after Christmas, but 27th December does feel very efficient. I think some suspense is better,” she said.

Not everyone was disappointed, though. After spotting the sweet treats on sale at a Sainsbury’s branch in Bermondsey, south London, Ollie Lavery tweeted: “Guys, don’t panic … Christmas may be over but Creme Eggs and Mini Eggs are already on sale. PRAISE BE!”

What are your views? Is it too soon for Easter eggs to go on sale, or are you happy to see them on the shelves?

Is it too soon for Easter eggs to go on sale?

1223 people have already voted, what's your opinion? Yes No

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Pennyskye
14th Jan 2019
0
Thanks for voting!
Everything is becoming too commercialised
pauline hambleton
11th Jan 2019
0
Thanks for voting!
Yes miles to early,haven't got Valentine's day out of the way yet...
sparrer
11th Jan 2019
1
Thanks for voting!
There's no fun any more, nothing left to look forward to and celebrate, thanks to greedy killjoy manufacturers who want to push substandard goods down our throats while robbing our purses.
McGilchrist
11th Jan 2019
1
Thanks for voting!
My understanding is that the orders have to go in before Christmas for Easter Egg delivery. Once at the shop they will try to sell obviously.
The true meaning of Easter is gone.
Surfer Pete
9th Jan 2019
1
Thanks for voting!
We are in a continual wheel of commercial spin based on mainly commercially generated events and dates - all designed to sell us stuff we don't need and that is bad for us.

Christmas has become horrifically commercial and most forget the original meaning as they stuff down the food and drink and open the presents they don't want or need.

Then we move on to Valentines Day, Mothers Day, Fathers Day all designed by the greetings card manufacturers to make you feel bad if you don't buy their tat.

Easter is now all about flogging chocolate eggs - thanks to Cadbury's and all the other purveyors of the sweet stuff that is making our nation obese and their teeth drop out. How many think of the original meaning of Easter as they shove another lump of the brown sweet stuff into their hungry mouths?

Easter now starts in January, Christmas in late August ... don't fall for it!
Wilf
9th Jan 2019
0
Thanks for voting!
Do people still buy greetings cards apart from Christmas? Even the online companies like Moonpig are trying to flog chocs with their cards. It is a very commercial world. How wonderful it would have been 300 years ago in Ye Olde Englande? But then we would all be eating turnips and salted pork all winter...maybe better to have Cadburys cream eggs!!!
ColinM1
6th Jan 2019
3
Thanks for voting!
Easter eggs in January has little or no effect on this elderly curmudgeon ! Loathe and detest the deluge of commercial advertising we suffer both from the telly and indeed the social media - boring , uninteresting and to me irrelevant !
Suze q
3rd Jan 2019
0
Thanks for voting!
Cadbury creme eggs should go on sale at the end of February that is time enough also they are getting smaller and smaller in hold my hands up I ate one
ValS41
3rd Jan 2019
2
Thanks for voting!
Tired of the commercial push on everything, some even omitting the word easter.
Bald123
2nd Jan 2019
1
Thanks for voting!
This is total stupidity on behalf of the manufacturers and retailers. At least wait until February. But then I guess the profit motive takes over and over the last few years maybe there is a market for them in January?
AnnetteV8
31st Dec 2018
5
Thanks for voting!
The clue is in the name "Easter Eggs" and it's never Easter in January.
FionaB19
31st Dec 2018
5
Thanks for voting!
It's sad we have to rush through each season. Just enjoy and slow down
Alicia
30th Dec 2018
3
Thanks for voting!
It does not bother me as I never buy them.
Yodama
30th Dec 2018
7
Thanks for voting!
It's a war......retailers trying to wrest as much money from the gullible citizens as they can.
Be strong people, be strong!! You can ignore it all if you really want to.

In protest I will wait until the day before Easter, glare at the masses of eggs on display and make them all melt.
LindaR33
29th Dec 2018
4
Thanks for voting!
Most of us including children have probably eaten enough chocolate over Xmas Also skint now Give us a rest
Paulagardiner
29th Dec 2018
3
Thanks for voting!
With so much of the population suffering obesity and the enormous cost to both health and the NHS, the powers that be need to stamp on the greedy manufacturers and retailers who try to maximise their profits at any and all costs.
HeatherM33
29th Dec 2018
4
Thanks for voting!
Far to early !!! , no one I know is rushing to buy easter eggs while still getting through their christmas chocolate !!!
347
29th Dec 2018
4
Thanks for voting!
All holidays seem to merge into one this does not help.
Billythequiche
29th Dec 2018
5
Thanks for voting!
For heavens sake, let's get past the twelve days if Christmas first! I realise that shops have to maximise sales but ??
Here's a few thoughts for the new year, some will laugh, some will agree, some will think me stupid; I hope none will be offended.
Businesses blame Brexit, Amazon, the economy and councils for poor results. Of course it couldn't be any of the following.....could it?:
Incompetent managers
Greedy shareholders
12 stores selling the same products for similar prices in the same area/mall
Lack of investment in being "up to date"
Out of stocks
Hoist by own petards by copying American "Black" sales and not being able to stop
Insulting peoples intelligence by claiming sales and reductions that are patently not
Not training staff in "service skills".
Only my opinion but perhaps food for thought.
Happy New Year.
Lionel
30th Dec 2018
6
Thanks for voting!
Exactly! Retailers have forgotten the old dictum - customer first, 'cause they pay the wages.

Morrison's is a classic example. After Ken took his hands of the business Dalton Phillips tried, unsuccessfully, to take the business up market. Beggar the fact most Morrison's own stores were in less affluent areas where the market for pies etc is strong. Instead of pies and traditional, affordable fare, they got high priced premium food. Little wonder the business nearly collapsed! New top man David Potts is following Ken's strategy - sell what the customer wants to buy and when they want to buy it and make it affordable.

Convenience is mostly cited as the reason why shoppers use the internet. It may not necessarily be so. Rude, underpaid and undervalued shop staff, poor quality goods sold in too many high street locations, lack of nearby parking, and a general attitude of ... if we open a shop then people will come in. No! They won't.

Just look at the great strides online places such as Amazon have gone to in an effort to improve the customer shopping experience. Order a book from a High Street bookseller and it can be six weeks before it's arrived. Amazon - 48 hours and it's in my hands. This sort of change hasn't crept up on high streets, it's been growing for 20 years but they chose to ignore it.

They ignored it at their peril.

Have a good New Year Billy. I look forward to much more conversation with you.
Lionel
31st Dec 2018
3
Thanks for voting!
Billy, here's an exact case in point.

Sunday evening I ordered some vitamin supplements from Amazon and some more from Holland and Barrett - click and collect from my nearest store 12 miles away.

This morning I got two emails. One from Amazon saying my goods from Oregon on US West coast are airborne and will be with me on Jan 1st. The other, from Holland and Barrett telling me they would deliver my goods on 4th January!

That's 36 hours to cover 7,000 miles and 4 days to cover 12 miles.

Little wonder people are using online retailers.
pescadore
29th Dec 2018
3
Thanks for voting!
If you look very closely, none of them mention Easter.
Cosmopolitan
28th Dec 2018
2
Thanks for voting!
Whilst I agree that selling Easter eggs just after Christmas is ridiculous, they have been lying in the stockrooms of all the big stores for some time! I used to work in Woolworths and in the week(s) running up to Christmas the eggs would be rolling in (excuse the pun). I recall being told that the majority of suppliers- whether it be Easter, Halloween, Christmas, they all worked approx 6 months in advance. I think a lot of people would be surprised at how many eggs would be purchased just after Christmas!
RichardM46
28th Dec 2018
3
Thanks for voting!
I cannot understand why Easter eggs go on sale so soon. Mum's and dads buy them but the kids can't eat them until Easter weather that would be March or April. I think it is just profit making myself but who am I just 1 person.
MaureenL17
28th Dec 2018
3
Thanks for voting!
I buy my chocolate eggs a week before Easter not days after Christmas same as I wouldn't buy any other foodstuff unless it's going in the freezer
LouiseM7
28th Dec 2018
3
Thanks for voting!
It’s all sell, sell, sell, these days. I suppose the companies do it to get in first. Carry on like this and they’ll be put out with the Christmas produce.....
jeanmark
28th Dec 2018
2
Thanks for voting!
Well, is it too soon to put the sprouts on for next Christmas!
granmaanne
28th Dec 2018
4
Thanks for voting!
Far to early. Spoils the kids fun.
MaureenM333
28th Dec 2018
2
Thanks for voting!
I saw Easter eggs on sale before Christmas,
PasoDoble
28th Dec 2018
3
Thanks for voting!
When goods celebrating special holidays go on sale too early it totally spoils the actual occasion as we become bored with seeing these items and they are no longer special or interesting..
LindaC551
28th Dec 2018
3
Thanks for voting!
Far too soon, the same as seeing Christmas goods in August, why can’t we just have these things at the right time if the year?
swattydot
28th Dec 2018
3
Thanks for voting!
Totally rediculous more and more pressure on people to bye children are confused to what the real meaning of these Christian celebrations are. . the shops should be banned from selling too early Easter is 4 months away.
andbrown01
28th Dec 2018
3
Thanks for voting!
Easter eggs on sale now a joke
FionaD67
28th Dec 2018
2
Thanks for voting!
February is soon enough, let us get the Christmas and new year festivities done with please.
ChristineH125
28th Dec 2018
4
Thanks for voting!
Life goes so fast why not enjoy today without thinking about Easter at Christmas!
MaryW377
28th Dec 2018
6
Thanks for voting!
I am still full of Christmas pudding.give me a break.
HappyHippie
28th Dec 2018
5
Thanks for voting!
its just like Christmas, by the time the event is here the kids have lost all their excitement about it, I live in a seaside town and in August on a hot day Bastins was putting all the Xmas stuff out, the town packed with summer tourist and they were flogging Christmas
gel65
28th Dec 2018
5
Thanks for voting!
Retiredyorkie
28th Dec 2018
6
Thanks for voting!
I realise companies want to make a profit to keep people in employment but its absolutely ridiculous is it not time that people used what is called "common sense"
arnoldbradford
28th Dec 2018
7
Thanks for voting!
How many people now realise what the real meaning of Easter is ?.
It's not a time for morons to stuff their faces with chocolate, perhaps they should realise that it was when Gods son(JESUS) gave his life for us.
Jo-AnneF
28th Dec 2018
8
Thanks for voting!
The thing is. If people didn't start buying them as soon as they put them on the shelves companies would soon get the hint. Same goes for Christmas merchandise in September! I'm all for being organised but this is just ridiculous!!!
Bald123
28th Dec 2018
7
Thanks for voting!
Yes of course this is total consumerism gone mad. Surely we are in the Middle of the Christmas Holidays with Easter not for another 3 and a half months?

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