Do you use anti wrinkle cream?
In years gone by, when it came to beauty products, our grandmothers used Pond’s cold cream to do a whole range of tasks from cleansing to moisturising.
Pond’s cold cream
Now over 50s women are apparently the biggest buyers of beauty products and this rise has been fuelled by the advertisers using real older ladies to promote their products, such as Dame Helen Mirren who is 69.
For the first time, it has been claimed, that the older age group have over taken the younger generation when it comes to spending money on their looks. The rise is thought to be down to marketing of anti-ageing products, and a realisation from brands and media that older women still care about their appearance.
According to recent research ‘Older women are much more likely nowadays to pay for premium products to help maintain a more youthful appearance.’
Do you spend much money on beauty products? Do you buy own brand or premium products? Do the men in your life use any anti ageing skin care products?
What are your views?
We'd love to hear your comments
Log in to comment
You need to be logged in to interact with Silversurfers. Please use the button below if you already have an account.
LoginNot a member?
You need to be a member to interact with Silversurfers. Joining is free and simple to do. Click the button below to join today!
JoinCommunity Terms & Conditions
Content standards
These content standards apply to any and all material which you contribute to our site (contributions), and to any interactive services associated with it.
You must comply with the spirit of the following standards as well as the letter. The standards apply to each part of any contribution as well as to its whole.
Contributions must:
be accurate (where they state facts); be genuinely held (where they state opinions); and comply with applicable law in the UK and in any country from which they are posted.
Contributions must not:
contain any material which is defamatory of any person; or contain any material which is obscene, offensive, hateful or inflammatory; or promote sexually explicit material; or promote violence; promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age; or infringe any copyright, database right or trade mark of any other person; or be likely to deceive any person; or be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence; or promote any illegal activity; or be threatening, abuse or invade another’s privacy, or cause annoyance, inconvenience or needless anxiety; or be likely to harass, upset, embarrass, alarm or annoy any other person; or be used to impersonate any person, or to misrepresent your identity or affiliation with any person; or give the impression that they emanate from us, if this is not the case; or advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.
Nurturing a safe environment
Our Silversurfers community is designed to foster friendships, based on trust, honesty, integrity and loyalty and is underpinned by these values.
We don't tolerate swearing, and reserve the right to remove any posts which we feel may offend others... let's keep it friendly!
At least wrinkles don't itch!
The new BB and CC creams on the market are also fab and have sun block "built-in" and I use a BB cream every day.
I think the main thing is to find products which suit you and which make you feel good.