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Do you use anti wrinkle cream?

In years gone by, when it came to beauty products, our grandmothers used Pond’s cold cream to do a whole range of tasks from cleansing to moisturising.

Pond's cold cream

Pond’s cold cream

Now over 50s women are apparently the biggest buyers of beauty products and this rise has been fuelled by the advertisers using real older ladies to promote their products, such as Dame Helen Mirren who is 69.

For the first time, it has been claimed, that the older age group have over taken the younger generation when it comes to spending money on their looks. The rise is thought to be down to marketing of anti-ageing products, and a realisation from brands and media that older women still care about their appearance.

According to recent research ‘Older women are much more likely nowadays to pay for premium products to help maintain a more youthful appearance.’

Do you spend much money on beauty products?  Do you buy own brand or premium products?  Do the men in your life use any anti ageing skin care products?

Do you use anti wrinkle cream?

666 people have already voted, what's your opinion? Yes No

What are your views?

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Notdeadyet
10th May 2015
1
Thanks for voting!
I have used Olay basic Beauty Fluid every day since my twenties. I do sometimes use No 7 skin products - eye cream and anti-wrinkle cream - but I suppose for them to have any lasting effect I should use them regularly but they are rather expensive. From what quite a lot of people have said to me I think I must have inherited some positive genes regarding my skin as they tell me I have good skin for my age.
lesleykaren
24th Apr 2015
1
Thanks for voting!
Yes i have used used moisture cream for years.now I use anti wrinkle cream.i use avon products.they make my skin feel good.i do swop and change products as i feel your skin get used to products.moisture creams are a must as you get older
nagonthenet
22nd Apr 2015
2
Thanks for voting!
Anti-wrinkle creams give me pimples/eczema/itchy skin etc
At least wrinkles don't itch!
Judy Kibblewhite
22nd Apr 2015
3
Thanks for voting!
Still ponds cold cream, works for me ok, d, ont look to ancient I hope so why spend a fortune on a product that cost a small fortune
Derowen
21st Apr 2015
2
Thanks for voting!
Does Ponds Col Cream still exist? My mother-in-law swore by it and had not a single wrinkle when she died in her nineties. Have to add though she wasn't one for sitting in the sun either.
Jo Kingham
21st Apr 2015
2
Thanks for voting!
I've always been told just to moisturize, moisturize, moisturize to keep looking young. I do my best to use organic, paraben free products but other than that aren't brand loyal
goldenbee
21st Apr 2015
3
Thanks for voting!
I use whatever's on special offer, never spend more than £7 on any anti wrinkle cream. It's all smoke and mirrors, advertising companies are paid fortunes to con us, but it makes me feel as if I am trying to stop the ageing showing. As someone once said, keep smiling and a good pair of tweezers, that's all you need.
sandrawarren21
21st Apr 2015
2
Thanks for voting!
Yes o couldn't live without face cream and syrums .i do like Boots range and I love Nivia creams .they stop that tight skin feeling and make your skin nice and soft .i don't think any creams remove lines there just part of ageing ,but they do make them appear less prominent.
sanmari
21st Apr 2015
2
Thanks for voting!
I use L'Oreal Ulay or Ponds in the morning and at night I use coconut oil, or sometimes lard,
Soonie
21st Apr 2015
2
Thanks for voting!
I have used a moisturiser every day all my life, and have now changed to an anti wrinkle cream, and it is cheaper. I had always used Oil of Ulay, before it changed to Oil of Olay, and now use Nivea Q10 or L'Oreal Revitalift. I never pay more than £4 - £5. The main cause of wrinkles I think is too much sun without cream protection, and failure to cleanse and moisturise daily. If you keep the skin hydrated it doesn't wrinkle so much. I think my skin is pretty good for my age, and don't feel the need to buy overpriced creams just for the name. I also use a make-up containing factor 16 all the year round.
Molecorner
20th Apr 2015
2
Thanks for voting!
Wear them and love making them. Bazeley you could be having trouble with cinnamon - lots of companies put in cinnamon as its a great fixative for fragrance but can cause reactions. Lots of commercial creams do use it.
Bazeley
20th Apr 2015
2
Thanks for voting!
I have very sensitive skin and most things seem to cause a negative reaction - I've tried expensive products and cheaper ones but they all seem to cause adverse reactions. I'm always amazed at the range of products that are available - day creams, night creams, anti-wrinkle creams, eye creams, pore creams - I am almost glad I don't really use anything as I'm not sure I could navigate around it all!!
Baxi
21st Apr 2015
1
Thanks for voting!
Hi Bazeley have you tried Eucerin products? They are designed for sensitive skin.
Bazeley
22nd Apr 2015
1
Thanks for voting!
I will definitely give that a try! Thank you.
Baxi
20th Apr 2015
2
Thanks for voting!
I do love my skin care products and whilst I think that genetics has a huge part to play in how you age I do believe that staying out of the sun and using a very good quality sun block and moisturiser is important.

The new BB and CC creams on the market are also fab and have sun block "built-in" and I use a BB cream every day.

I think the main thing is to find products which suit you and which make you feel good.
2
Thanks for voting!
Whilst I don't spend much money on skin care products, and in fact I think I am cheap to run, I always use Olay face moisturiser night and day ... I don't ever imagine I would buy premium products, no matter who they use in their advertising campaigns. I am sceptical about what promises are made on the packaging .. my grandma always used Pond' cold cream and she looked great! 😉

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