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Will you be trying the new Jaffa Jonut?

The Jaffa Cake is to hit shelves in doughnut form next week in the latest variation of the 94-year-old British classic.

McVitie’s Jaffa Jonut is a doughnut-shaped ring of sponge with the familiar orange-flavoured filling and dark chocolate coating.

The new fusion of Jaffa Cake and doughnut follows Jaffa Cake bars and mini rolls as well as flavour variations pineapple, cherry and passion fruit alongside the original orange.

The Jaffa Jonut

McVitie & Price introduced the Jaffa Cake, containing a simple combination of sugar and tangerine oil to form the sealed layer of jam and named after Jaffa oranges, in 1927.

In 1991, McVitie’s successfully argued that the treat, regularly voted among Britain’s favourite biscuits, are in fact cakes and therefore exempt from VAT.

A tribunal determined that certain characteristics of the Jaffa Cake were cake-like, including the ingredients and texture, but it was also the size and shape of a biscuit, packaged and sold alongside biscuits and presented to be eaten with the fingers and not, as might be expected of a cake, eaten with a fork.

The Jonut will be available at Tesco from May 16 and other retailers from the end of June in boxes of four with a recommended retail price of £1.99 or in individually-wrapped single packs for 60p.

McVitie’s brand director, Emma Stowers, said: “We love hearing debate about our Jaffa Cakes, and the launch of our Jaffa Jonuts is sure to spark further conversation.

“We’re excited to offer a new twist to our fans, as the fusion between Jaffa Cakes and doughnuts brings an exciting and original taste experience to those who love a treat.”

What do you think of the new takes on the original Jaffa Cake? Do you think it’s good to be inventive or should these old classics be left well alone? 

Will you be trying the new Jaffa Jonut?

387 people have already voted, what's your opinion? Yes No

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Elaine06
3 days ago
0
Thanks for voting!
Well.... in theory a Jaffa Cake is a Jaffa Cake, but I'd like to bet the hole increases the cost. I can never resist a Jaffa Cake, however!
cehodgson
4th Jun 2021
1
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I’m afraid I don’t eat cakes and biscuits
0
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If it’s got chocolate on ,,you got me lol
Karanight
15th May 2021
0
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No chance, there's a big hole in the middle
Nantothree
14th May 2021
0
Thanks for voting!
I don't like Jaffa cakes at all, the rest of the family love them.
swaneldo
14th May 2021
2
Thanks for voting!
It's just a jaffa cake with the middle nibbled out!
Bald123
14th May 2021
1
Thanks for voting!
It is and is a clever bit of advertising and product as we are all talking about it here on Silversurfers!
Munsterlander
14th May 2021
2
Thanks for voting!
What a clever marketing gimmick!
Bald123
14th May 2021
0
Thanks for voting!
I agree it is genius.
Wilf
14th May 2021
3
Thanks for voting!
Yes I love Jaffa cakes-problem is I eat too many of them
LiaH6
13th May 2021
3
Thanks for voting!
So you're basically getting a Jaffa cake with a hole in it, ergo, less for the same money. Seem a bit of a cheat to me.
Bald123
14th May 2021
0
Thanks for voting!
It is clever though as we are all discussing it!
NDW57
12th May 2021
6
Thanks for voting!
Yet another scam. It can join the other cheats invented by the manufacturers. Less biscuits in a tin, smaller triangles on a Toblerone, cheaper chocolate in your tins of Roses. What do you think they do with all the biscuit from the holes - make more biscuits! What a cheat! 🙂
Lionel
12th May 2021
4
Thanks for voting!
What do they do with all the biscuit from the holes ? Well, I can't quite answer that but I can tell you that while I was a livestock man on farms in East Anglia and North Yorkshire we were getting eleven tons of surplus produce a week from McVities in Isleworth, West London. This was all fed to pigs and cattle. Sugar laden they fattened quickly, along with growth promoters, and made the farmer a lot of money.

This surplus included almost everything from the McVities range. In fact my 30th birthday was celebrated with boxed birthday cakes complete with icing and candles. Mates at my local pub had a ball that night.

I can also tell you the local haulier who shipped this surplus from McVities delivered the same amount, eleven tons, every day of the week to other local livestock farms. To this day Ican't look a Jaffa cake in the face!

NDW, it's all a rip off. I've grown 1500 acres of potatoes and stored them over winter for McCains to call off. When they do so the taties are rotten - black gold runs from the storage sheds. Ever smelled taties oozing black oil-like liquid? Just imagine that as an oven chip! I can. I drove the artic truck from our farms to McCains plant in Scarborough so many times and they never refused a rat infested load.

There. It's not all about size but quality instead.

I haven't touched an oven chip, or a Jaffa cake, in forty years. Nor will I. Neither will I venture to sample this latest delight from McVites.

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