Would you like to be categorised as ‘Mrs M&S’?

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Marks and Spencer’s has a new boss and he has unveiled plans to revive the retailer’s clothing and homeware business.

Steve Rowe says he intends to lower clothing prices and improve style, fit and quality.

He also said that he would move the emphasis away from fashion to “stylish contemporary clothing”.

He said  “We’ve got a very clear idea who our customer is – Mrs M&S – we need to cherish and celebrate her and make sure we’re giving her exactly what she needs at the right time.”

Rowe says he wants to focus on “wooing” his target customer: a 50-something woman who (he says) visits the store 18 times a year, spending £28 on clothes each time.

So what about men and children?  Where do they feature in this strategy?

Are you a fan of M&S? How often do you visit? What do you generally shop there for? Do you shop in store, online or both? Can you turn around a brand by focusing on just one customer?

Would you like to be categorised as 'Mrs M&S'?

321 people have already voted, what's your opinion? Yes No

What are your views?

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sueh53
16th Sep 2016
0
Thanks for voting!
There was a time when I bought most of my clothes from M & S. I still love their food, accessories and underwear but women's clothing has really gone down hill - poor quality, sizing and fit and so many frumpy styles and wishy washy colours. Increasingly I'm buying from retailers such as Debenhams, Zara and Asos where you are spoilt for choice - so many eye catching colours and designs.
Silverjan
29th Jun 2016
0
Thanks for voting!
Simply gave up trying to order online at M&S - if I do want something I have to visit the store. Reason? Their sizing is just appalling!
rongablue
18th Jun 2016
1
Thanks for voting!
The finish was far superior when the garments were made in Britain.
Jill B
16th Jun 2016
1
Thanks for voting!
I think I am that person!!

Yorkshirelass - our M&S are brilliant at checking online and ordering in the size you want for collection in store. I sympathise, as I am also size 14.
Yorkshirelass
10th Jun 2016
2
Thanks for voting!
I often find when shopping in M&S (and I do this often!) that my size (14) is sold out. It's the same when buying shoes in M&S, my size (5) is also sold out. Don't the staff restocking realise that they would sell more clothing and shoes if they had the most popular sizes in stock? I mention this to the staff but I don't get a proper answer. Grrrr!
celtwitch
4th Jun 2016
1
Thanks for voting!
I like Wallis, though most of the shops have closed down, you can still find Wallis inside some big stores.
M&S stuff is alright.
MA Bury
2nd Jun 2016
4
Thanks for voting!
Here are my views on what I would like to see in M&S for the mature lady. I am 78 but feel 50/60 ish and want to look fashionable but find it hard to find something to buy.I am 5ft1 size 12 and feel there are more ladies under 5ft 4 than over in the 50 age group, so would like more choice in petite. Also the majority have a tummy so do not want hipster trousers, but trousers that fit into the waist and no bulky fastening on the waist. Today I tried 2 jumpers but the sleeves where far to long. I would also like to see more tops and dresses with sleeves to elbow or bracelet length. Hope someone is listening!
julesb748
31st May 2016
2
Thanks for voting!
I used to buy a lot of clothes from M&S years ago, but generally do not like the range of women's clothes now. I still purchase men's clothing as gifts as they are often specifically requested and occasionally order on line where they provide a very good service. I like M&S express stores at motorway services and find the out of town food halls very convenient. I have always liked the quality of the food so am happy to pay more for it, particularly when I want to treat myself. I do think that M&S need to find a more complimentary way of expressing who they are targeting for their clothing range as I am not keen on Mrs M&S.
2
Thanks for voting!
Every time I wish to comment the item I wish to comment on only comes up with "share" on it not with "like comment and share " therefore I cannot press comment to get my keyboard up - what can I do ?????
2
Thanks for voting!
I find it very difficult to comment as every post of yours only has "share" underneath and I am unable to get a keyboard up to comment - what should I do ??!!!
2
Thanks for voting!
You have successfully managed to comment here ... how did you get your keyboard up? What device are you using? 🙂
2
Thanks for voting!
I'm using my apple 6 I phone and every other site on Facebook comes up with three items - like , comment and share " on - only Silversurfers comes up with only " share " on it
2
Thanks for voting!
Are you meaning that you can't comment on our Facebook Page?
2
Thanks for voting!
I'm using an apple 6 !!!
Claire62
31st May 2016
2
Thanks for voting!
You don't have to be a Silversurfer to be Mrs M&S. My 25 year old daughter calls herself Miss M&S!!! She loves the shop.
Casau
30th May 2016
2
Thanks for voting!
I usually find what I am looking for in M&S clothing, if not in my local store then on-line. The on-line service is excellent and arrives in store the next day, or when ever you choose to collect. My favourite range is Autograph which I tend to buy when there is 20% off as it suits my age group.
Pam1960
30th May 2016
4
Thanks for voting!
I don't have a problem with being Mrs M&S as I do fit the criteria for the target customer. I could also be Mrs John Lewis, Mrs Debenhams or the target customer who primarily caters for the over 50s. As much as I like the styles in River Island, Zara and Top Shop I don't want to look like mutton dressed as lamb. I think M&S caters pretty well for the over 50s, the styles are getting better. Regarding fit, I think that is an issue wherever you buy your clothes from as not all of us are perfectly proportioned, well I'm not anyway.
jeanmark
31st May 2016
2
Thanks for voting!
I find M&S more of a problem with sizing than other stores, you can buy the same item but in a different colour and the fit will not be the same. I was told different colours may be made in different countries! How does that help quality control?
barney1
30th May 2016
4
Thanks for voting!
Just wish they would get the sizing right and leg length, I never know what will fit anymore.
scandiman
29th May 2016
3
Thanks for voting!
Once, almost everything my wife wore came from M+S. Not any more. They cater for tall, skinny young people. Older people have been neglected. If you are short, like my wife, there is nothing to buy here. It is very expensive and not as well made as before. As for me, it is boring and expensive. I want more in colour choice than blue, black and grey. In general, the choice of clothing for men in UK is poor. It is dull and unimaginative. I also want to know why they devote two floors to women's clothing, but menswear shares one floor with either children's wear or homeware. M+S need to ask themselves why there are plenty of people looking round, but not many buying.
jeanmark
29th May 2016
3
Thanks for voting!
I'm also vertically challenged but was told by my local store that petite has changed from 5' 2" to 5' 4" as short women are getting taller!
Lionel
30th May 2016
3
Thanks for voting!
I'm also vertically challenged and have duck's disease - backside closer to the ground than most of our species! M&S has never catered for people like me, but then, neither have other chain stores.

We buy our clothes where we can at prices we may afford. We have an excellent independent charity shop in a nearby town which ends the Air Ambulance. Otherwise its supermarket stuff. Fortunately, my wife is able to make any necessary adjustments to trousers but jackets have always been a problem.

Its doubtful M&S would want us in their family so no roles in M&S commercials will come our way!
Bonny
29th May 2016
1
Thanks for voting!
I like M&S, have shopped there for too many decades that I like to remember 😉 and they had some lovely clothes - any one remember the Bri -nylon LS. sweaters they had in the 50's - great buy could dress 'em up or down!! However, I am now Mrs. Allsorts depending what I am buying for and what I can afford - but I would give M&S first look when or if town 😉
jeanmark
29th May 2016
2
Thanks for voting!
I agree they do have some lovely clothes but only appear to cater for tall, slim women and those who are 'pear' shaped!
Alicia
29th May 2016
5
Thanks for voting!
No thanks, I would rather be Ms Harrods !
Wilf
29th May 2016
4
Thanks for voting!
I agree Alicia-I would like to be Mr Harrods or Mr Fortum & Mason...much better! Oh well in my next life!.................
JohnHerb
29th May 2016
3
Thanks for voting!
No thank you! While I like Marks and Spencers I do not want them to call me Mrs M&S. Its a step too far for this customer and I will be writing to the Chairman to register my horror and disgust! Yours Mr Angry of Liverpool (JohnHerb!)
Marley444
29th May 2016
1
Thanks for voting!
Ironically, I have called myself Mrs M&S for years, in the privacy of my own home ... about 75% of what I wear is from M&S including underwear, jeans, T-shirts, dresses, skirts, jackets ... the list goes on! I have shopped there since I first started working, for work clothes and so much more ... I fail to understand why the brand struggles with it's identity. I shop there for my mum in the Classic range, and my husband for basics and T-shirts/shorts. My daughters have recently been converted back to M&S underwear too (they used to wear it as children). Although publicly I probably wouldn't want to be actually called Mrs M&S, I don't have a problem with the brand. I do think it may be short sighted to focus on just one target .. the 50 something lady. Not sure the majority love M&S as much as I do?
Munsterlander
29th May 2016
3
Thanks for voting!
I really don't get it? For me M&S is an excellent shop-always has been. When I worked I got all my suits from there, shirts and Ties. My wife has always got all our underware-socks etc. Their food is excellent and has made going on motorways and some stations much more enjoyable as you can actually eat the food. Its a great British Institution. Why is everyone and even their own senior management always so critical about it? The problem is in past years they have been trying to be too trendy for women so my daughter who is 25 says she will never shop there but they have aimed all their advertising at her? Madness maybe this new bloke Steve Rowe has finally realised that their main customer is probably a lady in their 50s. Hooray a bloke who actually has got some common-sense!

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