Would you like to be categorised as ‘Mrs M&S’?
Marks and Spencer’s has a new boss and he has unveiled plans to revive the retailer’s clothing and homeware business.
Steve Rowe says he intends to lower clothing prices and improve style, fit and quality.
He also said that he would move the emphasis away from fashion to “stylish contemporary clothing”.
He said “We’ve got a very clear idea who our customer is – Mrs M&S – we need to cherish and celebrate her and make sure we’re giving her exactly what she needs at the right time.”
Rowe says he wants to focus on “wooing” his target customer: a 50-something woman who (he says) visits the store 18 times a year, spending £28 on clothes each time.
So what about men and children? Where do they feature in this strategy?
Are you a fan of M&S? How often do you visit? What do you generally shop there for? Do you shop in store, online or both? Can you turn around a brand by focusing on just one customer?
What are your views?
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Yorkshirelass - our M&S are brilliant at checking online and ordering in the size you want for collection in store. I sympathise, as I am also size 14.
M&S stuff is alright.
We buy our clothes where we can at prices we may afford. We have an excellent independent charity shop in a nearby town which ends the Air Ambulance. Otherwise its supermarket stuff. Fortunately, my wife is able to make any necessary adjustments to trousers but jackets have always been a problem.
Its doubtful M&S would want us in their family so no roles in M&S commercials will come our way!