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An unofficial ranking of all the food and drink in this year’s Christmas adverts

Who’s focused on the turkey, and who’s more preoccupied with going viral?

Sure, it might only be mid-November, but if you were to look at the ad breaks on TV, you’d be forgiven for thinking it was December 24 already.

Most of the major supermarkets and shops have debuted their Christmas adverts by now, with festive giant John Lewis joining the fray today with their offering, which stars none other than Elton John.

The ads are heavily scrutinised every year – which feels the most festive? Whose is the biggest tear-jerker? Who’s invented the cutest animated character?

However, what we’re most interested in is the food and drink. It’s what most retailers are predominantly selling, but sometimes the story is so elaborate we forget about the main event. With this in mind, here’s our verdict on the food and drink offerings in each ad from the major shops…

Sainsbury’s

Sainsbury’s Christmas advert ticks all the boxes: Cute kids, adorable costumes, a catchy song. You can’t deny how endearing it is, but does it make us think, ‘Where is the food?’

It’s so elaborate, one kid is literally dressed as a plug, and yet not a morsel of food in sight. For this one, Sainsbury’s definitely wanted to go viral rather than show off its mince pies.

John Lewis

John Lewis is the undeniable king of Christmas adverts, so we couldn’t wait to see what it came up with this year. Would there be another trampolining dog, or what about something similar to the penguin? Well, they actually went for a real-life star: Elton John. That’s right, John Lewis pulled off a coup and got rocketman to sing in the advert, making for a very well-thought out hashtag: #EltonJohnLewis.

Sure, we see some drinks, but that’s not really the point of the spot. Did we mention Elton John is in it? Because he’s totally there, so who cares about anything else.

Aldi

Christmas adverts tend to fall into two categories: A whimsical story, or a minute of mouth-watering food.

Aldi did its best to combine the two for its ad, starring Kevin the Carrot saving his family from an evil parsnip. In the process, he strides along a Christmas table laden with all the traditional dishes.

Considering it’s a one-minute story arc, we don’t think Kevin’s going to be winning any Oscars, but we still appreciate the effort from Aldi. Although we’ve got to say, Kevin’s kids are so cute we’d now rather not eat any roast carrots this December…

Asda

Asda really pulled all the stops out this year, putting on quite the production with scores of characters racing down a snowy hill, as well as an appearance from Santa himself.

Even if food isn’t the focus of the spot, it’s still very much an element – we see a fully laden Christmas table with flashes of turkey, macarons, canapes, pudding and potatoes coming into view.

It’s a good effort of showing off all the trimmings of Christmas, but we’re really distracted by one thing: How is that woman wearing a thin silk strappy dress running through the snow so joyfully? Isn’t she freezing?

Marks & Spencer

If there’s one thing M&S really knows how to do, it’s make food look sexy. Don’t deny it, the sensual, “This is not just a chocolate pudding…” advert is iconic.

They’ve used this to full effect in their latest Christmas ad, take the obligatory slow-mo of a fork going through a luscious mince pie.

It’s a valiant effort of plugging the dishes, although they really labour the point of it being from Marks & Sparks. Sure, we know it’s an advert, but we prefer our marketing to be a little less obvious. Things do get a bit niche; can a “shimmering chocolate acorn” be anyone’s Christmas favourite, really? It’s a bit random, but does look tasty.

Tesco

In terms of on-screen food and drink, we’ve got to name Tesco this year’s ultimate winner. During the minute-long spot, food isn’t off-camera, and we’re shown every single festive dish you can imagine. We’re talking Yorkshires, turkey, sprouts, mince pies, cheese, chocolate, pudding, custard, champagne – if it’s eaten or drunk at Christmas, chances are Tesco has featured it.

We’re not even sure we’re entirely listening to what the actors are saying, we’re too busy salivating over what’s on the table.

Which is your favourite?

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Kezziedog
18th Nov 2018
0
Thanks for voting!
Where is the ICELAND one ? that is the best !
KathH9
17th Nov 2018
0
Thanks for voting!
Don't like any of the Christmas adverts this year. Nearest one to being Christmassy is the Curry/PC World.
maggie02
17th Nov 2018
0
Thanks for voting!
Got to be Aldi and Kevin the carrot. Always makes me laugh
AnneW87
16th Nov 2018
0
Thanks for voting!
Iceland for me, then Aldi with Kevin the carrot, still on tenderhooks waiting to see what happens to Kevins truck!!! John Lewis ad is awful - just a promo for Eltons Johns up and coming tour - I hope he paid John Lewis and not the other way round!
LindaH732
16th Nov 2018
0
Thanks for voting!
Aldi and Asda much better than John Lewis ad I think
JuneAA
16th Nov 2018
0
Thanks for voting!
Iceland has the top spot, followed by John Lewis
EdnaC
16th Nov 2018
0
Thanks for voting!
Kevin is my favourite televised advert but my overall favourite has to be Iceland
dingolynnie53
16th Nov 2018
1
Thanks for voting!
Kevin for me. I didn’t even realise the other were their official Christmas Adverts. John Lewis has been worse every year.

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