Getting the best interest rates for savers

Savers who want to switch savings accounts to get a better rate should find it “quicker and easier” to do so under new proposals from the City regulator, which would also see firms forced to provide clear information on interest rates on cash savings products, and reduce the time of moving from one cash Isa account to another to within seven days.

The plans, outlined by the Financial Conduct Authority following its review of the UK’s £700bn cash savings market, would mean savers getting clearer information on the interest rate they are getting on cash savings products, and alerts being sent to customers when rates change. For example, they would be informed when an introductory rate came to an end.

Christopher Woolard, director of strategy and competition at the FCA, said: “In a good market, providers should be competing to offer the best possible deal. Consumers should expect the information they need to shop around to be clear and easy to understand. When they wish to move accounts, they should be able to do so with the minimum of fuss.

“Our package of measures are all about giving consumers the information they need to make an informed decision about what to do with their savings, and the ability to act on it quickly.”

Other measures would see the removal of complex jargon, so customers could understand their options more easily, and clearer information about the interest rates that savers are actually receiving. The FCA intends for cash Isa switches to be completed within seven days by January 2017. It will also name firms with accounts that are persistent low payers.

Rachel Springall, Finance Expert at, said: “Moving a savings pot from one bonus rate account to the next is a clever way to take advantage of higher returns, but for consumers who are less proactive, it may mean that they end up sitting on a paltry rate for a long time. These new measures from the FCA will help consumers to plan better, as well as support those who may forget when a long-term investment matures.”

Nationwide Building Society already has a facility which it calls SavingsWatch, where it will update its own savers via text or email if there are any changes to interest rates. The society also welcomed the move.

Andrew Baddeley-Chappell of Nationwide, said: “Savers should have the freedom to switch easily between savings providers and we are supportive of seven day switching for cash Isa transfers. We look forward to the industry continuing to make the switching experience even better so that customers can make the most of the opportunities available to them.”

The FCA is looking for feedback on the proposals, and if you want to comment on the proposals, then send your views by October 2, 2015 via the online response form, or in writing to:

Lee Taylor
Strategy and Competition Division: Policy
Financial Conduct Authority
25 The North Colonnade
Canary Wharf
London E14 5HS

Don’t wait for the new rules to come into force – sign up to the free Rate Tracker now and never miss out on the best savings rate again!


The contents of this article are for reference purposes only and do not constitute financial or legal advice. Independent financial or legal advice should be sought in relation to any specific matter. Articles are published by us without any knowledge or notice of the circumstances in which you or anyone else may use or rely on articles or any copy of the information, guidance or documents obtained from articles. We operate and publish articles without undertaking or accepting any duty of care or responsibility for articles or their contents, services or facilities. You undertake to rely on them entirely at your own risk, and without recourse to us. No assurance of the quality of articles is given or undertaken (whether as to accuracy, completeness, fitness for any purpose, conformance to any description or sample, or otherwise), or as to the timeliness of the publication.

The following two tabs change content below.

Alison Steed

Alison is a highly-respected commentator on personal finance issues and an accomplished writer, editor and broadcaster, having worked on The Daily Telegraph’s personal finance desk for nearly seven years from 2000 to late 2006, becoming the deputy personal finance editor in 2004. After going freelance in late 2006, she has continued to maintain a notable presence in the national press and on both television and radio, writing for The Times, The Sunday Times, The Daily and Sunday Telegraph, the Daily and Sunday Express and The Sun. She has also made a number of appearances on TV and radio, including numerous appearances on Sky News, the Jeremy Vine Show on BBC Radio 2, and was the financial journalist behind the hit Channel 4 personal finance show Superscrimpers for the first five series. She has won eight awards for her writing, including Personal Finance Journalist of the Year from the Association of British Insurers four times in a row, which is still a record. She has also received the Living Legend award from Help the Aged in recognition of the campaigning work she has done on the issue of the mis-treatment of older people who need long-term care.

Leave a Comment!

Loading Comments