Edwardian jewellery sales soar

Edwardian jewellery sales soar as Downton fever hits John Lewis, seeing a 27% in crease in 1920s jewellery sales!

Edwardian style is staging a comeback this autumn as the highly anticipated return of Downton Abbey sets sales of 1920s Edwardian style jewellery ‘roaring’ at John Lewis. With own brand pearls already showing a week-on-week increase of +80% and 1920s-inspired brands such as Carolee seeing a healthy rise of +28.3% over the same period, the groundwork is being laid for another Downton fashion moment.

John Lewis is prepared for the impending Downton fever this Christmas with Twenties Tango style jewels to suit every budget. From costume Edwardian jewellery, such as John Lewis’ Six Strand Pearl Twist and Diamanté Necklace, for £25, to fine jewellery, such as 18ct White and Rose Gold Diamond Long Drop Earrings for £1,225, customers can now channel Lady Mary’s elegance with a string of pearls or, for a more extravagant option, choose from a selection of stand-out art deco drop earrings.

Amanda Scott, Head of Buying, Accessories, at John Lewis says, 

“The desire for 1920s style jewellery is stronger than ever and, from fresh water pearls to vintage diamond pieces, we offer something to suit everyone’s price and taste. Demand has actually prompted John Lewis Oxford Street and Peter Jones to offer a Vintage Jewellery Sourcing Service allowing customers to bring in a picture of jewellery they are seeking and our expert Vintage jewellery experts will hunt it out for them. We’re expecting this service to be a big hit over Christmas.”

The best of 1920s Jewellery available at John Lewis, picked by Amanda Scott, Head of Buying, Accessories:

*Accurate as of 30 October 2012.



You can read more reviews and beauty news at her blog

The following two tabs change content below.
Adele Mitchell is an award-winning beauty editor and blogger. With over twenty years experience on the frontline of beauty journalism, she still gets over-excited at the mention of the words ‘glitter’ and ‘eye shadow’ in the same sentence. She is, however, completely wise to the fact that there’s absolutely no such thing as a ‘miracle’ cream (no matter what the label says!)

Latest posts by Adele Mitchell (see all)

Leave a Comment!

Not a member?

You need to be a member to interact with Silversurfers. Joining is free and simple to do. Click the button below to join today!

Click here if you have forgotten your password

Community Terms & Conditions

Content standards

These content standards apply to any and all material which you contribute to our site (contributions), and to any interactive services associated with it.

You must comply with the spirit of the following standards as well as the letter. The standards apply to each part of any contribution as well as to its whole.

Contributions must:

be accurate (where they state facts); be genuinely held (where they state opinions); and comply with applicable law in the UK and in any country from which they are posted.

Contributions must not:

contain any material which is defamatory of any person; or contain any material which is obscene, offensive, hateful or inflammatory; or promote sexually explicit material; or promote violence; promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age; or infringe any copyright, database right or trade mark of any other person; or be likely to deceive any person; or be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence; or promote any illegal activity; or be threatening, abuse or invade another’s privacy, or cause annoyance, inconvenience or needless anxiety; or be likely to harass, upset, embarrass, alarm or annoy any other person; or be used to impersonate any person, or to misrepresent your identity or affiliation with any person; or give the impression that they emanate from us, if this is not the case; or advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.

Nurturing a safe environment

Our Silversurfers community is designed to foster friendships, based on trust, honesty, integrity and loyalty and is underpinned by these values.

We don't tolerate swearing, and reserve the right to remove any posts which we feel may offend others... let's keep it friendly!