Edwardian jewellery sales soar

Edwardian jewellery sales soar as Downton fever hits John Lewis, seeing a 27% in crease in 1920s jewellery sales!

Edwardian style is staging a comeback this autumn as the highly anticipated return of Downton Abbey sets sales of 1920s Edwardian style jewellery ‘roaring’ at John Lewis. With own brand pearls already showing a week-on-week increase of +80% and 1920s-inspired brands such as Carolee seeing a healthy rise of +28.3% over the same period, the groundwork is being laid for another Downton fashion moment.

John Lewis is prepared for the impending Downton fever this Christmas with Twenties Tango style jewels to suit every budget. From costume Edwardian jewellery, such as John Lewis’ Six Strand Pearl Twist and Diamanté Necklace, for £25, to fine jewellery, such as 18ct White and Rose Gold Diamond Long Drop Earrings for £1,225, customers can now channel Lady Mary’s elegance with a string of pearls or, for a more extravagant option, choose from a selection of stand-out art deco drop earrings.

Amanda Scott, Head of Buying, Accessories, at John Lewis says, 

“The desire for 1920s style jewellery is stronger than ever and, from fresh water pearls to vintage diamond pieces, we offer something to suit everyone’s price and taste. Demand has actually prompted John Lewis Oxford Street and Peter Jones to offer a Vintage Jewellery Sourcing Service allowing customers to bring in a picture of jewellery they are seeking and our expert Vintage jewellery experts will hunt it out for them. We’re expecting this service to be a big hit over Christmas.”

The best of 1920s Jewellery available at John Lewis, picked by Amanda Scott, Head of Buying, Accessories:

*Accurate as of 30 October 2012.



You can read more reviews and beauty news at her blog

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Adele Mitchell is an award-winning beauty editor and blogger. With over twenty years experience on the frontline of beauty journalism, she still gets over-excited at the mention of the words ‘glitter’ and ‘eye shadow’ in the same sentence. She is, however, completely wise to the fact that there’s absolutely no such thing as a ‘miracle’ cream (no matter what the label says!)

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