Edwardian jewellery sales soar
Edwardian jewellery sales soar as Downton fever hits John Lewis, seeing a 27% in crease in 1920s jewellery sales!
Edwardian style is staging a comeback this autumn as the highly anticipated return of Downton Abbey sets sales of 1920s Edwardian style jewellery ‘roaring’ at John Lewis. With own brand pearls already showing a week-on-week increase of +80% and 1920s-inspired brands such as Carolee seeing a healthy rise of +28.3% over the same period, the groundwork is being laid for another Downton fashion moment.
John Lewis is prepared for the impending Downton fever this Christmas with Twenties Tango style jewels to suit every budget. From costume Edwardian jewellery, such as John Lewis’ Six Strand Pearl Twist and Diamanté Necklace, for £25, to fine jewellery, such as 18ct White and Rose Gold Diamond Long Drop Earrings for £1,225, customers can now channel Lady Mary’s elegance with a string of pearls or, for a more extravagant option, choose from a selection of stand-out art deco drop earrings.
Amanda Scott, Head of Buying, Accessories, at John Lewis says,
“The desire for 1920s style jewellery is stronger than ever and, from fresh water pearls to vintage diamond pieces, we offer something to suit everyone’s price and taste. Demand has actually prompted John Lewis Oxford Street and Peter Jones to offer a Vintage Jewellery Sourcing Service allowing customers to bring in a picture of jewellery they are seeking and our expert Vintage jewellery experts will hunt it out for them. We’re expecting this service to be a big hit over Christmas.”
The best of 1920s Jewellery available at John Lewis, picked by Amanda Scott, Head of Buying, Accessories:
|Carolee Emerald Glass Cut Drop Earring, £29 at John Lewis|
|Carolee Ornate Cluster Crystal Pendant Necklace, £59 at John Lewis|
|9ct Yellow Gold Elizabeth White Freshwater Pearl Drop Earrings, £125 at John Lewis|
|Carolee Oval Saux Diamond Surround Bracelet, £55 at John Lewis|
|A B Davis 9ct White Gold Diamond Set Black Freshwater Pearl Drop Earrings,|
£190 at John Lewis
|Carolee Fireball Illusion Necklace,|
£39 at John Lewis
|18ct White Gold Diamond Pointed Oval Long Drop Earrings, £1,225 at John Lewis|
*Accurate as of 30 October 2012.
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